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Pimlico Road Design District

Pimlico, London, England, United Kingdom

why we love it

Interior designers, collectors, and discerning shoppers head to Pimlico Road for all things home. Check websites for individual retailers' details and opening times.

Originally featured in The West & Southwest London Guide

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Pimlico Road Design District

Pimlico Rd., Pimlico

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Artist Residence London

Artist Residence London

52 Cambridge St., Pimlico

This townhouse turned hotel is tucked away on a singularly quiet, residential street in Pimlico—and it's as homey as it gets for a city getaway. Each of the ten rooms is decorated with quirky, colorful finds and limited-edition prints, in a slightly rustic yet perfectly comfortable and characterful manner that makes you feel like you're staying at a good friend's house (who happens to be an excellent host). The stay here has few bells and whistles (i.e., no gym, spa, or the rest) other than its excellent all-day restaurant, the Cambridge Street Cafe—a Brighton import—but is perfect for a short city break.

The Berkeley

The Berkeley

Wilton Pl., Knightsbridge

This is one of our favorite grown-up hotels in London. It is decorated beautifully in subdued tones and offers pretty wonderful services, many of which are geared toward families (on-call babysitters, goody bags, video games). On sunny days, the rooftop pool is the best spot to take in everything on offer: hula hoop classes, alfresco lunch, and twice-daily kids' swim hours. Beyond than the now-famous breakfast spread, there's no lack of dining and boozing options thanks to the Blue Bar, the Berkeley Café, and the luxe terrace bar.

Blakes Hotel

Blakes Hotel

33 Roland Gardens, Chelsea

For a while, Blakes was GP's home away from home in London. Touted as the "original boutique hotel," it has style and sex appeal for days while maintaining all the creature comforts (Bang & Olufsen tech, free-standing tubs) of a luxury establishment. The décor in the rooms is plush—expect lots of crushed velvet and jewel tones—and even a little bit escapist, making them ideal for a romantic night or weekend getaway. Plus, the main floor now boasts a sunny dining room, while the bar downstairs has undergone a classy refurb. This spot is as much of a sleek hideaway as it ever was.

Como The Halkin

Como The Halkin

5-6 Halkin St., Belgravia

COMO is the most quietly luxurious hotel group you’ve probably never heard of. It’s been around since 1991 with Zen-dedicated locations in Bali, Thailand, Bhutan, and more, and its forty-one-bedroom central London property is so discreet that until recently, we didn’t even know it was there. And that’s the idea. The exterior could be another sophisticated building common to the neighborhood, but stepping inside is like stepping into another world. Guest room doors and corridor walls are indistinguishable from one another, flowing in an undulating line of textured wood to mimic walking through a forest. The rooms are almost like sensory deprivation tanks—in the best way possible. Creamy walls, creamier carpets, white sheets, touches of earthy mahogany, and blackout curtains mean your bedroom is a place to rest, recharge, and maybe eat in. Room service at the Halkin is top-notch (and faster than any room service we’ve ever had). Sitting down to dinner wrapped up in soft hotel robes before tumbling into bed after a long day traipsing the city is how we like to vacation.

The Cadogan, A Belmond Hotel

The Cadogan, A Belmond Hotel

75 Sloane St., Chelsea

Knightsbridge is not short on formal hotels that could be mistaken for mausoleums. Walking down toward Chelsea several weeks back, we noticed a flurry of activity on the moneyed Queen Anne–style intersection of Pont and Sloane Street and stopped to take a peek. The Belmond Cadogan was closed for a four-year renovation, and each one of those 1,460 days was entirely worth it. Basement to rooftop, every polished corner is considered. From a literary perspective, the property is iconic—Oscar Wilde was arrested here—and each guest room contains its own mini library curated by John Sandoe books just down the street. If you’re going to splurge on a suite, do it here. The Penthouse Suite sits at the tip-top of the property, which means that aside from being the most gorgeously outfitted room we’ve seen recently—fireplaces, custom artworks, a bathroom the size of most bungalows—its outdoor terrace has a view of London most people never get to see. Locals have already adopted the bar as their own, which lends a convivial buzz to the place. But the best entertainment is the hotel itself—just walk around and take in the myriad design details, British art, and private gardens across the street.

The Lanesborough

The Lanesborough

Hyde Park Corner, Belgravia

You can't miss the impressive, stone-columned, lantern-laden exterior here, which is reminiscent of old-London sophistication. It's an appropriate setting for this five-star hotel, which overlooks Hyde Park Corner. The rooms are done in grand Regency-period style, complete with original artworks and handcrafted furniture, and all the technology in the rooms is artfully concealed to give guests an authentic experience. In addition to the pomp and comfort (the complimentary amenities are impressive as is the incredible rooftop spa and gym), a meal at the hotel's restaurant, Céleste is a real treat.

Mandarin Oriental, Hyde Park

Mandarin Oriental, Hyde Park

66 Knightsbridge, Knightsbridge

You can't go wrong with this bastion of hotel excellence, particularly if you're willing to spring for the big-name price tag. The spa, as you'd expect, is exceptional, but it's the restaurants that stand out. Because you can head downstairs for Dinner by Heston Blumenthal, of Fat Duck fame, you might be hard-pressed to find a reason to leave the hotel at all.

11 Cadogan Gardens

11 Cadogan Gardens

11 Cadogan Gardens, Chelsea

Near the posh shopping area of Sloane Square and occupying a series of Victorian townhouses, this small hotel in Chelsea offers some truly attractive communal areas. And you don’t have to be a guest to use them. There’s a small, clubby bar full of leather chairs and dark, moody lighting for an early-evening drink (or to escape the London drizzle). Our favorite spot, though, is the library. Dreamily quiet, its walls lined with old books and its tables stacked with newspapers, it’s a proper oasis for the freelancer or aspiring novelist—especially with a pot (and then another) of English breakfast tea. For those looking to sleepover, guestrooms are a lesson in English elegance, many with roomy, four-poster beds and picturesque views of the leafy park on the adjacent quiet square.

