Café Habana

why we love it
The Cuban-style food and quick take-out (especially the corn) satiates that very specific craving, and the place is always flooded with people from midday to midnight. There's a location in Tokyo, and strangely enough, in the Malibu Country Mart.
Originally featured in The West Village and SoHo Guide
Restaurants
$
- Good For Kids
17 Prince St., Nolita
212.625.2001
Sun–Thurs: 10:30am–11pm
Fri–Sat: 10:30am–12am
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Crosby Street Hotel
This exuberant Firmdale Hotels offering is sort of the perfect mix of over-the-top design flourishes and straight-up excellent hospitality, which makes it an instant hit for kids. Dotted with dog statues and bright colors, the rooms are fun, rather than stuffy, and there are lots of considerations for little ones: Adjoining rooms, cots, pint-sized bathrobes, a kid’s menu, plus babysitting service. There's also an on-site screening room.

The Marlton
We almost don’t want to put any more of a spotlight on this hotel, as its lobby lounge is one of our favorite places to get work done outside the office. It’s hardly ever crowded, and there are always tables and couches available—some near a log fire—for meetings, lunches, and laptop time. Located right near Washington Square Park, The Marlton’s dark, artful interiors, elegantly outfitted rooms, and snappy Margaux restaurant, bar and lounge area, makes it a pretty great spot.

The Mercer Hotel
The Mercer is known for its practical, elegant spin on comfort: Homey amenities include a library of books and movies, while the rooms are modern and simple, with special attention given to good bedding and spacious bathrooms.

ModernHaus SoHo
The rooms at this renovated Soho hotel are decorated smartly and elegantly with plenty of comfort and flair. People flock here for the scene-y rooftop pool, and incredible views of Manhattan from the gym, the sky bar, and many of the rooms.

The Standard, High Line
Between its penthouse bar, its dance club, Le Bain, The Standard Grill, and the Biergarten, it seems that this is where everyone wants to see and be seen on any given night in New York. The ultra modern interiors are worth checking out, as is the architecture: The building straddles the High Line and boasts incredible views of the Hudson.

Balthazar
As the crown jewel of restauranteur Keith McNally’s downtown empire, Balthazar channels all the charm and style of a Parisian bistro—booths and antiqued mirrors included. Dining here feels like an event, and as such it draws big crowds for its Coq Au Vin, Moules Frites, and burger. We actually like its adjacent bakery best, where you can take perfect croissants, loafs of bread, and coffee to go.

Bar Pitti
Bustling, no-frills, and speedy, the chalkboard of reliable specials (and menu classics) pleases all palettes: For one, they do a really good and simple Rigatoni Pitti. There’s seating inside and out, though in warmer months, you’ll want to grab a chair on the sidewalk patio.

BondST
This high-end sushi spot occupies a classic Soho brownstone, and it’s an institution for great fish and unexpected presentation—don’t miss the bigeye tuna tart, which is a knockout. The three distinct dining rooms are elegant and inviting and great for groups (provided you book well in advance). And don’t be surprised if you get in a long conversation with the chef, who makes the rounds to say hello.

Buvette
Rooted in an appreciation for traditional French cuisine, Jody Williams's beloved neighborhood wine bar is a favorite for indulgent pastries and French toast at breakfast, and snack-size French Coq au Vin and the like at lunch and dinner. It's as good for a quick bite to eat as it is for a full meal, and the setting, with a tin ceiling, exposed bricks, and French-style cafe seating, is a perfect, romantic spot for a date or intimate dinner. Williams' food is so good, and the concept so well-received in the city, that she's taken it to Paris, where even the hard-to-please French have welcomed her style of French cooking.

Carbone
This Italian spot on Thompson Street boasts Vito Schnabel's artwork on the walls, Zac Posen designed uniforms, a floor inspired by The Godfather, and a slightly more upscale version of the Italian-American fare you'll find at their other restaurants. And like the good old days, the food is rich and luscious from lobster ravioli to sides like artichoke hearts and corn tartufato.

Claudette
Incorporating North African and Middle Eastern flavors makes this a bit more than your average Provencal-centric restaurant. There is always Bouillabaisse on the menu, but you can have that, Tunisan flatbreads, and a Chicken Tagine, too. Just like the food, the decor—tiled floors and accent walls, rattan seating, and old wooden tables—fully captures that bright, airy Provencal sensibility.

Cocoron
This is definitely one of the best soba joints in the city. Go for the Mera Mera Dip Soba, with minced chicken and a fiery broth: The noodles are packed with flavor, chewy, and perfectly al-dente. Don’t miss the homemade silky tofu, sprinkled with grated ginger, scallions, nori and bonito flakes, which is as creamy and delicious as a hunk of fresh burrata.

Decoy
This Peking Duck-dedicated spot—tucked away in a converted laundromat beneath RedFarm—has the sort of exquisite Chinese food that you’d expect from Ed Schoenfeld and Joe Ng. While the Peking Duck was excellent (you have to reserve one in advance), we were most blown away by the uni noodle and octopus salad and the crab fried rice.

Despaña
Both a shop and tapas bar, we head here for hard-to-find Spanish ingredients like Bomba rice, excellent Manchegos, smoked paprika, and an endless variety of delicious preserves. It's nearly impossible to walk away without snacking on one of their perfect tortillas. There's also a market in Queens.

Don Angie
Don Angie is classic red-sauce Italian, with the requisite pull-apart garlic bread and chrysanthemum salad buried in Parmesan cheese. The pastas are spectacular, and you really can’t go wrong, but make like every other table in the room and order the lasagna. This is a tough reservation, but we’ve heard if you go around opening and ask the host in person, they can often score you a spot later that week.

