Perfumes by goop

CLEAN, NONTOXIC, AND TRANSPARENT

The word “fragrance” or “parfum” on any cosmetic label (scented or otherwise) functions as something of a Trojan horse: Fragrance can actually contain hundreds of unlisted ingredients because its contents are considered a trade secret. Companies are not required to disclose what’s “fragrance” on the ingredient labels of personal-care products, so consumers don’t always know what they’re putting on their bodies.

With goop Fragrance, we’ve created scents directly from the natural world, to evoke a genuine, unguarded response within each person. Natural ingredients carry the imprint of their harvest, the subtleties and complexities of their own individual makeup, as well as an innate power to influence and heal. We respond to the magic of plants on an instinctual, primal level. In creating scents, we responded to the traditions of perfumery (which, before the twentieth century, were made of natural materials) and also the traditions of homeopathy, herbology, mysticism, and even witchcraft.

“The more I learned about what’s in conventional fragrances, the more horrified I became.” —GP

When you create a fine fragrance using real, only-natural ingredients, you create something that’s alive. It’s something so different—physically, spiritually, energetically—than what you get with a synthetic. It’s not just the toxic ingredients that synthetics are composed of; it’s that they lack the true essence of the plants they’re imitating.