Clean beauty products are made without ingredients shown or suspected to harm human health. At goop, clean beauty also has to be luxurious, high-performance, and all-out enchanting, whether it’s a shower gel you use every day, a youth-boosting super serum that leaves your skin glowing, or a lip color you reserve for when you want to look and feel your prettiest. There’s no compromise to be made anymore—the tech has gotten that good—so there’s even less of an excuse for conventional beauty companies to keep making products with potentially harmful ingredients. Our clean beauty market includes products ranging from skincare that fights fine lines with natural ingredients like vitamin c, makeup for every skin type and shade, hair care products, beauty supplements, and everything in between!
Clean Beauty Brand Standard
At goop, we've created our own strict standards forwhat clean beauty means to us
, which you’ll see in action in our own beauty lines (goop skin care, fragrance, hair care, and body care), as well as in all the products sold in the goop clean beauty shop. Clean, for us, means that a product that is made without a long (and ever-evolving) list of ingredients linked to harmful health effects, which can range from hormone disruption and cancer to plain old skin irritation. To name a few of the offenders we avoid: parabens, phthalates, PEGs, ethanolamines, chemical sunscreens, BHT, and BHA.
Clean Skincare Products
The Clean Beauty Shop has everything you'll need to perfect your clean skin care regimen
. Consistently using skin care products that rely on natural and clean synthetic ingredients can make an enormous difference for problem skin. Blemish-prone skin is already sensitive, so simply eliminating the irritating and potentially toxic ingredients such as chemicals, and preservatives found in conventional skin care can help soothe congestion on its own. Shop the cleanest cleansers, serums, masks, supplements and the latest skin care tech.
Streamline your collection of clean cosmetics with luxurious, hardworking essentials like easy creamy concealers, tinted contour sticks, velvety eyeshadows and clean-as-can-be lip colors - all of which meet our strict clean beauty standards.