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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

220 products

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

220 products

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G. Label by goop Coco Faux-Fur Vest
G. Label by goop Coco Faux-Fur Vest
G. Label by goop Coco Faux-Fur VestG. Label by goop Coco Faux-Fur Vest
G. Label by goopCoco Faux-Fur Vest
$745.00
Gwyneth’s ask: a cozy evening layer, minus the bulk. This plush piece more than delivers.
G. Label by goop Reilly Long Velvet Skirt
G. Label by goop Reilly Long Velvet Skirt
G. Label by goop Reilly Long Velvet SkirtG. Label by goop Reilly Long Velvet Skirt
G. Label by goopReilly Long Velvet Skirt
$525.00
Done in a beautifully drapey silk-blend velvet.
G. Label by goop Van Nice High-Cuff Crewneck Sweater
G. Label by goop Van Nice High-Cuff Crewneck Sweater
G. Label by goop Van Nice High-Cuff Crewneck SweaterG. Label by goop Van Nice High-Cuff Crewneck Sweater
G. Label by goopVan Nice High-Cuff Crewneck Sweater
$595.00
With its oversize fit and knuckle-grazing sleeves, Van Nice is cozy as can be.
G. Label by goop Song Tux Shirt
G. Label by goop Song Tux Shirt
G. Label by goop Song Tux ShirtG. Label by goop Song Tux Shirt
G. Label by goopSong Tux Shirt
$395.00
Song—with its notched collar, welt pocket, and extended cuffs—is too good to cover up.
G. Label by goop Katie-Marie Wide-Leg Pleated Pants
G. Label by goop Katie-Marie Wide-Leg Pleated Pants
G. Label by goop Katie-Marie Wide-Leg Pleated PantsG. Label by goop Katie-Marie Wide-Leg Pleated Pants
G. Label by goopKatie-Marie Wide-Leg Pleated Pants
$650.00
Our signature trousers, recut for right now in a rich brick red.
G. Label by goop Ollie Sequin Cigarette Pants
G. Label by goop Ollie Sequin Cigarette Pants
G. Label by goop Ollie Sequin Cigarette PantsG. Label by goop Ollie Sequin Cigarette Pants
G. Label by goopOllie Sequin Cigarette Pants
$695.00
There are fancy pants. And there are glimmery styles that guarantee a good time. These are the latter.
G. Label by goop Ginny Long-Tie Blouse
G. Label by goop Ginny Long-Tie Blouse
G. Label by goop Ginny Long-Tie BlouseG. Label by goop Ginny Long-Tie Blouse
G. Label by goopGinny Long-Tie Blouse
$495.00
Knot the necktie, leave it loose, or leave it off altogether—you have options.
G. Label by goop Kristina Tux Pants
G. Label by goop Kristina Tux Pants
G. Label by goop Kristina Tux PantsG. Label by goop Kristina Tux Pants
G. Label by goopKristina Tux Pants
$545.00
Cut from an inky-black stretch velvet and finished with tonal satin piping.
G. Label by goop Noah Belted Crewneck Cardigan
G. Label by goop Noah Belted Crewneck Cardigan
G. Label by goop Noah Belted Crewneck CardiganG. Label by goop Noah Belted Crewneck Cardigan
G. Label by goopNoah Belted Crewneck Cardigan
$595.00
Done in fine Italian virgin wool, this reimagining of a preppy staple is effortlessly chic.
G. Label by goop Rees V-Neck Dress
G. Label by goop Rees V-Neck Dress
G. Label by goop Rees V-Neck DressG. Label by goop Rees V-Neck Dress
G. Label by goopRees V-Neck Dress
$695.00
We have one—okay, two words for that pleated faille skirt: impossibly elegant.
G. Label by goop Leland Square-Neck Jumpsuit
G. Label by goop Leland Square-Neck Jumpsuit
G. Label by goop Leland Square-Neck JumpsuitG. Label by goop Leland Square-Neck Jumpsuit
G. Label by goopLeland Square-Neck Jumpsuit
$795.00
Cut from sleek Italian stretch wool, it has a nipped-in waist and pretty puff sleeves.
G. Label by goop Shube Signet Pinkie Ring​
G. Label by goop Shube Signet Pinkie Ring​
G. Label by goop Shube Signet Pinkie Ring​G. Label by goop Shube Signet Pinkie Ring​
G. Label by goopShube Signet Pinkie Ring​
$825.00
Two prong-set diamonds add a touch of sparkle to this classic design.
G. Label by goop Bella Huggies​
G. Label by goop Bella Huggies​
G. Label by goop Bella Huggies​G. Label by goop Bella Huggies​
G. Label by goopBella Huggies​
$675.00
Wear-everywhere earrings with dainty diamond details.
G. Label by goop Charlie Toggle Necklace​
G. Label by goop Charlie Toggle Necklace​
G. Label by goop Charlie Toggle Necklace​G. Label by goop Charlie Toggle Necklace​
G. Label by goopCharlie Toggle Necklace​
$4,495.00
Wear it like a lariat or a classic chain—whatever your mood calls for.
G. Label by goop Morgan Pavé Cage Earring​
G. Label by goop Morgan Pavé Cage Earring​
G. Label by goop Morgan Pavé Cage Earring​G. Label by goop Morgan Pavé Cage Earring​
G. Label by goopMorgan Pavé Cage Earring​
$795.00
In yellow and white gold, Morgan takes out the guesswork out of mixing metals.
G. Label by goop Tait Pavé Ear Cuff​
G. Label by goop Tait Pavé Ear Cuff​
G. Label by goop Tait Pavé Ear Cuff​G. Label by goop Tait Pavé Ear Cuff​
G. Label by goopTait Pavé Ear Cuff​
$995.00
Slip it on solo—this glamorous piece deserves its moment in the sun.
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