Egg Shop
Owned by the adorable husband/wife team Sarah Schneider and Demetri Makoulis and chef Nick Korbee, Egg Shop was founded on a mutual love of the egg sandwich. That said, their menu has since expanded to include all kinds of egg specialties, from ricotta scrambles to smoked salmon benedicts. There's also a location in Williamsburg.

EN Japanese Brasserie
EN Japanese Brasserie flies a bit under the radar, which is a great thing because it means that it's generally quiet and hushed. While the tall ceilings make the space feel much bigger than it actually is, the vibe is still warm and inviting. The traditional Japanese cuisine goes way beyond sushi (though the sashimi hardly disappoints) and offers great options for picky and adventurous eaters alike. There are six private rooms modeled after a meiji-era apartments; the intimate spaces only hold up to 20 people.

Estela
We were thrilled when Igancio Mattos (formerly of Chez Panisse, Il Buco, and Isa) opened this spot on East Houston (he now has Café Altro Paradiso nearby on Spring Street). The dishes are of a Mediterranean slant, and while they’re unfamiliar and unexpected, he never sacrifices taste or pleasure for innovation. There are many swoon moments on the menu: egg salad on matzo, raw scallops with yuzu, beef tartare with sunchoke, and ricotta dumplings. It’s a small spot with rustic accents that never threaten to overshadow the food. It can get quite loud, and tables can be hard to come by, but if you can get one, go.

Fairfax
Restaurateur Gabriel Stulman (of Happy Cooking Hospitality) re-concepted his West Village Italian restaurant, Perla, into Fairfax, a Mediterranean eatery with a straightforward menu of inventive dishes you'll want order over and over, oh and a great wine list. Part of the swap was changing out formal dining room tables for more casual living room furniture and communal tables (many of the pieces taken from the Stulman's own home), making it super comfortable. It's also a great place to host a party.

Houseman
Inspired by the word for everyday food in Swedish (husmanskost), the fare here is generally rooted in comfort and familiarity. That said, chef/owner Ned Baldwin is too pedigreed to keep it simple, having come from Prune. You’ll find everything from little neck clams to a perfectly prepared burger.

Il Buco Alimentari & Vineria
We like to stop by this homey café and wine bar for the occasional snack—a house-cured plate of salumi and a glass of wine—just as much as for a full, rustic meal. With gallerist David Zwirner as one of its backers, it’s no surprise this artfully restored ex-lumber supply space fills up with the art crowd on a regular basis. It's ideal for an event, too—their skilled planners will design a beautifully rustic event at long tables in the back rooms.

Indochine
Indochine's opening back in 1984 was actually a dinner in honor of Juilan Schnabel—and the entire art crowd showed up to celebrate. Blessedly, the place hasn't changed much since then; the wallpaper is iconic, and the Chilean sea bass has garnered a cult-like following. They know what they're doing, so you can trust them to handle private events of any size.

Jean's
Jean’s is the kind of restaurant you might have found in late-’90s St. Tropez—clubby, intimate, and legitimately chic. (If “clubby” is something that would normally put you off: fair, but stay with us for a moment.) The crowd wears Bode and Eckhaus Latta; tables fill up with outrageously good Caesar salads, French dips, burgers, and fries; and the spicy olive-oil martini will change your life. Everyone is here for a good time, and they’re having it.

King
In SoHo, King, the work of two alumni of London’s River Café, is the toast of the town. On the menu: hand-rolled ricotta ravioli with pesto and elegant dishes of wild striped bass.

Lafayette Grand Café & Bakery
Lafayette serves all three meals in a beautiful brasserie space: Copper pots hang in the kitchen, horseshoe-shaped booths are spacious and inviting, while the clean, fresh look of the bakery—with blue-and-white patterned floor tiles and lots of white marble—offsets the rusticity of the dining room. We like the oysters, along with the rotisserie chicken for two and an order of the fries. It's also a great place to meet for breakfast, with simple, quality dishes that all have a French twist. The private wine cave has its own bar, which makes it ideal for office holiday parties.

L'Artusi
Despite its two-floor, 100-plus-seat space, tables are somewhat hard to come by at L'Artusi, which makes the spots at the white marble bar all the more valuable. The menu centers around several pleasing pasta dishes, with Italian-inspired seafood and meat mains, plus plates like L'Artusi's roasted mushrooms with pancetta, fried egg, chilies, and ricotta salata. There's also a serious wine list, and Sunday brunch to consider.

Le Gigot
Modeled after a classic French bistro, you can't help but feel like you're in Paris here. When you try the food—light, fluffy crab cakes, delectable bouillabaisse—you'll feel truly transported. This is a great place for brunch.

The Little Owl
This tiny corner restaurant has a great neighborhood vibe and hearty, Mediterranean-inspired dishes. It's the kind of place you can always rely on for homey classics, like eggplant parm and a perfect roast chicken.

Little Ruby's
This hangout for Australians (for real) offers an insanely delicious burger, along with meal-worthy salads. It's a great pit-stop for a quick bite should you be shopping your way through Nolita. The original location has doubled in size (expanding into next door's space) since opening in 2003, and there is another location on the border of Murray Hill and Gramercy.

Lombardi's
Lombardi's gets the title of being the U.S.'s first ever pizzeria, meaning it does receive its fair share of tourists. The best way to get your hands on this pizza is to order for take-out. Lombardi's has tough competition, but this is certainly a contender as one of the best in the city.

