How to Create Memories That Matter

Chip Heath has figured out how to create moments that matter. Heath is a professor at Stanford’s Graduate School of Business, and he’s cowritten four books with his brother; their latest is The Power of Moments. This is what he tells us about today: why we remember certain things and not others, what makes a good memory, why it’s important to celebrate, and how to make vacations, work experiences, and time with our family more impactful. Routines are great, Heath says, but it’s often the unexpected, script-breaking moments that we carry with us for the rest of our lives.