The Chelsea Townhouse

The Chelsea Townhouse

26 Cadogan Gardens, Chelsea

A lighter, more serene counterpart to the moodier 11 Cadogan Gardens, The Chelsea Townhouse comprises three restored Victorian residences that feel more like an elegant private home than a hotel. The communal spaces are charming and intimate—from a sunlit dining room where a small but delicious breakfast or a leisurely pot of morning tea is served, to cozy corners ideal for curling up with a book or a glass of wine after a day exploring nearby King’s Road. Guestrooms exude understated English elegance, with high ceilings, large bright windows, framed artwork, and views of leafy gardens. Guests also enjoy full access to the amenities at 11 Cadogan Gardens, just around the corner.

Amaya

Amaya

Halkin Arcade, Motcomb St., Belgravia
Mon-Sat: 12:30pm-11:30pm
Sun: 12:45pm-10:30pm

Nestled in the heart of Belgravia on the absurdly charming Motcomb street, Amaya is one of our favorite spots for Indian food. Most of the dishes are grilled and bite-sized, which is the perfect excuse to order an abundance of their tasty sides. Favorite menu items: the grilled fish, the duck, and the grilled aubergine.

Bibendum Oyster Bar

Bibendum Oyster Bar

81 Fulham Rd., Kensington
Mon-Fri: 8am–11pm
Sat: 9am–11pm
Sun: 12pm–10:30pm

The bright, large, and airy room with tiled floors, cast-iron panes on the many windows, and tasteful garden furniture (it's attached to the classic Conran Shop) has some of the best oysters in the city and magnificently simple seafood. There's a more formal eating space upstairs, but for a true European air, the relaxed oyster bar is where it's at.

The Botanist

The Botanist

7 Sloane Sq., Belgravia
Mon-Fri: 8am-11:30pm
Sat-Sun: 9am-11:30pm

This restaurant is situated in a great location, right on the square, making it the ideal spot for traditional afternoon tea in a posh Chelsea environment (the menu is refreshingly well-priced despite the environs). The Botanist Breakfast, which is perfect for kicking off a full day of wandering, includes a generous main dish and coffee and rings in at £12.

Casa Cruz

Casa Cruz

123 Clarendon Rd., Notting Hill
Mon-Fri: 6:30-11:30pm
Sat: 11am–3:30pm, 6:30–11:30pm
Sun: 11am–3:30pm

This is Argentinian restaurateur Juan Santa Cruz's very first venture in London, a restaurant with a seriously clubby feel serving up European dishes with a slightly Argentinian bent—i.e., protein-heavy dishes, like beef carpaccio and a perfect, blackened chicken. With dark, velvet-clad walls, a stunning copper bar as a central fixture in the middle of the dining room, and decidedly dim lighting, this eatery has serious sex appeal and is a perfect venue to rent as a whole for a party. The upstairs, which includes a secluded and leafy terrace (for London's good weather), is also available for rent.

The Churchill Arms

The Churchill Arms

119 Kensington Church St., Kensington
Mon-Wed: 11am-11pm
Thurs-Sat: 11am-12am
Sun: 12pm-10:30pm

Not only is the Thai food delicious here but it's served at awesome prices—all amid myriad green, overgrown hanging plants in the back dining room. The bar area in front is traditional English style and gets crowded.

Dinner by Heston Blumenthal

Dinner by Heston Blumenthal

Mandarin Oriental Hyde Park, Knightsbridge

Well, the actual dinner you'll eat will be created by Ashley Palmer-Watts, the executive head chef of the Fat Duck group, who worked with Blumenthal to create the exquisite modern British fare here. Being that this place is inside the Mandarin Oriental, it attracts a high-profile clientele—both hotel guests and locals—who like to linger in the warm, handsome room.

Ffiona's

Ffiona's

51 Kensington Church St., Kensington
Tues-Fri: 6:30pm-11pm
Tues-Fri: 10am-11pm
Sat: 10am-11pm
Sun: 10am-10pm

Ffiona's serves traditional, rustic staples, like steak and kidney pie and an amazing sticky toffee pudding, but the raison d'être is Ffiona herself, the ever-present owner who makes every customer feel like a personal guest in her small, wooden, candlelit restaurant. Ffiona has recently added an excellent brunch every Friday, Saturday, and Sunday with everything from the a English breakfast to fluffy pancakes (and a free cocktail on Saturday). Her traditional Sunday roast is not to be missed.

Granger & Co.

Granger & Co.

175 Westbourne Grove, Notting Hill
Mon-Sat: 7am-11pm
Sun: 8am-10:30pm

Known for his relaxed approach to cooking, Bill Granger has fronted major culinary hits in Australia and Asia. This bright, airy, and generally packed place on Westbourne Grove is his first London restaurant, and like its predecessors, it offers casual all-day dining with a comfort-food slant (awesome mash) and a fantastic weekend brunch. Look for simple dishes, like the signature ricotta hotcakes or the full Aussie breakfast. The no-reservation policy means you'll probably have to wait, but it's totally worth it. For the North Londoners reading, there's a second location in King's Cross, plus two more in Clerkenwell and Chelsea.

The Grenadier

The Grenadier

18 Wilton Row, Belgravia

If you’re visiting London, it’s sort of a requirement to visit a pub, and the Grenadier is our long-time favorite. It’s tucked away in a cobblestone mews and features a cozy fireplace for rainy days. Once you’ve settled in, take the time to sample the fantastic beer menu and indulge in some classic pub food.

La Poule au Pot

La Poule au Pot

231 Ebury St., Belgravia

This idyllic little French restaurant in Chelsea is well documented as one of the most romantic restaurants in London. The décor is French countryside without being cheesy, complete with candlelit nooks, dried flowers, and cluttered wall decorations. The classic French fare (ratatouille, coq au vin) lives up to the ambience. The chocolate mousse is not to be missed.

Made in Italy

Made in Italy

249 King’s Rd., Chelsea

This noisy, crowded spot in Chelsea makes fresh pizza in wood-burning ovens. The crust has that Neopolitan just-chewy-enough consistency that makes it impossible to put down, even after you're a few slices in.

