we set the bar in clean beauty, with ultraluxurious skin and body essentials that meet our uncompromising ingredient standards—and deliver visible, game-changing results. the goal: to leave you feeling your best, at every age.
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Gwyneth's Pick
$255 value*
$415 Value*
$452 value*
$130 Value*
a supercharged formula for next-level glow.
new: 20% vitamin c+ advanced brightening serum
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a note from our founder, gwyneth paltrow:
Our goal with goop beauty is simple: to create the kind of clean skin care, hair care, body care, and makeup that truly changes the game. That’s why we formulate with the most potent, science-backed, and cutting-edge ingredients. And it’s why I’m personally obsessive about product development: I don’t want us to bring anything to market unless we know it delivers meaningful, visible results. For me, beauty really is wellness. These products leave me feeling like the best—most beautiful, confident, empowered—version of myself. I hope you find that they do the same for you.
goop beauty rituals
$452 value*
$255 value*
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$705 Value*
$130 Value*
*$588.00 value
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Gwyneth's Pick
+1$388 Value*
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