G. Label by goop
With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.
209 products
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G. Label by goop
With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.
209 products
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Gwyneth’s Pick
Square neckline, sloping skirt, breezy front slit—this is all kinds of flattering.
Gwyneth’s Pick
Come for the color, stay for the romantically ruched bodice and floaty skirt.
Gwyneth’s Pick
It’s all about balance: The prim neckline is offset by a coquettish thigh-high hem.
A pretty puff-sleeve number done in a cherry print that was designed just for us.
With its relaxed fit and dialed-in details, this popover dress lives up to its name.
Coolly oversize with a crisp stand collar, this shirtdress is peak-summer perfection.
Gwyneth’s Pick
A hard-to-pull-off combination of feminine and unfussy.
Gwyneth's Pick
Finished with tuxedo-inspired details, like the cotton piqué bib and extended cuffs.
Gwyneth’s Pick
Cut to flatter, with a relaxed fit and drop-shoulder sleeves.
Gwyneth’s Pick
An ultraflattering cut inspired by French style icons of the ’60s and ’70s.
Gwyneth’s Pick
Combines a classic silhouette with our now-iconic puff sleeve.
A styling workhorse to wear alone or layered, tucked or loose, cuffed or scrunched.
The high ruffled neckline adds a feminine flourish to any look.
With its shrunken, boyish fit and preppy stripes, this sweater evokes classic Americana.
A sporty (and low-key sexy) style with a slim fit and oversize faux-horn buttons.
This archival style from the early days of G. Label is a favorite of Gwyneth’s.