Gwyneth’s Office Style—and the Chicest Work Wardrobe Updates
An oversize blazer. A crisp button-up. A strand of light-catching links that can be admired from across the room-slash-Zoom.…
The Secret to Stephanie Liu Hjelmeseth’s Elegant, Minimal Style
As a fashion influencer and digital creator working with the likes of Net-a-Porter, Banana Republic, and Sézane, Stephanie Liu…
Fall’s New Proportions—and How to Wear Them
This season’s new arrivals play with proportion in interesting ways, bringing a freshened-up feel to some classic styles. It’s…
Our Guide to Classic Fall Accessories
Boots, bags, and bijoux to round out your seasonal lineup.
The Fall ’23 Denim Guide
Retro, baggy, high-waisted, dark wash—here, your primer on the season’s essential denim styles and how to wear them.
New-Season Knits, Purses, Jackets, and More to Add to Cart Now
One way to embrace fall’s new-beginning energy: Take stock of your closet and pick a few considered upgrades that,…
The Jewelry Report: Layering Tips and New Trends
How to make your jewelry stacks look chic and, perhaps more importantly, effortless. Plus: pretty, shiny things to practice…
It’s All in the Details: How to Make Back-to-School a Breeze
Everything you need, from the wardrobe updates to the after-school accoutrements, to make the return to reality easy.
3 Minimalist Fashion Formulas to Streamline Your Morning
Three foolproof combinations for when you want to look chic but don’t want to do the hard work of…
How One Interior Decorator Curates Her Closet
Liz Damrich shares her thoughts on styling (both rooms and outfits), her favorite get-ready-quick tip, and more.
The Big Summer Sweater Roundup
Some are prim. Others, preppy. They can even be sexy and streamlined and, on occasion, entirely down to party.…
The Wardrobe Staples We Wear on Repeat
Wide-leg jeans, a cool-girl jumpsuit, and nine more quintessentially goop pieces we can’t live without.
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)