Lupa
Now under the ownership of Joe Bastianich, Lupa is full of ambiance and offers all sorts of affordable pastas served family style. Our favorite: Bavette cacio e pepe. It's simple but the quality of the ingredients makes it luxurious. You'd never know it, but they actually have a private room in the back. Or, for a larger group, you can reserve the entire restaurant.

Market Table
This great neighborhood spot—care of the team behind The Little Owl—is one of our favorite spots for lunch. The American fare is simple and delicious, meaning the turkey sandwich is perfect, and the burgers are pretty great, too.

Moustache
The décor is nothing special, but the Middle Eastern dishes—standards from tabbouleh to falafel, plus their trademark oven baked "pitzas" (that's a pita served like a pizza)—are more than a cut above your standard Turkish café. Plus, it's really well-priced. We love this as a lunch option or as a crowd-pleasing take-away.

Omen Azen
While it’s nothing special when it comes to atmosphere and décor, this unassuming Japanese nook in Soho serves up delicious Kyoto-style food, including plenty of super fresh sashimi and small, flavorful cooked dishes. We’re partial to the Omen udon noodles, served simply with seaweed and hot or cold broth. This spot is a big hit among artists, actors, and creatives, who probably love the food as much as its hushed, relaxed vibe.

Pasquale Jones
Everyone in New York has their own best-of list, but the wood-fired pizza at Pasquale Jones, from the same folks behind Charlie Bird, is a solid contender. The littleneck clam and salsiccia pies are standouts, and a nice match to their wine list, which has some great reasonably priced bottles. The action here centers around an open kitchen and two wood-burning stoves; the booths—though limited—are roomy and good if you’re dining with littles in tow. Reservations are hard to come by, so walking in is your best bet, though be prepared to take several spins around the block while you wait. (Worth it, still.)

Pastis
It’s a weekend in New York. In other words, head to Pastis—it has returned, and it’s done so perfectly. The subway tiles, the vintage mirrors, the mosaic flooring, and best of all, much of the original menu are still there. Order a dozen oysters, maybe the Gruyère omelet, and glass of light rosé—everybody else is. Then sit back and enjoy the real reason you’re here: The stellar people-watching.

Raf's
From the dining room at Raf’s, you can watch almost everything on the menu emerge from the vintage bread oven in the kitchen’s back wall: escargot, brick-oven chicken, leeks vinaigrette, and other French-Italian magic. Order more than you have room for, let it load up on your teeny table, and don’t skip dessert from pastry chef Camari Mick.

Raoul's
Run by the Raoul brothers and their family, and open in Soho since before the neighborhood scrubbed itself clean, patrons return again and again for the bistro fare, and the charming, authentically eccentric vibe. It genuinely feels like a secluded little Parisian nook, where you can find great French staples and a late night scene at the bar.

Rubirosa
Rubirosa, by the people behind Staten Island’s Joe & Pat’s, is known for their “tie dye” pizza (a vodka-sauce margherita with a pesto drizzle) but we’d argue every pizza on the menu is equally deserving of the attention. The pies are big, with thin, crispy crust. Most people stick to the pizzas, but you’d be right to explore the other red-sauce classics: chicken parmesan, spaghetti and meatballs, lasagna, baked clams—all good.

Sadelle's
It's no surprise that Major Food Group's take on the deli has been a big hit. Come in the morning or afternoon for bagels, smoked fish, and chopped salads.

Silver Apricot
The scallion puffs are a heavenly riff (yes, puff-pastry) on scallion pancakes; the scallop crudo in gingery broth is invigorating, cozy, and something you wish were easy to whip up for week day dinners; and the cashew-eggplant dish is molten, epic, perfect. This gem in the West Village showcases the beauty and expansiveness of Chinese—and Chinese American—food.

Shuko
We frequently dream of a slow, savor-every-minute dinner at Shuko, where incredible hand rolls and sushi sets make for a great omakase.

Snack Taverna
The menus for lunch and dinner here include the standards—there's hummus, tzatziki, boureki, and the like—but this isn't your typical family-run diner. The chef turns out fresh interpretations all day long. At lunch, we tend to gravitate toward their big, fresh salads, and in the evening, we love combining "mezedes"—hearty veggie dishes—with our mains.

Sushi Nakazawa
A two-month wait for a seat at Nakazawa’s bar, a chef whose claim to fame is having worked under Jiro, is not unheard of. Pedigree aside, the wait for the restaurant makes total sense: You’ll get 20 perfect pieces of perfect nigiri. The cuts are gorgeous, and it’s dressed up ever so slightly with just an ingredient or two (yuzu paste, lemon, salt).

Thai Diner
Thai Diner is like if a classic American diner copulated with a tiki bar, and there’s nothing quite like it. At brunch, you get babka-and-Thai tea French toast and steak-and-egg lettuce wraps. At lunch and dinner, you might go for bok choy chowder and green-curry bucatini. A lot of it is unconventional, sure—but put your trust in chefs Ann Redding and Matt Danzer, whose previous restaurant Uncle Boons is much-missed in Nolita, and you’ll never be disappointed.

Torrisi
Torrisi reopened in 2023, just a block up from where the original Torrisi Italian Specialties made a name for chefs Rich Torrisi and Mario Carbone a decade prior. The new Torrisi is a fancier affair, with white tablecloths and servers in starched shirts. That said, the food is even better than at the O.G.—go for plates of ragù, rotisserie, and ravioli, and whatever specials are posted on the wall today.

Via Carota
Grilled mushrooms and smoked scamorza, wild boar ragu... the Italian small plates from chefs Jody Williams and Rita Sodi are ridiculously well done. Another major draw: The gorgeous outdoor patio. As Mario Batali put it, this place "is everything right about the West Village."

