Gwyneth’s Fall ’24 Closet Tour
Gwyneth walks us through the pieces she’s most looking forward to wearing this fall, including a poppy-red Erdem dress,…
Barn Jackets, Ballet Flats, and More Fall Hero Pieces
Our seasonal shopping strategy? Pick up a few key pieces that, when styled with the clothes you already own,…
5 of Our Favorite Fall Textures—and How to Style Each One
From an Italian-cashmere sweater to a full corduroy suit, here’s how we’re wearing five of our favorite fall textures.
The Fall 2024 Sweater Guide
From the requisite crewneck and V-neck to more of-the-moment styles, like the polo, these are the five sweaters to…
The Line Made for French Girls, by French Girls—and 3 More Labels We Love
Get to know the stories behind four newcomers to our style shop.
5 Styling Hacks to Take Your Wardrobe from Summer to Fall
Our best strategies for the sartorially confusing period between summer and fall.
5 Style Upgrades to Get You Excited about the Seasonal Shift
The wear-everywhere cardigan, the most comfortable loafers you’ll ever own, and more pieces to scoop for the new season.
4 Easy Fashion Formulas to Get You Out the Door Fast
These simple pairings deliver maximal chic with minimal effort.
5 Tailored Pieces Every Closet Needs
If you’re looking to level up your wardrobe, these are key pillars to build around.
The Very Best Beach Sweaters
You can pair it with shorts for a quick run into town, slip it over a bikini as the…
The goop Go-Tos: Wardrobe Staples We Wear on Repeat
Puff-sleeve sweaters, wide-leg jeans, jumpsuits, great tees—these are the foundational pieces you’ll find many of us wearing throughout the…
This Summer’s Statement Set
The crocheted sweater-and-skirt set from our July G. Label drop is perfect for the beach, for a boat ride,…
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)