Articles by Seth Friedman
As an artist manager, Seth Friedman has helped guide and grow the music careers of acts in the hip-hop, rock, and pop arenas. His awareness and understanding of emerging trends combined with his marketing and business savvy have established him as a proven and talented advisor. Mr. Friedman is currently business partner of Will.i.am and artist manager. Previously, he was an artist manager at Red Light Management (Dave Matthews Band, Alicia Keys, etc.). In 1999, Mr. Friedman joined DAS Communications, Ltd., a full-service management company located in New York established in 1976. Clients of DAS Communications have included Wyclef Jean, Lauryn Hill, Bone Thugs N’ Harmony, Nas, Jimmy Iovine, BeBe and CeCe Winans, Keith Thomas, The Fugees, Joan Osborne, Spacehog, The Jungle Brothers, Willa Ford, 98′ and The Black Eyed Peas, to name a few. DAS Communications clients have sold upwards of 200 million records worldwide to date. In 2001, Seth and his artists successfully partnered with cYclops productions and its clients on an assortment of different projects for brands like LEVI’S, MTV, Motorola, Dr. Pepper, Coors, Miller Lite and The Shield.