Top makeup artist Rose-Marie Swift loved her job until a series of health issues prompted her to undergo blood testing, which revealed toxic levels of heavy metals, pesticides, and other chemicals. The technician conducting the tests immediately asked Swift whether she worked in the cosmetics industry. The experience prompted her to start one of the original clean makeup lines, RMS. The surprise is how far beyond just-clean it goes—the formulas are exquisite, the packaging chicly modern, and the colors wildly flattering. Makeup artists, editors, and stylists everywhere are obsessed; so are we.