Vic's
This is the sort of kid and group-friendly spot that every neighborhood needs. The focus is on hearty pizzas, pastas, and veggie-driven sides. No big surprise since these are the people behind Five Points (RIP) and Cookshop.

The Wine Bar At Peasant
It's really easy to miss the stairs to the downtown space at Peasant. While the main dining room at this Nolita mainstay has a subtly fancy vibe, the basement is decidedly more cozy and relaxed. Rickety communal tables, rustic details, and candles are a little romantic, sure, but it's not at all cheesy. You still have access to the full menu—don't miss the seasonal pastas—as well as the standout wine selection.

4 Charles Prime Rib
Nothing gimmicky here, just well-executed steakhouse classics. The West Village’s 4 Charles is a lamb-chop, brick-chicken, little-gem place. (It’s the signature of Brendan Sodikoff, the guy responsible for Chicago’s steakhouse renaissance.) Like its predecessors Au Cheval and Gilt Bar, 4 Charles is old-school, complete with wood-paneled walls and tufted-leather booths. Get the burger, and you’ll be chasing that high forever.

The Blond
Aby Rosen's nightclub, which spans the entire second floor of Nolita hotel 11 Howard, is supposed to be a total scene at night (that is, if you can catch it on a date when it's not closed for events), but we actually like it just as much in the early evening for after-work drinks. The room is lined with velvet banquettes and a long bar that's lit from underneath, with bouquets of cherry blossoms and fresh blooms in every corner.

La Compagnie des Vins Surnaturels
This downtown wine bar is from the same team behind some of our favorite bar-restaurant spots in London and Paris. The concept is a cozy, candle-lit, living room-esque space with plush couches and decorative throw pillows, mod chairs, and marble-topped tables. The wine list is unsurprisingly very French, and impressive, plus there's a small but sufficient small-plate snack and dinner menu. In other words, this makes an excellent date spot.

Temple Bar
Speakeasy-style Temple Bar was the place for martinis in the ’90s, and while it’s been reborn under new ownership, the moody, elegant vibe remains the same. It’s a grown-up place with a discerning door guy; dress nice.

All'antico Vinaio
Ok, yes, you might take one look at the line at All’antico Vinaio and swear off the whole endeavor. But get in that line, and you’ll (eventually) walk away with one of the best sandwiches you’ve ever eaten. This family-owned shop started in Florence in 1991 and landed stateside a few years ago; people keep coming for its just-baked schiacciata bread, Florentine salami, and friendly service. Could the sandwiches be a little more loaded? Sure. But it’s still the best Italian sandwich you’ll get just about anywhere.

Balthazar Bakery
As the crown jewel of restauranteur Keith McNally’s downtown empire, Balthazar channels all the charm and style of a Parisian bistro—booths and antiqued mirrors included. Dining here feels like an event, and as such it draws big crowds for its Coq Au Vin, Moules Frites, and burger. We actually like its adjacent bakery best, where you can take perfect croissants, loafs of bread, and coffee to go.

Black Seed Bagels
The hand-rolled, wood-fired bagel sandwiches at Black Seed are actually easy to eat (they’re much smaller than their brethren), and for the most part, they’re great—particularly for those times when the only thing that will satisfy is a bagel sandwich. Favorites include: beet-cured gravlax, a basic tuna salad, Tobiko spread, and the egg salad (though it’s heavy on the dill). There’s now a location in the Financial District and East Village, in addition to the Nolita original.

Despaña
Both a shop and tapas bar, we head here for hard-to-find Spanish ingredients like Bomba rice, excellent Manchegos, smoked paprika, and an endless variety of delicious preserves. It’s nearly impossible to walk away without snacking on one of their perfect tortillas. There’s also a market in Queens.

Gasoline Alley Coffee
They brew Intelligentsia coffee here, and make a mean macchiato, though it's their work with a chai (and alternative milks) that is really winning hearts across the city. They also serve insane donuts.

The Goods Mart
Founder Rachel Krupa had an ambitious goal when she opened The Goods Mart in Silver Lake: to create a convenience store unlike any other in the country. Now, with the Silver Lake location sadly shuttered, The Goods Mart has made a move east, occupying a much-needed space on Lafayette in SoHo. Think of it as the corner store for a new era, where prices are low, the quality is high, and the mission is rooted in community. Shelves are devoid of artificial colors, flavors, and other nasties and even the slushies are made with organic ingredients and served in paper—not plastic—cups. But back to the mission: Customers have the option of donating to different monthly charities at checkout, while good food approaching its sell-by date is delivered to the homeless in partnership with the nonprofit Lunch on Me.

Happier Grocery
Some people are saying this is the east coast counterpart to Erewhon, and the comparisons are apt: This boutique health food store has a stellar hot bar, an especially well-curated selection of healthy snacks, and as many functional beverages you could try in a year. The vibe is really good and the service is friendly, if not always fast.

Jack’s Stir Brew Coffee
We’re Jack’s Coffee loyalists in Amagansett, and you can find all the same magic—perfectly roasted beans, egg breakfast sandwiches, simple salads, a smattering of good juices—at their Greenwich Village flagship.

LifeThyme Natural Market
This shop has been around forever, and they can help you find literally any healthy, impossible-to-get ingredient you can imagine. There's a vegan bakery, a juice bar, and plenty of organics.

Maman
While you don't want to bring too much web-dependent work since the Wi-Fi can get choppy if the café is packed (it's small and gets full on weekends), this is probably the prettiest spot in the city for an afternoon of writing or reading. While the French-inflected menu is full delicious options, it's the cookies—arguably the best brain food ever—that get the most praise. And the coffee game is pretty strong, too.

