When a trip to the sex store left product designer Peder Wikstrom disenchanted, he decided it was time to disrupt the industry. He teamed up with a former co-worker, Mattias Hulting to create a series of four playful, sexy vibrators, bringing not just their sleek design sense, but also a sense of humor into what’s often an overly-serious, less-than-aesthetic product category. They crowdsourced more than a thousand women about their sexual fantasies, then named the vibrators after the most popular ones. For instance, the Millionaire, the Frenchman, the Tennis Coach, and the Fireman. (Can you tell we’re charmed by the the names?) They come in cool designs and colors; they’re also super quiet, battery-powered, waterproof, and can cycle through different speeds and pulsing modes.

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