The Tuxedo Shirt You Didn’t Know You Needed
Dress it up for a cocktail party (obvious) or down for the office (less obvious). You can even wear…
How to Use Style Archetypes to Give a Superior Gift
Fitting gifts for the minimalists, the maximalists, the romantics, and the free spirits in your life.
27 Ways to Elevate Your Holidays
Everything you need to pull off the holidays in style, from festive attire and table accents to sensational gifts…
16 Wish-List-Worthy Jewelry Box Upgrades
From sleek ear-stack additions to steal-the-spotlight cocktail rings.
3 Brilliant Ways to Wear Metallics
Dress them down for daytime, go big on gilded details, or up the ante for a festive night out.
Feminine Looks to Lean On This Winter
Three strategies for dressing sensibly, weatherwise, without forsaking your feminine side.
The Bag That Will Change How You Travel
Métier founder Melissa Morris on her process, where she looks for inspiration, and what went into designing the world’s…
The 2023 goop Holiday Video: Choose Your Gwyneth
For this year’s holiday video, our creative team upped the ante, casting Gwyneth in not one but seven different…
The Under-$100 Gift Guide
Special little (and not-so-little) somethings for your mother-in-law, your dog walker, your kid’s favorite teacher, your book club crew,…
The Men’s Gift Guide
Sixty-two gifts that are more exciting than socks. (And if he’s into socks? No judgment—we have those, too.)
The Cook’s Gift Guide
What mise en place dreams are made of.
A Modern Take on ’90s Minimalism
The clean lines, neutral hues, and quiet restraint that defined the era have found new footing in fresh materials,…
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)