G. Label x Fromental:
Along the Wild Path
The English textile brand Fromental has long been part of the goop universe. Its exquisite hand-painted wallcoverings adorned our brick-and-mortar Brentwood store, pop-up shops from years past, and even Gwyneth’s former Tribeca apartment—so this collaboration was perhaps the inevitable next step. When reimagining its signature chinoiserie style, we chose meaningful motifs: hummingbirds to represent joy; butterflies, which are a symbol of hope and transformation; and doves to signify peace. And because we love a subversive twist, you’ll also find magic mushrooms and cannabis plants sprouting from the forest floor. Is the result a little trippy? Sure. Traditional? Hardly. A true meeting of the minds? We like to think so.
The wallcoverings were designed exclusively for this collaboration and are available in full color (Dawn) or monochrome (Dusk) at goop.fromental.co.uk.
Covered in watercolor hummingbirds, Wilt—with its slick zipper, puffed sleeves, and pull-tabs at the waist—is a playful rendition of our favorite parachute dress.
Sheely is crafted from whisper-weight poplin, meaning it’s prime for all those outdoor celebrations (graduations, summer weddings, backyard baby showers) coming down the pike.
STYLED WITH: G. LABEL CHOI SWEETHEART BUSTIER, goop, $425
A chic update of an East Coast classic, these cuffed bee-print trousers are as cute as they come.
Hidden boning and a stretch-cotton blend mean this fit-and-flare bustier stays just where it should—sans fidgeting.
STYLED WITH: G. LABEL RIGBY CIRCLE SKIRT, goop, $795
Tied for our favorite detail: the just-right crop, the covered buttons, and the richly hued butterflies fluttering about.
With or without the matching crop top, this shin-grazing skirt is the kind that collects compliments wherever it goes.
The alluring neckline, the boned bodice, the satisfyingly swishy skirt that deserves to be twirled—let’s just say Julia puts the bee in beautiful.
STYLED WITH: JW ANDERSON SLIDE, goop, shop similar
This cinch-and-go style sold out so quickly last year, we brought it back for ’22 in our favorite neutral: navy blue.
Done in sturdy cotton canvas with cloudlike sleeves that gather gracefully below the elbow, Pappen is every bit as easy as it is elevated.
STYLED WITH: LAURA LOMBARDI EARRINGS (worn throughout), goop, $128; YOUNG FRANKK EARRINGS (worn throughout), goop, $192; G. LABEL DEVEN LINK NECKLACE, goop, $2,500; AS29 NECKLACE, goop, shop similar; MELISSA KAYE RING, goop, $3,950; G. LABEL CHOI SWEETHEART BUSTIER, goop, $425; G. LABEL MASON STRAIGHT-LEG TROUSERS, goop, $475; WOLF CIRCUS PEARL BRACELET, goop, $90; AS29 BRACELET (worn throughout), goop, $6,120; G. LABEL RIGBY CIRCLE SKIRT, goop, $795; G. LABEL DEVIN CROP TOP, goop, $425; G. LABEL SYDNEY FLOATING-DIAMOND PINKIE RING, goop, $1,300; JW ANDERSON SLIDE, goop, shop similar