The G. Label Story

Gwyneth has long been known for her preternatural sense of style—she’s a fashion icon in the true sense of the word. Or, as she puts it: “I have always been a clotheshorse, for better or worse.” Fashion is one way to express who we are, which Gwyneth has been doing (well) since the ’80s. “I love that combinations of clothes can say so much about a person,” she says. “And I have found, for myself, anyway, that special, trendproof classics are the foundation of my expression.” G. Label was born out of that expression.

The goal is simple: to create beautiful, practical clothing that anticipates the wardrobe needs of modern women. Inspired by pieces Gwyneth has worn and loved—or always wanted but couldn’t find—the line is both elevated and effortless. Familiar yet fresh. The styles are timeless, but always with some interesting twist.

We prioritize thoughtful design, the highest-quality materials, and superior craftsmanship. And we work closely with our Italian factory partners to ensure that every piece we create meets our rigorous standards. Designed to last (and last, and last), these are the keep-forever closet staples to build a wardrobe around.

The G. Label Story

Gwyneth has long been known for her preternatural sense of style—she’s a fashion icon in the true sense of the word. Or, as she puts it: “I have always been a clotheshorse, for better or worse.” Fashion is one way to express who we are, which Gwyneth has been doing (well) since the ’80s. “I love that combinations of clothes can say so much about a person,” she says. “And I have found, for myself, anyway, that special, trendproof classics are the foundation of my expression.” G. Label was born out of that expression.

The goal is simple: to create beautiful, practical clothing that anticipates the wardrobe needs of modern women. Inspired by pieces Gwyneth has worn and loved—or always wanted but couldn’t find—the line is both elevated and effortless. Familiar yet fresh. The styles are timeless, but always with some interesting twist.

We prioritize thoughtful design, the highest-quality materials, and superior craftsmanship. And we work closely with our Italian factory partners to ensure that every piece we create meets our rigorous standards. Designed to last (and last, and last), these are the keep-forever closet staples to build a wardrobe around.

The G. Label
Calling Cards

Gwyneth once said, “We’re T-shirt girls at goop.” And, yes, we still make some excellent tees—and that sense of ease is integral to the aesthetic. But as the line has evolved, it’s crisp shirting, chic knits, and sleek menswear-inspired separates that define our collections.

 

Essential Button-Down

G. Label by goop, $350

The Boy Tee

G. Label by goop, $165

Ruffle-Trim Top

G. Label by goop, $375

 

G. Label is made for an intelligent, dynamic woman who has to show up in a lot of different ways to a lot of different things. These clothes are meant to make you feel comfortable and sexy and, most importantly: like yourself.

Boyfriend Shirtdress

G. Label by goop, $575

Everyday Knit Henley

G. Label by goop, $395

STYLE SPOTLIGHT

The All-Season Sweater

This luxurious silk-cashmere knit has the same slim body as a vintage cardigan from Gwyneth’s closet. We updated it with gently puffed shoulders for a dose of femininity.

The Signature Cardigan

G. Label by goop, $595

The Signature Cardigan

G. Label by goop, $595

 

STYLE SPOTLIGHT

The Power Suit

Cut from stretch-infused suiting in versatile navy, these meticulously tailored separates are smart on their own—and brilliant together.

The Tailored Jacket and Cigarette Pant

G. Label by goop, $795 and $495

 

STYLE SPOTLIGHT

The Statement Knit

It’s no secret that we love exaggerated sleeves. This sweater—knit from a breathable, slightly chunky cotton-tape yarn that gives it a nice texture—puts them front and center.

One-and-Done Sweater

G. Label by goop, $595

One-and-Done Sweater

G. Label by goop, $595

 

STYLE SPOTLIGHT

The Compliment-Catcher

See the dramatic puffed sleeves? The full, swishy skirt? And that waist-defining belt? Taken together, they make for an effortless, coolly pretty dress that’s as versatile as they come.

The Hostess Dress

G. Label by goop, $625

The Hostess Dress

G. Label by goop, $625

 

Breton Puff-Sleeve Top

G. Label by goop, $195

Deep-V Bodysuit

G. Label by goop, $145

More Styles to Love

  1. G. Label by goop
    Essential Button-Down
    goop, $350SHOP NOW
  2. G. Label by goop
    The Polished Jean Short
    goop, $295SHOP NOW
  3. G. Label by goop
    Prep School Sweater
    goop, $595SHOP NOW
  4. G. Label by goop
    Shorty Boxer
    goop, $175SHOP NOW
 

The New G. Label Dress Capsule

  1. G. Label by goop
    Day Date Dress
    goop, $625SHOP NOW
  2. G. Label by goop
    It’s All Easy Dress
    goop, $495SHOP NOW
  3. G. Label by goop
    Limoncello Dress
    goop, $645SHOP NOW
  4. G. Label by goop
    Umbria Dress
    goop, $595SHOP NOW