ShineOn Plumping Lip Jelly

This lip treatment-meets-gloss is made with what Tower 28 calls “VibePlump” technology—an innovative plant-based stimulant that gently increases circulation to temporarily (and naturally) plump lips without the tingling sensation of many lip plumpers: You’ll simply feel a gentle vibration as it works. The formula also includes a nourishing blend of maracuja and sunflower seed oils, soothing arnica, and a special peptide complex to help stimulate collagen and hyaluronic acid production for fuller-looking over time. It glides on smooth and leaves behind a slick of gorgeous sheer color and juicy shine.

Chill Heat: Clear

Bitter Sweet: Sheer Lilac

Only Choice: Sheer Nude Pink

Static Flow: Sheer Warm Beige

Act Natural: Sheer Chocolate Brown