Helmed by Nicolaj and Ditte Reffstrup, the Scandinavian brand Ganni caters to the maximalist. But it’s not all striped sweaters and leopard-print dresses. The Copenhagen-based label is equally committed to responsible business practices, setting annual goals for circularity, sustainable development, and even gender equality so that the Ganni girl can feel good about her clothes in more ways than one.
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Helmed by Nicolaj and Ditte Reffstrup, the Scandinavian brand Ganni caters to the maximalist. But it’s not all striped sweaters and leopard-print dresses. The Copenhagen-based label is equally committed to responsible business practices, setting annual goals for circularity, sustainable development, and even gender equality so that the Ganni girl can feel good about her clothes in more ways than one.
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