Mazi

Mazi

14 Hillgate St., Notting Hill
Mon-Thurs: 6:30pm-10:30pm
Fri-Sun: 12pm-11pm

Mazi is pushing the boundaries of Greek food (think feta tempura) with a slight French influence (the husband-and-wife owners are French and Greek, respectively). Dips in jars and innovative signature large plates are served with Greek wines and ouzo in a clean, contemporary space in Notting Hill.

Ottolenghi

Ottolenghi

63 Ledbury Rd., Notting Hill
Mon-Fri: 8am-10:30pm
Sat: 9am-7pm

Mediterranean-inspired Ottolenghi sort of defies categorization: The four locations differ slightly in their offerings, but they all feature some level of sit-down dining, a deli with premade takeout, and excellent catering. Don't be surprised to find a line no matter what time you arrive but know that it's worth the wait for the near-perfect pastries, quiches, and salads. If you don't have time to cook before a dinner party, it's an excellent choice for a meal that you can pick up and bring home.

The Phene

The Phene

9 Phene St., Chelsea
Mon-Fri: 12pm-11pm
Sat:10am – 11pm
Sun: 10am – 10pm

During winter, the garden transforms into a posh winter wonderland, complete with fake snow, fluffy blankets, and real fireplaces. There's nice greenery in warmer months, too. Inside, you'll find a dining area, a bar decorated with leather and books, a lounge, and even a deli counter.

Six Portland Road

Six Portland Road

6 Portland Rd., Notting Hill
Tues-Sat: 12pm-10pm
Sun: 12pm-3pm

Located on a quiet street in upscale Holland Park, this new British bistro has all the makings of a classic. There's no trendy furniture or lighting, there are no small plates—in fact, there are no gimmicks whatsoever, just great food, service, and an extensive wine list. The seasonal menu is British with some Mediterranean inflection here and there, and the meat, from lamb sweetbreads to boudin blanc, makes for phenomenal comfort food. Even if you're not a Holland Park resident, you'll feel, at least for a few hours, like this is your old neighborhood joint.

Taqueria

Taqueria

141-145 Westbourne Grove, Notting Hill
Mon-Thurs: 12pm-11pm
Fri-Sat: 12pm-11:30pm
Sun: 12pm-10:30pm

Mexican friends living abroad have proudly declared Taqueria the best Mexican restaurant in London. This bustling Notting Hill establishment offers excellent comida corrida, which isn't easy to find in England. The tacos and antojitos are fresh and authentic, and you can even buy the salsas, spices, and tortillas to take home for your own taco night. Dropping in is easy; though it’s always full, the tables turn over quickly.

The Thomas Cubitt

The Thomas Cubitt

44 Elizabeth St., Belgravia
Mon-Sat: 12pm-11pm
Sun: 12pm - 10:30pm

This elegant gastropub has open fireplaces for a cozy effect in winter and floor-to-ceiling windows that open out onto Elizabeth Street in warmer months. The comprehensive bar menu (which ranges from rock oysters to a steak and Guinness pie) should leave you wanting for nothing, but in case you are, a more formal (and pricey) dining room menu is served on the first floor.

Yashin Sushi

Yashin Sushi

1A Argyll Rd., Kensington

This spot offers small plates and inventive nigiri that's served sans soy sauce to keep the spotlight on the beautiful, natural flavors. The dishes at Yashin are more gourmet than traditional, so imagine offerings like miso cappuccino and truffle infusions in addition to a few hot, tapas-style picks. Come here for excellent food in an unpretentious setting. Case in point: the £30 omakase option.

Zuma

Zuma

5 Raphael St., Knightsbridge
Mon-Sat: 12pm-11pm
Sun: 12pm-10:30pm

A few years ago, it felt as if nobody could stop talking about Zuma. Sometimes too much hype can turn you off of a restaurant, but that's not the case here. More than ten years after its opening, this favorite still serves one of the best meals in London. The nouvelle Japanese cuisine remains creative and unexpected, and the sushi chef, Endo, is still dishing up our favorite sushi outside of Japan. The vibe here can be a little bit loud and clubby, but it doesn't matter—we would literally sit outside in the rain to eat this food.

Afternoon Tea at The Lanesborough

Afternoon Tea at The Lanesborough

Hyde Park Corner, Belgravia
Mon-Thurs: 2:30pm-5:30pm
Fri-Sat: 12:30pm-4:30pm

The tea sommelier at The Lanesborough is there to guide you through your experience and selection of teas, many of which have been purchased at auctions. Traditional tea, served with all the beloved trimmings including freshly baked scones, thick clotted cream, and homemade preserves, is taken in the hotel's opulent Céleste restaurant or The Withdrawing Room.

Aux Merveilleux de Fred

Aux Merveilleux de Fred

88 Old Brompton Rd., Kensington
Tues-Sat: 8am-7:30pm
Sun: 8am-6:30pm

Aux Merveilleux de Fred specializes in delicious concoctions of delightfully light, soft cream and crystallized meringue. These cakes come in six different flavors—all amazing—but the Merveilleux and the Incroyable are probably our favorites. The brioche is also noteworthy.

Berkeley Blue Bar

Berkeley Blue Bar

The Berkeley Hotel, Wilton Pl., Knightsbridge
Mon-Sat: 9am-1am
Sun: 4pm-11pm

The David Collins–designed space is true to its name, with blue hues and contemporary furnishings throughout. The cocktails are as good as you would expect from the Berkeley, complete with a liquid amuse-bouche. Overall, a wonderful hotel bar.

Daylesford

Daylesford

208-212 Westbourne Grove, Notting Hill
Mon: 8am–7pm
Tues-Sat: 8am–9:30pm
Sun: 10am–4pm

With four London locations in addition to their Gloucestershire farm, Daylesford Organic's farmshops—they're also home to small cafés perfect to work or read from—are an amazing place to get a very literal taste of the English countryside. You can pop in to buy the local, organic, and humanely raised groceries, or stick around to try their straightforward (but stellar) menu. Their Gloucestershire farm, home to the largest and most elaborate of their farmshops, is well worth the trip if you have the time (you can also spend the night).

