<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

233 products

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<p>With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.</p>

G. Label by goop

With an eye to the future and an ear to the past, we create beautiful, practical clothing to keep up with the wardrobe demands of the multihyphenate woman. Designed in collaboration with GP, each limited-edition collection is inspired by the essential things she wants to wear, made in the same US and Italian factories as prominent designer brands, with no middleman markups. So you get luxury-grade investment pieces at direct-to-consumer prices.

233 products

Sort by

G. Label by goop Noah Belted Crewneck Cardigan

Back in Stock

G. Label by goop

Noah Belted Crewneck Cardigan

$595.00

Done in fine Italian virgin wool, this reimagining of a preppy staple is effortlessly chic.

G. Label by goop Patricia Striped Shirtdress

Gwyneth’s Pick

G. Label by goop

Patricia Striped Shirtdress

$575.00

Cut from Italian cotton poplin that’s as crisp as a cool breeze.

G. Label by goop Goetz Pleat-Neck Top

G. Label by goop

Goetz Pleat-Neck Top

$395.00

The stand collar and extended sleeves give this tuck-and-go top a unique silhouette.

G. Label by goop Kelly Wide-Leg Trousers

Gwyneth’s Pick

G. Label by goop

Kelly Wide-Leg Trousers

$495.00

Tailored to perfection, with a neat high rise, belt loops, and gentle front pleats.

G. Label by goop Susie Long Cardigan

Gwyneth’s Pick

G. Label by goop

Susie Long Cardigan

$545.00

A fashion-forward riff on a transitional staple, with side slits and a self-belt.

G. Label by goop Hugo Sweater Tank

Gwyneth’s Pick

G. Label by goop

Hugo Sweater Tank

$245.00

Knit from a chunky cotton-tape yarn that’s soft and satisfyingly weighty.

G. Label by goop Patricia Shirtdress

G. Label by goop

Patricia Shirtdress

$575.00

Cinch the waist with the included sash or a favorite leather belt from your arsenal.

G. Label by goop Karla Shrunken Cardigan

G. Label by goop

Karla Shrunken Cardigan

$595.00

A spring-weight sweater to button up on brisk mornings and bring with you everywhere.

G. Label by goop Jensen Polo Shell

G. Label by goop

Jensen Polo Shell

$395.00

Worn alone or as part of a three-piece set, this preppy knit tank is just so good.

G. Label by goop Faith Sweater Skirt

G. Label by goop

Faith Sweater Skirt

$695.00

Knit in a Milano stitch and finished with princess seams that give it a nice structure.

G. Label by goop Rozaline Evening Cardigan

G. Label by goop

Rozaline Evening Cardigan

$595.00

Elevated enough to wear with an evening look, easy enough to button up over trousers.

G. Label by goop Hoffman A-Line Midlength Sweaterdress

Gwyneth’s Pick

A ballet-inspired number with a scoopneck, skinny straps, and an elegant skirt.

G. Label by goop Kavya Field Jacket

Gwyneth's Pick

G. Label by goop

Kavya Field Jacket

$695.00

This utility-minded layer is effortlessly cool.

G. Label by goop Gia Oversize Striped Cashmere Crewneck

Gwyneth's Pick

Same relaxed fit and cloud-soft feel as the OG Gia, now in classic white-on-navy stripes.

G. Label by goop Mahmood Patch Pocket Jeans

G. Label by goop

Mahmood Patch Pocket Jeans

$295.00

Done in soft, nonstretch denim—the kind that only gets better with time.

G. Label by goop Mimi Cropped Shirt

Gwyneth's Pick

G. Label by goop

Mimi Cropped Shirt

$375.00

Cut—practically—to hover over high-waisted bottoms without showing any skin.

G. Label by goop Jazmyn High Cuff Striped Turtleneck

Gwyneth's Pick

Between the slouchy fit, chunky collar, and knuckle-grazing sleeves, it’s all kinds of cozy.

G. Label by goop Lorena Striped Shawl Collar Cardigan

Gwyneth's Pick

A handsome heavyweight knit to wear belted with shorts or open over jeans and a tee.