Spring Denim: Silhouettes We Love and What to Look for When Shopping
From straight-leg to wide, retro to current—these are the styles we’re loving for the season ahead. Plus, what to…
Suiting, Swedish Denim, and the Handmade Loafers That Fit like a Glove
The backstories on four new-to-our-style-shop brands: Kallmeyer, Jamie Haller, Jeanerica, and House of Dagmar.
What to Wear on Date Night, Wherever It Takes You
Table for two? Romantic staycation? Surprise date or cozy night in? We’ve put together outfits for each scenario.
3 Trends Worth Investing In, according to Our Fashion Buyers
Including achromatic outfits, pops of color, and interesting necklines that make you look twice.
12 Cozy Sweaters for Your Cold-Weather Wardrobe
From crewnecks to V-necks to cardigans, these are the knits to buy now.
Simple Style Goals for 2024
Sticking to a new year’s resolution starts with setting a practical, achievable goal. So don’t let the new-year, new-you…
Everything You Need for a Cozy Holiday Morning at Home
From the robe that feels like a warm hug to the gingerbread waffles that make the whole house smell…
What to Bring on a Winter Getaway
The key to a successful vacation is thorough preparation. Sartorially speaking, that means strategizing your outfits ahead of time.…
The Lab-Grown Diamonds Climate Activist Aditi Mayer Loves
We chatted with Mayer about how she got her start in the sustainable fashion industry, why she wears Lightbox,…
Luxurious Holiday Gifts That Go Above and Beyond
Including a diamond necklace fit for a princess, a freestanding soaking tub, and so much more.
The Tuxedo Shirt You Didn’t Know You Needed
Dress it up for a cocktail party (obvious) or down for the office (less obvious). You can even wear…
How to Use Style Archetypes to Give a Superior Gift
Fitting gifts for the minimalists, the maximalists, the romantics, and the free spirits in your life.
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)