Crown Affair

Dianna Cohen grew tired of using utterly unenjoyable hair care that was meant to fix and tame, especially after her hair started falling out. (Stress from a brand-marketing career in the fast-paced start-up industry certainly didn’t help.) So she founded Crown Affair, a clean, minimalist-chic hair-care company that emphasizes taking delight in your routine. Cohen believes bad hair days do not exist; there is nothing to “fix.” Instead, she focuses on treating hair with nontoxic, ethically sourced superingredients, infusing formulas with gorgeous scents, and packaging it all in the sleekest bottles. Everything from Crown Affair is scrupulously sourced—from the ultranourishing tsubaki seed oil and yuzu extract in the heavenly masks, shampoos, conditioners, and scrubs to the bristles on the brand’s brushes (which feel amazing on your scalp).

15 products

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Crown Affair

Dianna Cohen grew tired of using utterly unenjoyable hair care that was meant to fix and tame, especially after her hair started falling out. (Stress from a brand-marketing career in the fast-paced start-up industry certainly didn’t help.) So she founded Crown Affair, a clean, minimalist-chic hair-care company that emphasizes taking delight in your routine. Cohen believes bad hair days do not exist; there is nothing to “fix.” Instead, she focuses on treating hair with nontoxic, ethically sourced superingredients, infusing formulas with gorgeous scents, and packaging it all in the sleekest bottles. Everything from Crown Affair is scrupulously sourced—from the ultranourishing tsubaki seed oil and yuzu extract in the heavenly masks, shampoos, conditioners, and scrubs to the bristles on the brand’s brushes (which feel amazing on your scalp).

15 products

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Crown Affair goop-Exclusive Crown Affair SetCrown Affair goop-Exclusive Crown Affair Set
This new good-hair-day kit for all hair types and textures is only on goop.
Crown Affair The Calming Scalp SerumCrown Affair The Calming Scalp Serum
Crown AffairThe Calming Scalp Serum
$58.00
Made with an exfoliating, cooling serum to calm, moisturize, and add shine for healthy-looking hair.
New
Crown Affair The Signature ScentCrown Affair The Signature Scent
Crown AffairThe Signature Scent
$85.00
Everyone loves Crown Affair’s signature scent—a mood-boosting blend of bergamot, yuzu, and lemongrass. Now it comes in a gorgeous perfume for your hair.
Crown AffairThe Clips
$54.00
These chic, eco-friendly clips are gentle but tenacious and work no matter what your hair texture.
Crown AffairThe Leave-In Conditioner
$48.00
Made with tsubaki-seed oil to tame frizz and flyaways and meadowfoam oil (a natural heat protectant) to prevent heat damage, this creamy, nourishing leave-in conditioner is a dream for all hair types.
Crown AffairThe Dry Shampoo
$42.00
This volumizing formula leaves hair fresh and gorgeously scented, with beautiful texture.
Crown AffairThe Ritual Shampoo
$36.00
Nourishing for all hair types (including color-treated hair), this silky, gentle shampoo lathers gorgeously for fresh, soft hair.
Crown AffairThe Ritual Conditioner
$36.00
This gorgeous, perfect-for-every-day, tsubaki-seed-oil conditioner deeply moisturizes and leaves hair weightless and silky soft, with shine and bounce that just won’t quit.
Crown AffairThe Scrunchie No. 001
$15.00
Made of 100 percent silk, these three adorable skinny scrunchies are incredibly soft and gentle on hair and come in the most gorgeous pistachio green.
Crown AffairThe Brush No. 002
$74.00
Made with beechwood pins, this brush smoothly detangles even thick hair and gently massages your scalp.
Crown AffairThe Comb No. 002
$46.00
Handmade in Switzerland, this chic wide-tooth comb detangles with incredible ease.
Crown AffairThe Brush No. 001
$74.00
Handmade in Italy, this award-winning dual-bristle brush works beautifully for medium to thick hair whether it’s straight or wavy.
Crown AffairThe Renewal Mask
$58.00
This ultraluxurious, salon-level deep conditioner leaves your hair nourished, healthy, and full of shine.
Crown AffairThe Towel
$45.00
The entire goop beauty department is obsessed—obsessed—with this luxe microfiber waffle hair towel.
Crown AffairThe Set
$220.00
This chic pistachio-colored box contains four hair essentials: a classic boar-bristle brush, a detangling wide-tooth comb, a silkifying hair serum, and a generous, quick-drying microfiber hair towel.