Saie (pronounced “say”) evolved out of a conversation that started on founder Laney Crowell’s clean beauty blog back in 2016. A former fashion editor and beauty exec at Estée Lauder, Crowell got into clean beauty after considering the effects that certain products— including cleaning supplies and the items in her medicine cabinet and shower—might have on her health. Existing clean makeup options didn’t have the performance, price, or chic packaging Crowell’s followers were looking for. She started with clean, inky-black mascara—something her followers were desperate for—and has since created a clean makeup empire with everything from tinted moisturizer to bronzer.

8 items in Saie
SAIE Dew BlushSAIE Dew Blush
SAIEDew Blush
US $25.00
This dewy, lightweight gel blush gives cheeks a just-pinched pop of color.
SAIE Slip TintSAIE Slip Tint
SAIESlip Tint
US $36.00
This multitasking foundation boosts moisture, protects with SPF 35, and leaves a dewy your-skin-but-better glow.
SAIE SunvisorSAIE Sunvisor
US $38.00
Shield your skin with this sheer, gorgeously textured, hydrating, lightweight zinc oxide sunscreen.
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