Immediately, after one use:*

100% of women showed a dramatic improvement in skin hydration.

After four weeks of twice-daily use:*

90% of women said their skin looked and felt brighter.

90% of women said their skin looked and felt smoother.

85% of women said their skin looked healthier.

*Based on a four-week third-party consumer and clinical study of fifty-five women ages twenty-seven to fifty.

The unique two-part design delivers a serum that maximizes potency and stays active all the way through its use (unlike many vitamin C serums). 

Here’s how to mix it up:

Step 1: Unscrew the tip of the serum activator and squeeze all the contents into the bottle containing the pure vitamin C powder.

Step 2: Screw the cap on the bottle and shake well until the powder fully dissolves.

Step 3: Replace the cap with the dropper; it's now ready to use.

Suitable for all skin types. Apply to clean, dry face and neck in the morning and evening. 

Caution: For external use only. Avoid contact with eyes. If irritation persists or allergic reaction occurs, rinse off immediately, discontinue use, and consult a physician. Keep out of reach of children

We used the purest form of vitamin C in a high concentration because it’s a super potent antioxidant that protects against damaging free radicals and improves the tone, texture, and clarity of skin.

This powerful humectant retains moisture in skin, so it looks and feels hydrated and plump. We included three different molecular sizes of hyaluronic acid; each penetrates different layers within skin so it’s soft, moisturized, and healthy-looking.

Ingredients: Aqua, Ascorbic Acid, Glycerin, Dimethyl Isosorbide, Pentylene Glycol, Propanediol, Terminalia Ferdinandiana Fruit Extract, Sodium Hyaluronate, Ferulic Acid, Olea Europaea (Olive) Leaf Extract, Zizyphus Jujuba Seed Extract, Levan, Decyl Glucoside, Galactoarabinan, Sodium Citrate, Xylitol, Caprylic Acid, Sodium Hydroxide, Citric Acid, Phenethyl Alcohol, Ethylhexylglycerin, Potassium Sorbate, Caprylyl Glycol.

Beauty as wellness.

For us, beauty comes from the inside out. We use clinically proven and best-in-class ingredients at active levels to create luxurious skin, hair, and body essentials that deliver high-performance results and enliven the senses with exquisite textures and beautiful scents.

Clean, to us, means that we vet our ingredients with strict attention to quality, while prioritizing ingredients that are ethically sourced and cruelty-free wherever possible. We also strive to use sustainable biobased sources that are nonpersistent in the environment. In addition, all our beauty products are formulated without silicones, formaldehyde donors, parabens, SLS, SLES, PEGs, polyacrylamides, TEA, DEA, phthalates, or synthetic fragrance, among many others that we proactively screen for based on published and ongoing scientific studies. Our approach to formulation is a future-forward consciousness about our health.   

The clean beauty movement isn’t perfect, though; it’s evolving—and our goal is to evolve with the science in the most transparent way we can. We source all the ingredients for our goop Beauty products with a high standard of safety and quality, while recognizing that despite our best efforts, trace levels of incidental chemicals may occur as a result of manufacturing and supply chain complexities. We are committed to making careful choices in our sourcing and formulation to minimize the potential presence of any trace amounts of incidental ingredients. 

We hope you love the goop Beauty collection as much as we do.