Emily Hickey, Julie Rice, and Elizabeth Cutler
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The Pursuit Series: Secrets to Building a Culturally Impactful Brand
What does it take to build a brand that enters the culture? In this episode of the Pursuit Series, brand strategist Emily Hickey talks with Julie Rice and Elizabeth Cutler about how they transformed SoulCycle from a single studio into a phenomenon. They revisit the early decisions that shaped the brand, the clarity of purpose that fueled its growth, and the instincts that helped them know they were onto something larger than a workout. Along the way, they reflect on finding inspiration at different stages of life and the value of trusting your own instincts.
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Emily Hickey, Julie Rice, and Elizabeth Cutler
In this episode of the Pursuit Series, brand strategist Emily Hickey talks with Julie Rice and Elizabeth Cutler about how they transformed SoulCycle from a single studio into a phenomenon. They revisit the decisions that shaped the brand, the purpose that fueled its growth, and finding inspiration at different stages of life.
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