The entire goop beauty department—with our many different hair types—is obsessed with this luxe microfiber waffle hair towel. The soft weave helps your hair dry much faster and also much softer and smoother. (Regular towels can cause frizz-inducing breakage.) The unique shape means it fits all hair lengths, while the genius elastic band prevents accidental unfurling. Some of us leave our hair wrapped in the towel for hours, but even five to ten minutes will give your hair the softest texture, and just a few seconds smooths and speed-dries anyone’s hair.
Need help figuring out where to add this into your routine? Have a specific question? Send a message over to [email protected].
Dianna Cohen grew tired of using utterly unenjoyable hair care that was meant to fix and tame, especially after her hair started falling out. (Stress from a brand-marketing career in the fast-paced start-up industry certainly didn’t help.) So she founded Crown Affair, a clean, minimalist-chic hair-care company that emphasizes taking delight in your routine. Cohen believes bad hair days do not exist; there is nothing to “fix.” Instead, she focuses on treating hair with nontoxic, ethically sourced superingredients, infusing formulas with gorgeous scents, and packaging it all in the sleekest bottles. Everything from Crown Affair is scrupulously sourced—from the ultranourishing tsubaki seed oil and yuzu extract in the heavenly masks, shampoos, conditioners, and scrubs to the bristles on the brand’s brushes (which feel amazing on your scalp).