Pretty, Please: 15 Jewelry Gifts That Surprise and Delight
Something for the minimalist, the maximalist, the one who has everything…
What We’re Gifting (and Hoping to Get)
What four staffers who know the gift guides best are giving (and hoping to get) this holiday season.
The Power of Great Suiting
When it comes to suiting, Armani is in a class of its own.
The Busy Season Edit: What to Wear to School Dropoff, Work, Dinners, and Beyond
To help you through what can be a hectic time of year, we’ve created a guide to getting dressed…
Luxurious Gifts to Exceed Their Every Expectation
If you’re looking to go above and beyond this holiday season, consider putting together a spectacular, over-the-top package that…
The 2024 goop Holiday Video: Gwyneth Plays Gift Concierge
For this year’s holiday video: Gwyneth mans the phone at goop Bond Street, helping callers find the perfect present…
How Diamonds Help a New Entrepreneur Step into Her Power
Fashion influencer Stephanie Liu Hjelmeseth shares how her second act—opening a Sichuan-inspired café—has shifted her style.
How to Set the Scene for a Cozy Holiday Morning at Home
Nothing beats a long, languid morning at home surrounded by those you love. Here’s how to make the most…
How to Pack a Carry-On like a Pro
With holiday travel fast approaching, we decided to put together a guide to getting it right.
The Fall Handbag We Fell Hard For
It’s feminine. It’s functional. It’s sized just right for your everyday essentials and not much else (no schlepping here).
G. Label Gems: 7 goop Staffers Share Their Favorite Pieces
Italian knitwear, ultrawide-leg jeans, an impossibly sleek leather skirt—these are the pieces we’re loving lately.
Running It Back
Find a selection of archival New Balance styles, reimagined for today in an elevated palette of California-inspired earth tones…
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)