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20% Vitamin C+ Advanced Brightening Serum

New

This supercharged daily brightening serum is made with potent 20% L-ascorbic acid, skin-soothing ectoin, and ferulic acid, which work synergistically to even tone, brighten, and hydrate for noticeably smoother, firmer, healthier-looking skin.

  • Protect
  • Hydrate
  • Glow

gwyneth says

“You really see results on your skin—next-level glow, softness, smoothness—when you use this serum. People will ask you whatyou’redoing.”

This supercharged daily brightening serum combines potent 20% L-ascorbic acid (proven in research to be the purest, best-for-skin form of the powerful antioxidant vitamin C) with antioxidant ferulic acid, hydrating hyaluronic acid, and the skin-soothing extremolyte ectoin (a powerful antioxidant in its own right). The weightless, water-light formula sinks in beautifully with zero tackiness, delivering a megadose of antioxidants to target dullness and discoloration, help improve tone and texture, and visibly boost radiance—while also providing a formidable defense against signs of premature aging caused by free radical damage. And the unique two-part design maximizes potency and freshness, so the serum stays active all the way through its use. 

 Before your first use, empty the serum activator into the amber glass bottle containing the L-ascorbic acid powder (the amber glass helps minimize UV exposure, protecting the activated serum). Shake to combine and it’s ready to use—simply smooth a few drops over your face and neck morning and night. You’ll be amazed by the results: skin that looks noticeably smoother, softer, firmer, and more even, with a remarkable healthy-looking glow. 

Dermatologist Tested 

Cruelty-Free 

Formulated Without Fragrance 

30 mL / 1 fl. Oz. 

After 4 weeks of use:*

Improves skin radiance in four weeks.*
double down on your results
The serum is powerful on its own, but if you want to build out a routine, we recommend pairing it with our Vita-C Brightening Eye Cream, which is formulated specifically for the delicate skin around your eyes. Together, the two deliver next-level-radiant results.

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