The bells and whistles we’ve come to expect from hair care products—from conditioners intended to work as cleansers to the many moisturizing/shine-enhancing/frizz-fighting ingredients that get mixed into them—are not necessarily good for your hair. For years, hair product brands have been adding extra ingredients like panthenol, silicones, and pearlizing agents to make hair shinier. What many people don't realize is that these ingredients actually work against hair health, often building up on the scalp and preventing healthy growth.

Clean Shampoos
Not sure where to start? We recommend taking a look at the ingredients in your current shampoo. No-sulfate formulas are a great place to start, since you won’t strip out as many of your hair’s natural (shine-enhancing, texture-creating, color-protecting) oils in the first place. Beyond that, avoid formulas promising to do things you’d expect from a styling product (smoothing, straightening, deep conditioning, etc.). Clean formulas, including all the ones in goop’s Clean Beauty Shop, are an easy shortcut, as most of the ingredients that provide the advanced “benefits”, particularly those designed to stick to your hair, are toxic anyway. Our favorite clean shampoos easily and completely rinse out of your hair, without sulfates and without all the extra load of chemical “benefits” some conventional shampoos deposit onto your scalp, leaving your hair truly clean, soft, naturally shiny, and healthy.

Clean Conditioners
Whether your hair is kinky, curly, frizzy, straight, or super fine, keeping it healthy and shiny is easier than you think, with a great (clean, of course) conditioner. Different hair types need different degrees of moisture, which is why finding the right conditioner for your hair can make such a difference. To boost shine and softness, minimize frizz, eliminate tangles, or preserve and brighten your color, go clean and super moisturizing and you can’t go wrong.

Healthy Hair Treatments & Accessories
We're well-aware that the things we do to style our hair can wreak havoc on its health. That's why our curation of clean hair products includes accessories to mitigate harm, like low-heat styling tools, products that use natural and clean synthetic ingredients to safely maximize hair color, and gentle, damage-preventing hair brushes. We've also included our favorite hair treatments for when your hair needs a little more love, including luxurious hair masks, scalp treatments, and hair oils.