Farm Girl Café

Farm Girl Café

59a Portobello Rd., Notting Hill
Mon-Fri: 8:30am-4:30pm
Sat: 9am-5pm
Sun: 9am-4pm

This is one of those incredibly versatile cafés that there aren't enough of: The Wi-Fi flows freely; the space is gorgeous, decked out in sea-green tiles and elegant line drawings; and there are matcha lattes (with every kind of milk, from almond to coconut and beyond) on tap. And then there's the actual food, which ticks every box: There are açai bowls and a fantastic vegan BLT for lunch, plus the fluffiest pancakes or the hard-core rump steak sandwich with harissa for the indulgent. Farm Girl is an all-rounder.

The Good Life Eatery

The Good Life Eatery

59 Sloane Ave., Chelsea
Mon-Fri: 7:30am-8pm
Sat: 8am-7pm
Sun: 9am-6pm

Green juices, superfood salads, acai bowls, and the like are the health-infused, light, protein-packed goodies offered at this all-day café. The concept is further improved by the fact that if you go to the café (and manage to snag a spot), it's Wi-Fi-free and meant for "real" conversation or reading, though if you'd rather take away, you can also have it delivered. This is the original—thanks to huge lines, a second location has opened in Belgravia—but with better-quality food in such high demand, it's bound to keep growing.

Harrods’ Food Halls

Harrods’ Food Halls

87-135 Brompton Rd., Knightsbridge
Mon-Sat: 10am-9pm
Sun: 11:30am-6pm

Harrods’ food halls are a gourmand's dream. Unbelievably fresh produce, the best fishmonger in London, and almost any obscure ingredient can be found in this maze of delights (with a price tag to match). Alongside all of the gorgeous meats, nuts, breads, prepared foods, and anything else you could imagine are all of the food stalls where you can stop for anything from the finest Belgian chocolate to a NYC deli-style sandwich. Heaven.

The Hummingbird Bakery

The Hummingbird Bakery

133 Portobello Rd., Notting Hill
Mon-Fri: 10am-6pm
Sat: 9am-6:30pm
Sun: 10:30am-5:30pm

The Hummingbird Bakery landed in Notting Hill in early 2004 to become the home of quality American baking in London. Today it has five branches across the city—in Soho, South Kensington, Spitalfield, and Islington in addition to the original in Notting Hill—and is famed the world over for its delicious cupcakes and other sweet treats and desserts.

Maggie's

Maggie's

329 Fulham Rd., Chelsea
Wed: 11pm-2:30am
Thurs: 10:30am-2:30am
Fri-Sat: 10:30am-3:30am

Complete with the Iron Lady's speeches sounding from the bathroom speakers, this tongue-in-cheek club pays homage to the ’80s. Rad graffiti-style murals (including one of Super Mario), Rubix Cube–inspired tables, and a smattering of Thatcher portraits lend it kitschy appeal. It's a great destination for a fun—albeit expensive—night out in Chelsea.

Partridges

Partridges

17-19 Gloucester Rd., Kensington

Partridges stocks food from around the globe you can't find anywhere else in London, including a large American section. The original is on Sloane Square.

Pimlico Road Farmers' Market

Pimlico Road Farmers' Market

Pimlico Rd., Belgravia

This small, beautiful, leafy square in the heart of Belgravia transforms into a great farmers' market on Saturdays, selling everything from fresh seafood from the East Anglian coast to amazing homemade cheeses and fruits from the acclaimed Chegworth Valley. It's really an intimate and special food-shopping experience.

Rococo

Rococo

321 King's Rd., Chelsea
Mon-Sat: 10am-6:30pm
Sun: 12pm-5pm

We love this thoughtfully packed confectionery for its old-fashioned blue-and-white packaging and sweetly illustrated chocolate boxes. We're hooked on the rose and violet chocolates, but you can personalize an assortment to suit your tastes. Meanwhile, the molded chocolates are beautiful—i.e., they're great souvenirs to take back home.

Tomtom Coffee

Tomtom Coffee

114 Ebury St., Belgravia
Mon-Tues: 8am-6pm
Wed-Fri: 8am-9pm
Sat: 9am-9pm
Sun: 9am-6pm

A large communal table, with an almost equally large bowl of fresh communal pastries, dominates the petite café that serves breakfast and brunch favorites, sandwiches, and all-day nibbles. The coffee is king here, including unique house espresso blends, ever-changing filter options, and impossibly frothy cappuccinos. Additional outdoor seating on Ebury Street makes for prime SW1 people-watching in warmer weather.

Books for Cooks

Books for Cooks

4 Blenheim Crescent, Notting Hill

A London foodie hub, this store is crammed with cookbooks, food writing, books on nutrition, fiction, and more. New releases and classic tomes are mixed together by this store's knowledgeable staff. The shop has its own test kitchen, where you can sample many of the recipes the Books for Cooks staff is excited to try. Don't miss the themed workshop meals in the demonstration kitchen upstairs, where you'll learn how to make global cuisines from a group of experts in different foodie fields.

Couverture and the Garbstore

Couverture and the Garbstore

188 Kensington Park Rd., Notting Hill

Run by husband-and-wife team Ian Paley and Emily Dyson, this multilevel space is stocked with independent designers from all over the globe. While the women's section is home to plenty of international names that are hard to find elsewhere (along with a strong NYC contingent like Rachel Comey and Steven Alan), it's the meticulously edited kids’ selection—Morley tees, Oeuf toys—that's earned the shop praise from locals and visitors alike.

De Gournay

De Gournay

112 Old Church St., Chelsea
Mon-Fri: 9am-6pm
Sat: 11am-6pm

There's a good chance you would find De Gournay without a heads up from us, if only because it's nearly impossible to walk by its windows without getting drawn into the elegant showroom. It offers fabrics, furniture, plates, and custom design services, but De Gournay's true specialty is luxury hand-painted wallpapers in Chinoiserie patterns. Owner Claud Cecil Gurney seeks out painters who have been in the business for generations, and the wallpapers are indisputably the best in this increasingly rare trade.