Marlton Hotel Espresso Bar
The gorgeous Marlton Hotel lobby happens to be home to a great espresso bar. Here, you'll find a simple but perfectly executed offering of coffee drinks, teas, and snacks. While tables tend to go fast, you can usually grab a couch or armchair.

Morgenstern's
This ice cream place is run by Nicholas Morgenstern, a classically trained pastry chef (he was formerly head pastry chef at Gramercy Tavern) who turned out to be a whiz at crafting elevated flavors. Using only the highest quality ingredients, if you're craving a creamy and non-processed—treat, this is the spot. Beyond the scoops, the shop is incredibly charming: The exterior is painted royal blue and the inside is set up like an old-fashioned parlor with counter seats and a window ledge.

Murray's Bagels
There are few weekend morning activities quite as essential as picking up coffee and bagels at a local neighborhood shop. In the West Village, the place to go is definitely Murray’s, a long-time neighborhood favorite. They offer every conceivable type of schmear, including a great egg salad. There are tables for eating in, though these travel well, making them pretty perfect picnic fare in warmer weather.

Olive's
No matter that no more than five people can fit in Olive's at once (and that it's really easy to miss when walking by), the sandwiches, soups, and salads here are mighty: While the offerings change daily, you can always count on a pretty delicious (and hearty) turkey sandwich, or a chopped salad packed with everything you could ever want. There's also a location in the Financial District.

OCAFE
Good Brazilian pão de queijo is weirdly hard to come by in the city, but anyone who's had a taste of these gluten-free cheesy puffs will tell you that sniffing them out is a worthwhile cause. Not only does this Greenwich Village café churn out really good Brazilian pastries; it also sources coffee almost exclusively from Brazil, South America, and Africa. What’s more, the space itself is comfortable and welcoming, so you never feel like you and your laptop are unwanted.

PopUp Bagels
PopUp’s bagels are worth the hype. They’re incredible right out of the oven—which, since they churn out fresh bagels all day, they always are. Their “rip and dip” cream cheese method is inconvenient if you’re on the go, but perhaps you’ll take it as an invitation to sit and savor breakfast.

taïm
We dare to say this hole-in-the-wall (literally), Israeli place makes the best falafel sandwiches in the city. In fact, they make three varieties of the best falafel in the city. Get a sandwich to go and wash it down with their perfect, equal parts sweet and tart lemonade. There is also a location in Nolita.

Van Leeuwen
Whether you’ve had Van Leeuwen on the streets of Brooklyn or in Culver City, it’s instantly recognizable. They’re particularly famous for their vegan ice cream, a combination of cashew milk, coconut milk, cocoa butter, and carob beans that’s incredibly creamy and indulgent (and a major victory for the dairy-sensitive).

goop Bond Street
For our second brick-and-mortar venture, we brought a bit of West Coast to New York: Taking inspiration from 1930s Hollywood homes designed by Billy Baldwin and Paul Williams, we tapped LA design firm Commune to bring the Noho space to life. The 2,100-square-foot shop echoes a private residence—enter from cobbled Bond Street into to a large room stocked with a curated selection of pieces from brands like Officine Générale, Matteau, Ciao Lucia, and our own G. Label by goop. A clean beauty apothecary is stocked with goop-approved products, and a fully-functioning kitchen showcases wares from our favorite home goods lines, and plays host to cooking demos.

BDDW
In a sprawling, white-washed space on Crosby Street, BDDW shows off Tyler Hays's genius. And what that manifests as is beautifully designed and hand-crafted furniture, ceramics, and rugs—all with a rustic yet pristine, modern feel. It's stunning, particularly in the way that it's presented in pretty suites throughout the labyrinthine space. Along with Hays's work, BDDW also carries a few other equally exquisite items like Lindsay Adelman's sculptural lighting and Kieran Kinsella ceramic side-tables.

Big Night
If you’re hosting (or looking for a hostess gift), this is the store to count on for colorful martini glasses, pretty cocktail napkins, and nice olive oil in a cute bottle. They have two stores: This one’s in the West Village and the other is in Greenpoint.

Broken English
There aren't many better jewelry boutiques in the country: Offering a mix of new and estate pieces, the curation here is stunning, but also cool (sometimes a hard-to-accomplish feat). The original is in the Brentwood Country Mart in Los Angeles.

CB2
Crate & Barrel's sister store is full of modern, really well-priced furniture items and home accents, making it a great stop when in need of a few practical pieces for a quick home upgrade. We always stock up on their glass and dishware—they're great, easily replenished, kitchen basics.

Dashwood
Specializing in contemporary photography tomes, Dashwood is lined with every important book on the subject. The owner and staff are always up for helping you find something special or just for a good photo chat. Watch out for their own beautiful editions, including their two books with photographer Ryan McGinley.

deVOL Kitchens
The broad cobblestone streets between Bowery and Lafayette are a fitting entryway to the charm of deVOL. Founded in 1989 by two design graduates from Loughborough University, the English countryside–charactered kitchen interiors duo expanded across the pond back in 2019. This showroom boasts four awe-inspiring kitchen setups filled with dreamy cabinets adorned with handcrafted hardware and fixtures, Italian marble sinks, and an intoxicating scent of wild fig and grape. Almost all items are handmade in their Leicestershire workshops. If you can manage to pull yourself away from the dreamy kitchens, the basement is a wonderland of perfectly curated vintage furniture, antiques, and brocante.

