goop | A modern lifestyle brand.

Read. Shop. Discover.

Products We Love

The most beautiful and functional things we know.

The Sex Shop

Gifts for Mom

From the Editors

Your beauty, wellness, style, food, and travel questions answered.

The Best Vibrators for Solo Pleasure and Partner Play

Vibrators

Lubes & Oils

NEW

EXPERT Q&A'S

Beauty

New Beauty Obsessions for May

Turmeric is having a moment in the beauty department this month—along with a magic skin serum, an irresistible lip-gloss-meets-balm, and a to-die-for moisturizer infused with roses. Beyond all that, here’s...
Style

You Asked, Ali Answered: Are Skinny Jeans Over?

“This is a style question I’ve been getting a lot lately,” says goop fashion director Ali Pew. “The thing about denim is that finding the perfect pair is so personal....
Style

The Joy of Dressing for Your Body Type

Now that the world is cautiously opening up again, getting dressed is no longer a theoretical concept for a far-off future. And whatever the situation, wearing clothes that make you...
Style

Tried-and-True Staples That Last Forever

At goop, we’re always looking for the cleanest ingredients and the most sustainable materials that result in durable, luxurious staples (for the home, the closet, the medicine cabinet—you name it)...
Beauty

Great Skin (and Less Stress) in New Orleans

We discovered the gorgeous, hilarious, forthright Danielle Prescod on Instagram—the former fashion editor practices radical honesty and speaks straight about everything, including racial justice and anxiety. Prescod’s mornings are designed...
Travel

Open Water

Our May goop Book Club pick, Open Water, explores the depths of romantic love through a relationship between two best friends. You will fall for them quickly....
Beauty

Expert on (Beauty) Expert with Monica Padman

We are full-on Armchairies here at goop, so the chance to interview Monica Padman, half of the Armchair Expert brain trust, had us pinching ourselves. We heard Padman mention she...
Style

Shades of Spring—and More Pretty Things

Playing with color doesn’t mean you have to wear the rainbow. If you’re stuck in monochrome and looking to shake it up, team uplifting pops of prints and this season’s...
Wellness

Irritable Bowel Syndrome (IBS)

Irritable bowel syndrome is diagnosed when someone experiences abdominal pain, bloating, and unusual bowel movements and when test results have ruled out other disorders, such as inflammatory bowel disease or...
Beauty

A Top Dermatologist on How to Layer Moisturizers (by Skin Type)

Right now, in the lead-up to summer, as we get ready to face the world more in-person than we’ve been in a year, we’re absolutely focusing on our skin. But...
Beauty

Miranda Kerr’s Summer Glow Secrets: Turmeric Cream and Lavender Self-Tanner

“I’m about to be thirty-eight, and I like how my skin looks now more than I ever have,” says Miranda Kerr, founder and CEO of KORA Organics, supermodel, and mom...
Style

12 Do-Good Brands to Get Behind

Whether by meticulously sourcing raw materials, reimagining the cadence of collections, or bringing workers in-house to ensure they’re being treated (and paid!) fairly, these ethical and environmentally conscious players are...
Wellness

Two Mompreneurs on the Stuff Nobody Tells You

“I’ve never felt more isolated,” says model, actress, and The Cool Mom Co. founder Lizzy Mathis when reflecting on the past year. “Suddenly, you’re juggling becoming a teacher with being...
Beauty

The Best Beauty Presents for Mother’s Day

Naomi Watts has some pretty idyllic plans for Mother’s Day: “Hopefully there’ll be breakfast in bed (my favorite tradition), handwritten notes, flowers, and a date with myself in the bath,”...
Wellness

Rekindling Your Subtle Sexual Field

Making room for sexuality in daily life is the key to pleasure both in and out of the bedroom, says psychological astrologer Jennifer Freed. She explains how to cultivate and...

Wellness

Writing—and Rewriting—Your Sex Script

When a couple first comes to sex therapist Ian Kerner for a session, he always asks them to tell him about the last time they had sex.“Most couples wait far...
Wellness

Ask Gerda: What’s the Deal with Spirulina, Chlorella, and Chlorophyll?

Dear goop, I hear a lot about spirulina, chlorella, and chlorophyll. Do they really help with detox? And will a capsule be enough, or do I need to load my...
Wellness

How to Intervene When Your Kid Is the Bully

Most resources on handling bullies focus on how to help the kids who get picked on. But getting the call that your child has been teasing or excluding another kid...
Wellness

Small Tools to Relieve Parenting Burnout

Child therapists Ashley Graber and Maria Evans want parents to know that burnout from parenting is universal. And after more than a year of navigating extreme unknowns and school closures,...
Wellness

A Neuroscientist’s Case for Legalizing All Drugs

We’ve assigned moral values—usually with racial and class implications—to most drugs. Those moral values are often not grounded in science or reality, but they play a starring role in how...
Wellness

How to Talk about Race and Racism in Your Friendships

In interracial friendships, talking about race can be hard. Sometimes, if not often, the burden falls on the person of color to start the conversation....
Wellness

How Grocery Stores Are Failing Us

Food deserts don’t just pop up out of nowhere. They’re made. And they’re driven by corporate retailers that push local grocery stores out of business. Stacy Mitchell, a codirector of...
Wellness

Why the Idea of Laziness Is a Lie

It’s a Thursday afternoon and you’re tired. But it doesn’t make sense: You haven’t completed any herculean tasks or done anything abnormally exhausting. In fact, you’ve done less than you...
Wellness

How to Support a Young Person through Grief

“Even though loss can be an uncomfortable topic to discuss, it’s one of the most important times to show up for your child or a young person in your life...
Wellness

How the Equality Act Protects Trans Youth—and What You Can Do to Support It

There aren’t any current federal laws that protect LGBTQ people from discrimination, and in twenty-nine states, LGBTQ people have no form of nondiscrimination protection at all—in health care, housing, employment,...
Wellness

What Can We Learn from Spontaneous Remissions?

Jeffrey Rediger, MD, has documented numerous examples of people diagnosed with cancer who unexpectedly showed complete remission. He has also noticed patterns in the behaviors of these people: lifestyle changes...
Wellness

Having Conversations with Your Kids about Puberty

Puberty is awkward. And when we become parents, talking about it with our kids isn’t necessarily easy and comfortable. “The advice I give is that if you think you need...
Wellness

Is It Normal to Be Tired?

Being tired all the time feels normal for many of us—is that just the way it is? In his new book, The Energy Paradox, Steven Gundry, MD, explains why he...
Wellness

The Pros and Cons of Sleep Divorce

The basic principles of sleep hygiene are simple to understand: Eliminate distractions, optimize comfort, strive for consistency. But where does sleeping next to another human being—someone who may have their...
Wellness

How to Achieve Metabolic Flexibility

Irritability and fatigue are (unpleasant) somatic experiences; anyone who has ever been hangry is familiar with its intensity. Mindfulness can help. But what if there were a complementary strategy that...

goop your inbox.

By clicking "submit," you agree to receive emails from goop and accept our web terms of use and privacy and cookie policy.

All set!
It’s goop to have you here.