G. Label x Fromental:
Along the Wild Path

The English textile brand Fromental has long been part of the goop universe. Its exquisite hand-painted wallcoverings adorned our brick-and-mortar Brentwood store, pop-up shops from years past, and even Gwyneth’s former Tribeca apartment—so this collaboration was perhaps the inevitable next step. When reimagining its signature chinoiserie style, we chose meaningful motifs: hummingbirds to represent joy; butterflies, which are a symbol of hope and transformation; and doves to signify peace. And because we love a subversive twist, you’ll also find magic mushrooms and cannabis plants sprouting from the forest floor. Is the result a little trippy? Sure. Traditional? Hardly. A true meeting of the minds? We like to think so.

The wallcoverings were designed exclusively for this collaboration and are available in full color (Dawn) or monochrome (Dusk) at goop.fromental.co.uk.

Wilt Zip-Front Utility Dress

STYLED WITH: LAURA LOMBARDI EARRINGS (worn throughout), goop, $128

Wilt Zip-Front Utility Dress G. Label, $845

Covered in watercolor hummingbirds, Wilt—with its slick zipper, puffed sleeves, and pull-tabs at the waist—is a playful rendition of our favorite parachute dress.

Sheely Puff-Sleeve Midi Dress G. Label, $825

Sheely is crafted from whisper-weight poplin, meaning it’s prime for all those outdoor celebrations (graduations, summer weddings, backyard baby showers) coming down the pike.

Mason Straight-Leg Trousers G. Label, $475

A chic update of an East Coast classic, these cuffed bee-print trousers are as cute as they come.

Choi Sweetheart Bustier G. Label, $425

Hidden boning and a stretch-cotton blend mean this fit-and-flare bustier stays just where it should—sans fidgeting.

Devin Crop Top G. Label, $425

Tied for our favorite detail: the just-right crop, the covered buttons, and the richly hued butterflies fluttering about.

Rigby Circle Skirt G. Label, $795

With or without the matching crop top, this shin-grazing skirt is the kind that collects compliments wherever it goes.

Julia Sweetheart A-Line Dress Julia Sweetheart A-Line Dress
Julia Sweetheart A-Line Dress G. Label, $875

The alluring neckline, the boned bodice, the satisfyingly swishy skirt that deserves to be twirled—let’s just say Julia puts the bee in beautiful.

Genoa Midlength Drawstring Dress
Genoa Midlength Drawstring Dress G. Label, $595

This cinch-and-go style sold out so quickly last year, we brought it back for ’22 in our favorite neutral: navy blue.

Pappen Puff-Sleeve Minidress Pappen Puff-Sleeve Minidress
Pappen Puff-Sleeve Minidress G. Label, $595

Done in sturdy cotton canvas with cloudlike sleeves that gather gracefully below the elbow, Pappen is every bit as easy as it is elevated.