Dienst + Dotter Antikviteter
After spending decades in the art, antiques, and design world—at places like the Metropolitan Museum of Art, the antiques store Didier Aaron, and with the interior designer Jacques Grange—Jill Dienst opened her own gallery in 2005. Now housed in a former warehouse in NoHo, Dienst + Dotter offers a highly curated selection of furniture, paintings, objects, lighting, and books, the staple of which is Scandinavian art and antiques, pure and minimal.

The End of History
Lit up like a rainbow, The End of History is one of the more unique stores in the city—if not the United States. Here, you'll find really, really beautiful cased glass that's highly collectible (with prices to match). It all looks so stunning as a grouping, you'll want to take at least three pieces home. They also deal in really beautiful and rare pottery making the store an inspiration point for many home designers.

E.R. Butler & Co.
The showroom, in the original Tiffany & Co. silver department building, is not only a stunning space, but it offers an encyclopedia array of hardware options from all styles and periods—they have the largest collection of hardware catalogs in the world. Along with their own gorgeous line, they also carry designer objects from Ted Muehling, John Iversen, and Marina Beaulieu, a few of which they manufacture, too.

Funny Pretty Nice
The vintage collection at Funny Pretty Nice leans into colorful ’90s and Y2K styles, and it’s a treasure trove of Missoni disco pants, low-rise Fendi skirts, and the silk slips Victoria’s Secret once did so beautifully.

Global Table
Occupying a sliver of space in a quiet stretch of Soho, Global Table is one of those places that's packed from floor to ceiling. Sourcing items from all over the world, the prevailing aesthetic is bright, colorful, and modern, though they also have a great selection of wooden serving pieces, like salad bowls and cutting boards. It’s rare to walk out empty-handed.

Housing Works Bookstore & Café
100% of the proceeds from this popular used bookstore go to its very worthwhile charity that provides housing for those in need (if you're looking to unload your bookshelves, bring donations here). The gorgeous space, lined with dark wood shelves, is also available for wedding rentals. There are Housing Works thrift shops that sell furniture scattered across the city.

Il Buco Vita
This shop from the Il Buco team is focused on homewares sourced from across Italy. There are gorgeous hand-blown glasses, rustic linens, and every conceivable kind of serving bowl.

Journelle
Over the past few years, this lingerie boutique has grown and opened up several shops all over the city. It turns out there was a real hole in the marketplace when it came to lingerie: A place where you can find pretty lingerie that you don't feel silly wearing everyday, which means a tasteful mix of brands like Bordelle, Agent Provocateur, and Cosabella, in both basic nudes and bright colors.

Kirna Zabête
We’ve gooped about Kirna Zabête before, as the owner Beth Buccini has pretty amazing taste. At her decked out Soho shop, she displays only the best pieces from high-end brands like Saint Laurent, Bernadette, and Sauer.

Love Adorned
Because it started as the jewelry extension of the East Village tattoo parlor, New York Adorned, you might expect that the jewelry here would be of the skull and crossbones variety. But it's actually gorgeous, and for the most part, dainty. They also have an excellent—and unexpected—range of home goods and gifts.

MAKIÉ
Perfect little cashmere cardigans and sweater dresses, slouchy tunic tops, and floral printed camisoles are typical of the Parisian-inflected kids clothing here. Prices are steep, making this a good option for a special gift.

Marché Maman
Benjamin Sormonte and Elisa Marshall–founding partners behind the charming, chic, and decadent Maman cafés (and one of our all-time favorite chocolate chip cookies)–opened this marriage of a marketplace, café, and boutique in the heart of Soho. Stocked with coveted French brands, from eclectic textiles to botanical creams to wears for littles, this is one of those shops we can spend hours in–literally. Bonus: It's an ideal spot to grab a housewarming, birthday, host, anniversary, you-name-it gift–and there's a gorgeous West Elm-clad patio out back where you can take a respite and enjoy Maman's incredible menu.

Marlo Laz
Fine jewelry that’s also fun is hard to come by—unless you happen to stumble into this bubblegum-pink Marlo Laz boutique. Glowing marble display cases house everything from gemstone-studded starburst earrings and playful heart-shaped signets to the brand’s signature “Porte Bonheur” pieces (it’s French for lucky charm).

M. Crow
As if founding and designing the now international furniture brand BDDW wasn’t enough, now the brilliantly creative (and energetic) Tyler Hays has opened up a second space in Soho named after a general store in his hometown of Lostine, Oregon. The reference to Hays’s childhood memories is ever-present here: Everything in the shop–from clothing to knives, butter dishes, and beyond—is handmade in Tyler’s studio in Philadelphia.

Mud Australia
Mud, by potter Shelley Simpson out of her Sydney studio, is synonymous with Australian ceramics. Simpson’s porcelain is paper-thin and rough-hewn, and fashioned into large serving platters, everyday dishes, flatware, you name it. Some pieces have a pebble texture, others smooth, in off-white, bright peach, blue, and yellow.

The Nanz Company
Based in New York with showrooms around the country, Nanz works closely with architects and designers to get their custom work just right, providing pretty much any custom hardware you can think of for your project. Highly professional—and armed with great aesthetics—we'd recommend them, and their work, for any restoration need. They also have a massive online catalog, which is an excellent tool if you’re looking for ideas.

No.6
Owner Karin Bereson prides herself on making her cozy store the sort of place where you can shop, but also just hang out. As an avid collector, almost everything here is one-of-a-kind, though you'll also find their now-famous boot clogs.