Design Centre Chelsea Harbour

Design Centre Chelsea Harbour

Lots Rd., Chelsea

With ninety showrooms of some of the biggest names in design, this is not for the faint-hearted, so think about enlisting the personal shopping service, which makes the massive space and selection a bit easier to take on. Don't miss Cole & Son, Edelman Leather, Tai Ping, The Nanz Company, and Stark Carpet and Fabric, to name a very few.

Divertimenti

Divertimenti

227-229 Brompton Rd., Knightsbridge
Mon-Tue, Thu-Fri: 9:30am-6pm
Wed: 9:30am-7pm
Sat: 10am-6pm
Sun: 12am-5:30pm

From copper pots to the best selection of electric kettles (an English staple), you'll find pretty much every essential for outfitting a kitchen here. It's the big stuff, and the small stuff, including a variety of French presses, the best ovens, and great salt and pepper shakers.

egg

egg

36 Kinnerton St., Belgravia

Hidden in a mews house on a noncommercial street, Egg is a total gem of a store, selling simply cut yet luxurious pieces that make for great casualwear. It's hard to find any fault with its clean, airy aesthetic.

George Smith

George Smith

587-589 King's Rd., Chelsea

From chairs to ottomans, couches to chaise lounges, everything here is upholstered, and handcrafted in the store's own workshops. A majority of the designs (many of which are George Smith's originals) are centuries old and very traditional, but when paired with the right fabrics, they can add a bit of classic elegance to a contemporary interior.

Harper & Tom's

Harper & Tom's

73 Clarendon Rd., Notting Hill
Mon-Sat: 8am-7pm
Sun: 10am-5pm

This iconic floristry business is thirty years old—and still going strong. Lush, colorful, and seasonal bunches—inspired by the English countryside—are what's on offer at this legendary spot, which is why they've been endlessly replicated across the city. Harper & Tom's offers flower delivery subscriptions—they will come and arrange all the vases in your house—along with gardening contracts in a similar, countrified vein.

Harrods

Harrods

87-135 Brompton Rd., Knightsbridge
Mon-Sat: 10am-9pm
Sun: 11:30am-6pm

Sure, it's the city's most legendary, over-the-top shopping destination and it stocks all the upscale brands you'd expect (the markdowns at sale time are ridiculously good), but it's the food hall and ice cream shop that keep us coming back, particularly because littles go wild for the tastes-better-than it sounds spaghetti ice cream. The variety, presentation, and quality really are unsurpassed, though the price tags mean that it's only an occasional indulgence. It’s also just a beautiful and majestic space.

Harvey Nichols

Harvey Nichols

109-125 Knightsbridge, Knightsbridge
Mon-Sat: 10am-8pm
Sun: 11:30am-6pm

Shopping the Harvey Nichols flagship is one of life's great pleasures as it's often quiet and crowdless. Beyond having the most well-curated selection of contemporary lines in London and a shoe department that is never disappointing, the seasonal sales are legendary. As if that weren't enough to make you want to move in forever, there are also salons, spas, and the Fifth Floor—a sort of high-end cafeteria with great food and cocktails.

John Sandoe

John Sandoe

10 Blacklands Terrace, Chelsea
Mon-Sat: 9:30am-6:30pm
Sun: 11am-5pm

Here, you'll find around 25,000 books piled on every imaginable surface, from tabletops to the staircase. The shop has a literary slant but stocks all sorts of titles, from architecture tomes to cookbooks to thrillers.

London Design Museum Shop

London Design Museum Shop

224-238 Kensington High St., Kensington
Mon-Wed, Fri-Sun: 10am-6pm
Thurs: 10am-7pm

This shop provides a tiny sneak preview into architect John Pawson's vision for the museum. Colorful design objects, gadgets, toys, and gizmos are carefully arranged on a Vitsoe shelving system on dark grey walls, creating a beautiful and contrasting display. It's a great selection of small, affordable gifts and more high-concept pieces for the real design lover like John Pawson designed ceramic bowls, a Barber & Osgerby teapot, Artek's Alvar Aalto stools and the like.

Luke Irwin

Luke Irwin

54 Pimlico Rd., Pimlico
Mon-Fri: 9:30am-6pm
Sat: 10am-5pm

Hand-knotted silk rugs are Luke Irwin's specialty: His work is incredibly luxurious, soft to the touch, and eye-catching. No two carpets are the same, as all his work is made in conversation with the client.

The Organic Pharmacy

The Organic Pharmacy

169 Kensington High St., Kensington
Mon-Sat: 9:30am-6:30pm
Sun: 12pm-6pm

The Organic Pharmacy specializes in herbal and homeopathic treatments and supplements and is a place where you can get a custom mix to suit your specific needs. You'll also find a great range of beauty and skin-care products that you can also buy Organic Pharmacy products at goop.

Orlebar Brown

Orlebar Brown

206 Westbourne Grove, Notting Hill
Mon-Sat: 10am-6pm
Sun: 12pm-5pm

This Notting Hill shop started out selling traditional tailored swim trunks for men and women, and the brand quickly expanded to include more colorful and extremely well-made basics.

Portobello Road Market

Portobello Road Market

Portobello Rd., Notting Hill
Mon-Wed: 8am-6pm
Thurs: 8am-1pm
Fri-Sat: 8am-7pm

Here, a seemingly endless row of stalls is packed with everything from antiques and china to books, furniture, and vintage clothes; in addition, there's a section where you can buy beautiful fresh produce and delicious prepared food. It gets busy on weekends, but squeezing through the crowds on this adorable old street is an essential London experience.

Rose Uniacke

Rose Uniacke

76-84 Pimlico Rd., Pimlico
Mon-Fri: 9:30am-6pm
Sat: 10am-4pm

Trained as a restorer and gilder, Rose Uniacke's eye for material is unparalleled. So it makes sense that in her store, the eighteenth-, nineteenth-, and twentieth-century antiques are all given plenty of space to show themselves off. Uniacke also offers an interior design service and a bespoke range made with her trademark appreciation for the age and condition of the materials she uses.

