Rye Beauty

Sought-after San Francisco brow guru Michele Holmes created Rye Beauty when she couldn’t find an all-in-one brow treatment on the market. “It had to support brow health and growth while also lifting, shaping, and conditioning brows,” she says. “I had to make it myself.” Her biotin-rich serum-meets-brow-gel is made with green tea, echinacea, rye seed, and apple juice extracts, plus sandalwood, cedarwood, and castor seed oils; together they help restore, nourish, and condition for your fullest, healthiest-looking brows. Even the spooley brush is extra-large, so it easily sweeps through brows for a soft finish.