OCHRE
Joanna Bibby, Solenne de la Fouchardière, and Harriet Maxwell MacDonald’s rough-luxe furniture, lighting, chandeliers, and accessories bring a sense of ethereality to any room, and their store is a wonderful showcase of the breadth of their refined style. At OCRE you’ll find beautiful pieces in all categories, from the small accents to the big, thematic pieces. Along with OCRE's line, there’s a scattering of small curios and functional, beautiful objects sourced from all over the world.

Paula Rubenstein
Paula Rubenstein's eponymous store on Prince Street in Soho (which she occupied for more than 20 years) made her a bit of a local legend. While now on Chrystie Street, as ever, her shop is full of incredible found objects, from industrial furniture to Navajo weavings to antique signs—the endless shelves of yellow-paged books alone are enough to occupy an entire afternoon. The collection of fabrics and linens is the stuff of dreams.

Proenza Schouler
Proenza's first brick and mortar in Soho is everything you'd expect from this much-loved label: The space is a slick, geometric gray, with inlaid marble walls that are the perfect backdrop for the duo's structural pieces.

Rachel Comey
Each season, Rachel Comey designs at least one item that becomes an instant classic, worn at offices and dinner parties from Williamsburg to the Upper West Side. For years, she's been one of New York's most influential designers—and a sweetheart among local editors and buyers for her playful yet grown up pieces. We love the breezy Charles de Lisle interiors that make a feature of the exposed wood slat ceiling.

Roll & Hill
With its workshop in Grand Rapids, Michigan and a roster of lighting designers that includes Lindsey Adelman, Jason Miller, and Bec Brittain, it’s no wonder Roll & Hill has been among the most in-demand lighting studios for New York’s in-the-know. The cat’s out of the bag now, though, with a sleek space in Soho that highlights each sculptural piece with just enough furniture to give it context. It’s a traditional showroom, so you won’t walk away with anything, but everything is technically for sale.

Roman and Williams Guild
Iconic design duo Roman and Williams have curated their Soho brick-and-mortar into a decorator’s dream. It’s full of original furniture, avant-garde lighting, glassware, sculpture, and home goods made by master craftsmen around the world. And did we mention there’s a full-on restaurant situation inside the shop? La Mercerie is super-romantic, with a French menu, and Guild Bar is open early evenings for French fries, caviar, and cocktails. (Best part is: If you’re obsessed with the glass your drink is served in, you can take a whole set home.)

Still Here
These guys make the best denim. That includes a tight run of classic cuts in just a few different washes, all of them perfect. But we’re especially into their signature styles: ’90s straight-cut jeans, low-rise pairs with drawstring closures, and ones with colorful hand-painted stripes up the back (more wearable than you think).

Strand Bookstore
If we were to name the most loved bookstore in the city, this would be it (after all, it's been operating out of the same location since the '20s). The staff picks and recommended reading tables are always on point, and, along with fiction and non-fiction titles, their photography and fine art section upstairs is wonderfully comprehensive, as is their dimly-lit rare books floor.

Three Lives & Company
A longtime mainstay in the village, the hand-picked selection at this crammed and cozy little shop is amplified by the store's incredible staff and their spot-on recommendations. Unsurprisingly, readings here are a warm and intimate experience.

Vitsœ
Back in the '50s, when famed industrial designer Dieter Rams was the head of design at Braun, he developed a modular shelving system to hold his now-iconic hi-fi systems—and a company, started by Neils Vitsœ, was born. The system has been in production ever since, and in an anti-obsolescence testament, it's changed very little, meaning that original Vitsœ owners can still add onto, and change, their systems today. It's incredibly strong (Rams was an architect), meaning it can house huge vinyl and coffee table collections—and then you can take it with you when you move. (The planners will re-draw your systems for you for free.)

Watches of Switzerland
Created with Watches of Switzerland

Judd Foundation
Donald Judd moved into 101 Spring Street in the then derelict Soho in 1968, and over the course of twenty-five years, renovated each of the five floors in the building according to his singular aesthetic. The result is a space that is as much a home as it is a piece of art. The Judd Foundation opened up the space to docent-led tours, where visitors get to see his custom-made furniture, and the art and objects he acquired over the years. It’s a wonderful window into Judd’s entire sensibility.

The Whitney Museum of American Art
The Whitney—a long-time doyenne on the UES—shut its doors and moved to the Meatpacking District, where it sits in a Renzo Piano–designed building at the southern end of the High Line. The Whitney decamped because of space constrictions uptown, a situation that's now eased by its 200,000 square feet. Bonus: It's open until 10 p.m. on Fridays.

Beauty Supply
Beauty Supply is the downtown salon where you go for a cool-girl cut or lived-in color that channels off-duty model vibes—and it's not uncommon to find an actual model sitting in the salon chair next to you. Owner and colorist Emaly Baum has earned a devoted following among blondes—her roster of A-list clients includes Scarlett Johansson and Jennifer Lawrence—who turn to her for exceptionally natural color and her signature "good grow-out." Since opening in 2021, Beauty Supply has moved a few doors down to a larger, airy space to meet the growing demand. There's a large table at the center of the room where you can work while your color processes or you get a blowout, plus a well-curated selection of products that includes goop clean favorites like Reverie. It's nestled on a charming block in SoHo known as "Little Paris"—a fitting spot for a salon where you always walk out with effortlessly undone, French-girl hair.

Broome Street Yoga
Broome Street Yoga is Gwyneth's go-to yoga studio whenever she's in New York City, offering what she describes as a "deep miracle" inside the body. It's located inside a Hindu temple in lower Manhattan, grounded in traditional practice, and dedicated to the ongoing study of yoga. Classes span multiple styles—from breath-focused sessions to those incorporating meditation, sound healing, or strength-based work—so there's something for every level and interest. Many classes are also available online, making it easy to stay connected whether you're in the city or not.

