<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

257 products

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

257 products

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G. Label by goop Lew Double-Breasted JacketG. Label by goop Lew Double-Breasted Jacket
G. Label by goopLew Double-Breasted Jacket
$895.00
Fun fact: Lew was inspired by a designer piece from Gwyneth’s fashion archive.
G. Label by goop Swain Longline VestG. Label by goop Swain Longline Vest
G. Label by goopSwain Longline Vest
$575.00
Borrowed from him, but tailored—to perfection—for you.
Bestseller
G. Label by goop Kelly Wide-Leg TrousersG. Label by goop Kelly Wide-Leg Trousers
G. Label by goopKelly Wide-Leg Trousers
$495.00
Polished enough for work, and chic enough for whatever comes after.
G. Label by goopTheo Crewneck Rounded Sweater
$595.00
See that gently curved high-low hem? It hangs so nicely over pants, skirts—anything.
G. Label by goopReggie Half-Milano Sweater
$595.00
Dense stitch, creamy oat color, kisses-your-hips hem—this sweater is just so good.
G. Label by goopSoleil Ribbed Polo
$395.00
Made in Italy from ultrafine virgin wool (the softest out there).
G. Label by goopPepper Relaxed Wide-Leg Jeans
$295.00
You’ll feel like the coolest version of yourself the moment you zip them up.
100% Cashmere
With wool trousers now and skirts later, Villanueva bridges the seasons beautifully.
G. Label by goopSabrina Slit Skirt
$475.00
The sexiest rendition of this silhouette to date.
G. Label by goopO’Neill Silk Boy Button-Down
$475.00
It’s our bestselling shirt, recut in a luxurious, light-handed silk crepe de Chine.
Back in Stock
G. Label by goopFaith Sweater Skirt
$695.00
Knit in a Milano stitch and finished with princess seams that give it a nice structure.
G. Label by goopCory Ruffle Dot Shirt
$425.00
Sweet microruffles on the collar nicely offset the deeply slashed neckline.
G. Label by goopLenny Bouclé Skirt
$425.00
Done in a refined wool bouclé that’s tight and smooth rather than loopy and rough.
Back in Stock
G. Label by goopOtis Bouclé Cape
$875.00
This chic cape lends itself to evening ensembles but is equally cool dressed down with jeans.
G. Label by goopSynn Tea-Length Skirt
$495.00
A GP favorite, it’s long and lean and tailored to perfection.
Gwyneth's Pick
G. Label by goopCortes Round-Neck Full Dress
$795.00
This swishy sateen LBD is elegant and modern but still approachable.
G. Label by goopJoan Mini Shirtdress
$595.00
Slip it on with boots now and sandals later—this silky shirtdress is relevant in any season.
Bestseller
G. Label by goopGia Classic Cashmere Crewneck
$595.00
This luxuriously soft boyfriend sweater is major closet-staple material.