The obsession that is Madewell began in 2006, when the mid-century Americana heritage brand was revived as a denim-centric label. While the cooly imaginative riffs on denim remain the company's raison d’être, Madewell has evolved into an iconic lifestyle brand encompassing tough-chic leather jackets, incredible shoes, must-have accessories, feminine silk dresses, and—as of summer 2016—an exclusive collab with goop.