Beauty

The goop Face: Gwyneth’s Results-Driven Skin-Care Routine

Written by: Gwyneth Paltrow

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Published on: January 26, 2025

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People ask me all the time, “What is it that you actually do? The products and the routine.”

I’m 52 years old, and every day I do the things that I can to look—and feel—my best. But the most important part of that is the relationship that I have with myself. The closer you are to yourself, and the more you love yourself, the more impervious you are to other people’s opinions of you—the more unfuckwithable you are.

So we put together a bundle: This is honestly what I do every single day. My goal is that after you do this routine, you feel so beautiful and so confident—that you feel unfuckwithable.

  • 1

    Cloudberry Exfoliating Jelly Cleanser

     

    You start with the jelly cleanser. It’s a detoxifying foaming cleanser that gets the skin squeaky-clean.

  • 2

    Microderm Instant Glow Exfoliator

     

    This is your compliment-driver right here. With Microderm, you see an instant difference in your skin. You use it one time and you just have this rosy glow. Exfoliation is such an important part of having that smoothness in the skin. And it helps give you a canvas to absorb all of the products you put on afterward.

  • 3

    Lift + Depuff Eye Masks

     

    Then you’re going to go to your eye masks once your skin is clean and dry. These are a cult favorite. They depuff amazingly well. Keep them on for 10 minutes while you take your glow powder—they’re designed not to slip, so you can walk around with them on.

  • 4

    Morning Skin Superpowder

     

    This superpowder has antioxidants to support a beautiful glow: vitamin C, vitamin E, CoQ10—it’s skin care you can drink. I mix it with water and sip it as I’m finishing up my routine.*

  • 5

    Youth-Boost Peptide Serum

     

    Then I use the peptide serum. This is our number one product—our big hero. I developed it with a board-certified plastic surgeon, who ran the clinical trials on it, and even he was blown away by the results, which were significant. The before-and-afters are just amazing. So I use this religiously morning and night; it transformed my skin.

  • 6

    All-in-One Nourishing Face Cream

     

    Once that’s dry, I apply my All-in-One moisturizer. It’s got such a beautiful texture—it feels very luxurious. And it leaves the skin with this gorgeous velvety finish.

  • 7

    All-in-One Super Nutrient Face Oil

     

    And then, the last step, the little genie in the bottle: our face oil. I’ve been a face oil aficionado for many, many years. None come close to this one. It’s made with nine nourishing botanical oils, and it’s clinically proven to help diminish the look of lines and wrinkles. It’s like liquid gold.

  • This is my top-to-bottom skin routine that not only gives me the skin I want but really makes me feel the way that I want to feel. Which, as you now know, is: unfuckwithable.

    *These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.