Gwyneth has an eye for the standout pieces across our shop. From clean beauty picks to elevated fashion staples to transformational wellness tools, she curates her favorites across all categories each month—and shopping from her picks is one of our favorite site hacks.

When it comes to skin care, Gwyneth’s focus is on powerful, results-forward clean formulas that make a noticeable difference in how skin looks and feels—both immediately and over time. Her makeup preferences lean toward more minimal, natural looks, and she favors formulas (like those from our own goop beauty collection) that boost skin with nourishing active skin-care ingredients while also delivering flattering, natural-looking color and definition.

Fashion-wise, Gwyneth’s taste is understated and classic, but always with a cool edge or an interesting twist. Her picks from our style shop are the kind of staples you can style right now—and that will still be relevant in a year, or five, or ten. For bags, the guiding principle is smart design and sleek silhouettes—Métier’s impeccably crafted bags are a favorite. And her jewelry picks run the gamut from classic studs to chunky chains, sleek staples to more fanciful creations, with a strong showing of meaningful talismans from designers like Catherine Michiels and Foundrae.

In the wellness category, Gwyneth’s preference is for smart tools that elevate her daily routines—be they lo-fi (say, ear seeds or a smart hand weight) or high-tech (like a sauna blanket or a tricked-out percussive massager).

The edit of products on this page reflects Gwyneth’s current favorites—the fashion, beauty, and wellness essentials she’s using and buying this season.