Soane

Soane

50-52 Pimlico Rd., Pimlico
Mon-Fri: 9:30am-6pm
Sat: 10am-5pm

Lulu Lytle has outfitted some of London's most upscale restaurants and hangouts, like Cecconi's, the Connaught, and Soho House. Her work, including understated leather upholstery pieces, is beautifully crafted and made in England: It's the perfect blend of elegance and coziness.

Space NK

Space NK

27 Duke of York Sq., Chelsea
Mon-Fri: 9:30am-7:30pm
Sat: 9:30am-7pm
Sun: 12pm-6pm

Nicky Kinnaird's beauty emporium has launched more than one of the best skin-care brands known today. Lines like Tata Harper, Laura Mercier, and Eve Lom were virtually unknown before winning shelf space here. If you're looking for some skin-care advice, Space NK is a good place to mix up your beauty regimen. There are locations throughout the city.

Summerill & Bishop

Summerill & Bishop

100 Portland Rd., Holland Park

Born out of a friendship between June Summerill and the late Bernadette Bishop, their store is one of Holland Park's hidden gems, worth venturing a few minutes out of Notting Hill to visit. With an eye for hand-crafted home goods - June & Bernadette forged relationships with many international ceramicists, textile artists and glassblowers - and merchandise their goods in their own style. The best hand painted tablecloths, in an array of patterns all designed in their in house studio, handblown glassware, plus essential kitchenware round out the offerings. This is a dreamy, beautiful store that is over 25 years strong. They sell internationally through their website.

Taschen

Taschen

12 Duke of York Sq., Belgravia
Mon-Wed, Fri: 10am-6pm
Thurs, Sat: 10am-7pm
Sun: 12pm-6pm

At this Philippe Starck–designed (and gilded) shop, you'll find all Taschen's trademark tomes on art, photography, fashion, architecture, film, erotica, and more. Conveniently placed right across the street from the Saatchi Gallery, this is a shop for the well-heeled art lover. The gallery space downstairs shows off certain titles in more detail.

Wild at Heart

Wild at Heart

222 Westbourne Grove, Notting Hill
Mon - Fri: 8am - 6pm
Sat: 8am - 5pm

Nikki Tibbles' flower emporium is over twenty years strong, making her a household name and her shops—a concession at the entrance of Liberty, a landmarked turqoise street island in Notting Hill, and a formal Chelsea boutique—an institution. You can count on Wild at Heart for their signature graphic bouquets which make perfect gifts no matter what the occasion. Their seasonal jam jar bouquets make a particularly thoughtful gift for the host as they're so easy to throw on the table or mantle for quick dinnertime decor.

Chelsea Physic Garden

Chelsea Physic Garden

66 Royal Hospital Rd., Chelsea

Beyond being a beautiful place to pass an afternoon, this is also London's oldest botanical garden (it dates back to 1673). Don't miss the newest addition, the Garden of Edible and Useful Plants, where you'll find foliage with a variety of uses, from perfume to cosmetics. P.S. Closed Saturdays.

Clifton Nurseries

Clifton Nurseries

5A Clifton Villas, Maida Vale
Mon-Sat: 9am-6pm
Sun: 11am-5pm

This historical garden center—in existence since the nineteenth-century—is where Londoners go to start their urban oases. The variety is as endless as the knowledge of its kind staff. If you're feeling hands-off, there's a design and installation service here to suit your needs both large and small.

Royal Albert Hall

Royal Albert Hall

Kensington Gore, Kensington

Since its opening by Queen Victoria in 1871, Royal Albert Hall has been home to innumerable concerts and performances. In fact, it hosts about 350 events per year, including classical concerts (it has been home to the annual summer Proms since 1941), rock and pop, ballet, opera, awards ceremonies, and more. Every act from Led Zeppelin to Les Misérables, Cirque du Soleil, and Adele has graced the magnificent building, which remains one of London's most distinct and treasured landmarks.

Saatchi Gallery

Saatchi Gallery

Duke of York's HQ, King's Rd., Chelsea

Charles Saatchi's gallery is famous for championing artists before the rest of the art world catches on. Legendary for his early support of Damien Hirst and the rest of the YBAs (that's Young British Artists, for the uninitiated), Saatchi's roster is still one of the most forward-thinking in contemporary art. The excellent on-site Gallery Mess Cafe and its daily afternoon tea service (there's a boozy version that involves a jug of Pimm's and an option for kids, too) deserve mention.

Science Museum

Science Museum

Exhibition Rd., Kensington

Here, both adults and kiddos can explore virtually every scientific topic of the modern world, including space, agriculture, energy, time, medicine, psychology, and even identity. There's a 3D Imax theater, an Apollo 4-D Cinema, galleries, hands-on displays, flight simulators, and much more. While it's easy to pretend it's just for the kids, you'll be shocked by how much you'll learn yourself.

Serpentine Galleries

Serpentine Galleries

Kensington Gardens, Kensington

The Serpentine Galleries are a must-see for contemporary art lovers. Located in a former teahouse, the original Serpentine Gallery continues to champion cutting-edge modern art, and if you walk across Serpentine Lake, the collection extends to the new Sackler Gallery, which was designed by Pritzker Prize–winning architect Zaha Hadid. Take the time to explore the grounds, including the Gallery’s Pavilion, which provides a site for architectural experimentation with temporary structures that is always worth checking out.

Tate Britain

Tate Britain

Westminster

After the 2013 restoration of the grand Victorian building and the chronological rehanging of the permanent collection, it's all the more paramount you make the trip to this classic art institution. You'll find all the British masters here.

Victoria & Albert Museum

Victoria & Albert Museum

Cromwell Rd., Knightsbridge
Thurs-Wed: 10am-5:45pm
Fri: 10am-10pm

The considerable permanent collection at the V&A has been scrupulously curated over the course of almost 200 years—and spans thousands—to fit the museum's design and fashion slant. The visiting exhibit program is just as exciting (like the Alexander McQueen Savage Beauty exhibit). With its Victorian flourishes, the actual space that contains the 140-plus galleries is one giant piece of art in and of itself.