Crystal Greene Studio
Get a facial with aesthetician Crystal Greene at her serene SoHo studio and walk out looking—and feeling—fantastic. Her treatments are a beautifully pampering haze of face massage, firming laser (she uses the obsessed-over LYMA), gentle exfoliation, powerful masks, and a custom blended serum infusion she concocts on the spot for clients’ specific skin concerns. She’s intuitive, radiates calming energy, and her hands—not to mention the results you see—are pure magic.

C.O. Bigelow
We love their big old-fashioned sign and window displays which make it look like it’s still a mom and pop shop from the 1960’s. Inside, it’s the opposite, full of their own ever-growing and excellent line of body care products, and the best of what’s new from other brands like Diptyque, La Roche-Posay, and Boiron. They take great care to stock the best offerings in beauty and body care, so it’s always fun to go and pick up a special treat. They also fill prescriptions.

Great Jones Spa
They've got every treatment under the sun here, at a range of prices. If you're not looking for a massage or facial, just book the water lounge and spend the day between the pool, the sauna, and the jacuzzi. It's fun to do with friends.

Haven Spa
This quiet, underground spot in Soho is the sort of place where roses float in bowls of water and treatment rooms are candlelit. We come here for the waxing, specifically for “The Gourmet.” With essential oils and vitamin E to reduce irritation and redness, it's a smooth finish all around.

JIMENA brows
Visit world-famous brow expert Jimena (pronounced him-eh-nuh) Garcia at her Soho studio on Broome Street, at Chanel’s atelier down the street (she’s the brand’s first-ever brow artist), or in LA or Paris, where she travels to see clients (she also offers virtual sessions). Wherever you catch her, rest assured her face-transforming powers are in full effect. Garcia is amazing at creating flattering, natural-looking brows, and she’s full of tips on how to maintain them at home, too—embrace a little imperfection is a crucial one. But get in to see her, if you can—she’s the ultimate brow whisperer.

Jin Soon
Jin Soon Choi, the fashion world's go-to for nails, has taken her tiny nail salons to the next level. Each mani and pedi is more like a mini spa treatment for your hands and feet, with a menu of massages, essential oil and hydrating treatments to choose from. Her technicians are great, the space is lowkey, and blessedly low-tech (no vibrating massage chairs, here), and she has a five-free line of polishes, too (goop did a collab with her). There are also locations on the UES and Tribeca.

KIDA NYC
Husband-and-wife team Shinnosukae and Megumi Kida launched this intimate, six-seater salon in 2014, and it’s since become a favorite of an in-the-know clientele that includes models and celebs seeking a low-key hair fix. Cozy as it is, you’ll never feel rushed. In fact, the warm, attentive service, plus cool and comforting interior (brick walls, rustic-chic wood fixtures, and plenty of plants) make it a nice little getaway for both men and women. It somehow manages to be a barber shop and full-service women’s hair salon (color, cuts, blowouts all on offer), all while maintaining a homey, comfy vibe.

O&M.nyc
This all-natural Australian brand's first salon in New York is beautifully turned out in an airy, semi-industrial space in Meatpacking. Haircuts, blow-outs, and color treatments are all done using Original & Mineral products, which leave hair in much better shape than when you walk in.

Ora Acupuncture Studio
You walk out of this sleek acupuncture-massage-wellness studio feeling reinvigorated. There’s acupuncture for fertility support, pain and stress relief, gut health, and more. The 75 minute acupuncture facial starts with a health assessment and facial mapping, so the aesthetician can customize the facial, which always includes some combination of acupuncture, gua sha, microcurrent, lymphatic massage, and an adaptogenic tonic. In the red-light body treatment, you’re splayed out in your treatment room, bathed in red light as you’re guided through a tranquil meditation—and you might feel the calming, centering benefits for days.

Orlo Salon
The haircuts here are expensive, but it is a worthwhile, once-in-a-lifetime treat. Orlando Pita and his staff have created the looks behind many a fashion show, editorial shoot, and ad campaign: In other words, they know what they're doing, and will arguably give you the best cut of your life.

Oula Downtown Manhattan
Oula—a maternity center that combines midwifery and obstetrics for prenatal, delivery, and postnatal support—is an incredible option for pregnant people seeking low-intervention births. The staff of midwives is brilliant—friendly, vivacious, knowledgeable, supportive (there is zero judgment whether you want an epidural or drug-free delivery)—and visits feel unhurried and comfortable. They take insurance including some Medicaid, and are committed to inclusive and equitable care to serve a diverse patient base. There's another location in Brooklyn.

The Skin Lab NYC by Augustinus Bader
The Skin Lab evokes a ramped up version of what you feel slathering on The Rich Cream (or any other totally amazing Augustinus Bader product)—luxurious, refined, completely innovative, and located at the intersection of indulgence and science. The studio is complete with the classic Augustinus Bader–blue, copper detailing, and the most high tech facials. You start off with a skin consultation with an expert and choose your preferred treatment. We love the Ultimate Facial, which combines customized skincare picks, exfoliation, micro current, oxygen therapy, ultrasound, and LED—all completely tailored to your skin’s needs. Even better, they have a three-treatment approach to help you find the best route for your glowiest skin ever.

Village Apothecary
In a city flooded with Duane Reades, this neighborhood pharmacy is a standout. The pharmacists are the friendliest around and know their stuff, so don't be afraid to ask for advice. You'll also find great alternative health products, cosmetics, and vitamins.
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