<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

194 products

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

194 products

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G. Label by goop Day Date Dress

Gwyneth’s Pick

G. Label by goop

Day Date Dress

$625.00

Square neckline, sloping skirt, breezy front slit—this is all kinds of flattering.

G. Label by goop Limoncello Dress

Gwyneth’s Pick

G. Label by goop

Limoncello Dress

$645.00

Come for the color, stay for the romantically ruched bodice and floaty skirt.

G. Label by goop Umbria Dress

Gwyneth’s Pick

G. Label by goop

Umbria Dress

$595.00

It’s all about balance: The prim neckline is offset by a coquettish thigh-high hem.

G. Label by goop Market Dress

G. Label by goop

Market Dress

$595.00

A pretty puff-sleeve number done in a cherry print that was designed just for us.

G. Label by goop It’s All Easy Dress

G. Label by goop

It’s All Easy Dress

$495.00

With its relaxed fit and dialed-in details, this popover dress lives up to its name.

G. Label by goop It’s All Good Dress

G. Label by goop

It’s All Good Dress

$595.00

Coolly oversize with a crisp stand collar, this shirtdress is peak-summer perfection.

G. Label by goop The Hostess Dress

Gwyneth’s Pick

G. Label by goop

The Hostess Dress

$625.00

A hard-to-pull-off combination of feminine and unfussy.

G. Label by goop Boyfriend Shirtdress

Gwyneth's Pick

G. Label by goop

Boyfriend Shirtdress

$575.00

Finished with tuxedo-inspired details, like the cotton piqué bib and extended cuffs.

G. Label by goop The Boy Tee

Gwyneth’s Pick

G. Label by goop

The Boy Tee

$165.00

Cut to flatter, with a relaxed fit and drop-shoulder sleeves.

G. Label by goop Le goop Jean

Gwyneth’s Pick

G. Label by goop

Le goop Jean

$325.00

An ultraflattering cut inspired by French style icons of the ’60s and ’70s.

G. Label by goop The Signature Cardigan

Gwyneth’s Pick

G. Label by goop

The Signature Cardigan

$595.00

Combines a classic silhouette with our now-iconic puff sleeve.

G. Label by goop The Polished Jean Short

G. Label by goop

The Polished Jean Short

$295.00

They’re neater than cutoffs while still being casual.

G. Label by goop Essential Button-Down

G. Label by goop

Essential Button-Down

$350.00

A styling workhorse to wear alone or layered, tucked or loose, cuffed or scrunched.

G. Label by goop Shorty Boxer

G. Label by goop

Shorty Boxer

$175.00

Much too cute to confine to the bedroom.

G. Label by goop Ruffle-Trim Top

G. Label by goop

Ruffle-Trim Top

$375.00

The high ruffled neckline adds a feminine flourish to any look.

G. Label by goop Prep School Sweater

G. Label by goop

Prep School Sweater

$595.00

With its shrunken, boyish fit and preppy stripes, this sweater evokes classic Americana.

G. Label by goop Everyday Knit Henley

G. Label by goop

Everyday Knit Henley

$395.00

A sporty (and low-key sexy) style with a slim fit and oversize faux-horn buttons.

G. Label by goop Breton Puff-Sleeve Top

G. Label by goop

Breton Puff-Sleeve Top

$195.00

This archival style from the early days of G. Label is a favorite of Gwyneth’s.