Anastasia Achilleos at The Lanesborough Club & Spa

Anastasia Achilleos at The Lanesborough Club & Spa

2 Lanesborough Pl., Knightsbridge

Unlike many aestheticians who rely solely on traditional lotions and potions to treat skin maladies, Anastasia Achilleos targets the facial structures, including the lymph nodes, fascia, and muscles. She offers a huge range of therapies, including deep cleansing, steam, extraction, and bespoke massages to lift, depuff, soften dark circles and hyperpigmentation, and reduce congestion in sinuses. Her sessions are relaxing, and she makes sure to teach her clients how to best manage their skin at home.

Bodyism

Bodyism

222-224 Westbourne Grove, Notting Hill
Mon-Thurs: 7am-8pm
Fri-Sun: 8am-6pm

The positive affirmations emblazoned on the windows catch your eye first. Then the fluttering pieces of paper taped to the doorframe with words like “gratitude,” “love,” and “forgiveness” (pull off what you need—the equivalent of a wellness fortune cookie, without the cookie) lure you in. Through the Aussie-style café (an amazing spot for a turmeric latte or to plow through emails), down the stairs is Bodyism, a wellness-mecca-meets-private-members’-club. Unlike other private gyms, there isn’t a treadmill in sight; instead, Bodyism is focused on personal training and classes, teaching clients to be kind to themselves with a more low-impact routine than the often punishing cardio regimes found elsewhere. The ballet, yoga, Pilates, and boxing are taught—for the most part—by former athletes and everyone here remembers your name.

The Bulgari Spa

The Bulgari Spa

171 Knightsbridge, Knightsbridge

While it's no surprise that one of London's swankiest hotels would have a bejeweled spa and gym to match, it's the treatments on offer that really make the Bulgari stand out. Cupping, Chinese Tui-Na, the Bowen Technique, osteopathy, and even emotional healing with a self-proclaimed "Modern Day Wizard" (price tag to match) are on offer here. In addition, the spa's Trend Room is home to the hottest pop-up wellness concepts and changes every few months.

Cloud Twelve Wellness, Spa and Kid's Club

Cloud Twelve Wellness, Spa and Kid's Club

2-5 Colville Mews, Notting Hill
Mon-Sat: 9am-8pm
Sun: 9am-6pm

This place is incredible for parents. The idea is that of a members' club, but for families. The kids take over the ground floor (with supervised activities, soft play, and a plant-based café to feed them), while the grown-ups have their own spa-restaurant-tearoom oasis upstairs. The top floor is the treatment sanctuary with acupuncture, colonics, a nutritionist, and cryotherapy chambers at the ready. Refreshingly, membership is completely nonexclusive. Anyone can join (for a yearly fee), and having children is not a prerequisite.

Dr. Dray

Dr. Dray

20 Canning Pl., Kensington

Dr. Dray is a serious name around town when it comes to cosmetic dermatology. He invented mesolift, an aesthetic treatment that involves injecting a custom hyaluronic-acid-based vitamin-and-mineral cocktail into the skin for an intense dose of hydration from the inside out. Don't let the idea of needles scare you; you'll start with a consultation, the injections aren't deep, and Dr. Dray has been at this for close to three decades. The procedure takes fewer than twenty minutes, and the results—supple, more youthful skin—are essentially immediate. There's a host of other skin-care services, plus treatments for your hair and hands, and it's all done in a beautiful new clinic in Kensington.

EF MEDISPA

EF MEDISPA

29 Kensington Church St., Kensington
Mon: 9am-7pm
Tue-Thu: 9am-8pm
Fri: 9am -7pm
Sat-Sun: 10am-6pm

Esther Fieldgrass has a few clinics around London in neighborhoods including Chelsea, Kensington, and St. John’s Wood. The clinics specialize in invasive and noninvasive aesthetic procedures, and the services and beautiful offices make them a favorite of ours for peels, laser procedures, and microneedling, as well as more-intense treatments.

Emma Cannon

Emma Cannon

Cliveden Pl., Chelsea
Mon-Fri: 8am-7:30pm
Sat: 8am-1pm

Fertility expert Emma Cannon specializes in helping soon-to-be and new mothers at her offices in Chelsea and the West End. A registered acupuncturist and an expert in women’s health, her techniques sit between Eastern and Western healing traditions. The Fertility Rooms are her center of gravity, where she provides nutritional advice, acupuncture, and full-body diagnostics to support couples trying to get pregnant or women recovering from postpartum depression. She also runs an IVF support clinic.

Estelle Bingham

Estelle Bingham

104 Draycott Ave., Chelsea

There’s only one word for Estelle Bingham’s practice: transformative. Or maybe two: utterly transformative. Her particular combination of crystal healing and guided meditation melts away the anxieties of modern life. She’s done this for twenty years, and if you choose to surrender and commit some time to exploring her methods of holistic healing, the results can be remarkable. You can book sessions either at Bamford’s sparkling new well-being haven in Brompton Cross or privately.

Eve Kalinik

Eve Kalinik

Portobello Rd., Notting Hill

Having worked in fashion PR, Eve Kalinik understands the crazy pace at which some of her clients live and how they might not have the time to make their own meals, let alone eat at regular hours. This is probably what makes her one of the most in-demand nutritional therapists of the moment. Kalinik focuses on teaching her clients new eating habits that they can actually stick to and introducing foods that are within their reach. Plus, she's into the nitty-gritty, looking into hormone imbalances, food intolerances, and digestive issues when needed to get to the root of her patients' issues.

FACEGYM

FACEGYM

57 Ledbury Rd., Notting Hill
Mon-Sat: 10am-7pm
Sun: 12pm-6pm

Former Spa Junkie columnist at the Financial Times Inge Theron is the founder of this enterprise. Which makes sense, as only someone who has experienced hundreds of spas, treatments, and Eastern and Western wellness philosophies could have come up with something so smart. FaceGym is not a facial; it’s a workout for the muscles, fascia, and lymph glands that make up your face. And it’s completely noninvasive. A therapist will knead, press, and gently slap your face for thirty minutes, and the result is kind of incredible. Your cheekbones look lifted, your eyes are less puffy, and the rush of blood to the face gives your complexion a healthy glow. The shorter appointment times and convenient locations mean you can squeeze this facial workout into a lunch break.

Josh Wood

Josh Wood

6 Lansdowne Mews, Holland Park

Josh Wood is definitely one of the best salons in London. On any given day, you'll run into London's editors, celebrities, PR ladies, and people in the know. They all flock here because the haircuts are amazing and the stylists, who are cool and friendly, work with the biggest names out there. You are guaranteed to be pleased with your cut or color.

Katie Light

Katie Light

Trained in both the ancient art of Reiki and the modern science of neurolinguistic programming, Light combined the two to create her own approach, aptly named the Light Technique. Light generally sees patients for a course of four to six appointments and combines talk therapy with Reiki, the idea being that the Reiki relieves pain and helps you relax, while the NLP helps to change our own deeply held habits and beliefs—that's when the real breakthroughs happen. Each session is tailored to the client and Light regularly helps people with everything from stress and anxiety to weight gain, hormonal imbalance, grief, and fatigue. Her massages in and of themselves are a treat.

KJW Osteopathy

KJW Osteopathy

8-9 Lambton Pl., Notting Hill

When it comes to bodily aches and pains, there's often more to it than meets the eye, which is exactly what osteopath Kristian Wood addresses. He's well versed in fixing injuries, but his healing practice takes his appointments much further than that. Part of a session with Wood might involve physical touch to release a trapped muscle or nerve, and the rest is a mix of energy healing and therapy, so that aches caused by emotional stresses and blockages can be dislodged for good.

KX

KX

151 Draycott Ave., Chelsea
Mon-Fri: 6:30am-10:30pm
Sat: 8am-10:30pm
Sun: 8am-8pm

While the gym and restaurant are open to members only, the spa at Chelsea's KX is open to the (well-heeled) public who might visit for a wax or face sculpting. We would recommend heading there for a functional medicine consultation with Dr. Georges Mouton. If colonics are your thing, see Michelle Laud. The easy-to-use app makes it easy to book on the fly, too.

Linda Meredith Salon

Linda Meredith Salon

176 Walton St., Knightsbridge
Mon-Fri: 9am-8pm
Sat: 9am-6pm

OG skin whisperer Linda Meredith has worked on everyone from Farrah Fawcett to Kate Middleton, and she's one of the facialists local goop friends swear by. An appointment at her Knightsbridge salon is definitely worth the splurge. Her team identifies, treats, and eliminates skin conditions with restorative algae-oxygen therapy, plumping collagen treatments, and more.

The Light Salon

The Light Salon

Harvey Nichols, Ground Floor, Knightsbridge
Mon-Sat: 10am–8pm
Sun: 11.30am–6pm

Most treatments consist of a combination of yellow and near-infrared light (longer wavelengths that penetrate skin more deeply and are shown to help stimulate healing and ease pain), but for clients with congestion, courses of bacteria-eliminating blue light are most effective. It's worth making a habit—results are said to be cumulative—and it doesn't hurt that the salon is located inside Harvey Nichols.

The Life Centre

The Life Centre

15 Edge St., Notting Hill
Mon–Fri: 7:15am–9:30pm
Sat: 8:30am–6pm
Sun: 9am–7:30pm

A haven for serious and amateur yogis alike—just check into its packed Islington Saturday morning Jivamukti classes for a taste—both Life Centre locations are also hubs for some of London's best alternative therapies, including cranio-sacral therapy, lymphatic drainage, reflexology, Reiki, and more. While the therapy rooms are not what you'd get at a glitzy hotel spa, the therapists are incredible healers. The original location in Islington has also recently opened up a yoga therapy clinic, where personalized yoga sessions treat a suite of maladies, whether they be digestive, endocrine, or emotional.

The Marlene Method

The Marlene Method

8-9 Lambton Pl., Notting Hill

Using a mix of acupuncture, LED light, and even tuning forks (the vibrations have soothing, stress-easing effects), the facials here leave clients with a serious glow, balanced skin, and an even deeper sense of calm. We’re especially in love with the Chi Rejuvenation Facial, fifty minutes of acupressure, gua sha, and jade rolling, all of which energize skin by supposedly stimulating the flow of chi.

Skin Matters

Skin Matters

119B Portland Rd., Holland Park
Mon-Fri: 10am-7pm
Sat: 10am-5:30pm

Joanne Evans’s Skin Matters is down a flight of stairs on pretty, Holland Park street. The treatment beds emit infrared light, the neutral-tone rooms and relaxation area encourage deep calm, and the facials are skin-changing. Evans has been tending faces for over two decades, and her specialty is problematic and eczema-afflicted skin. She has a beautifully light touch and uses incredible active formulas, along with collagen-supporting microneedling.

Suman London

Suman London

Tues-Wed: 10am-7pm
Thurs-Fri: 10am-8pm
Sat: 9:30am-7pm

Suman is the brow guru in London as far as we're concerned. Using traditional threading methods, she has a natural knack for creating flattering shapes that don't appear overdone or unnatural, which is why she's gathered a devoted client list across London. In addition, Suman also does LashLift and lash tint treatments. She mostly operates out of a salon in South Kensington, though she also does home visits.

Triyoga

Triyoga

372 King's Rd., Chelsea
Mon-Fri: 6am-9:15pm
Sat: 8am-8:15pm
Sun: 8am-9pm

We were sad to see Triyoga's beautiful Primrose Hill location go, but we are more than satisfied with its new airy Camden replacement. Beyond the well-known yoga and Pilates classes—by far, some of the best the city has to offer—it's also worth booking infrared sauna sessions, cranio-sacral massage, intuitive readings, and nutritional, EFT, and CBT therapy.

Vanessa Kandiyoti

Vanessa Kandiyoti

vanessa@vanessakandiyoti.com

Vanessa Kandiyoti is a polymath—which alone is reason to be fascinated by her. Born in Belgium, with Turkish origins, the former jewelry designer now resides in West London, where she teaches meditation, compassion, and deep calm. Kandiyoti leads group sessions, but is also available for one-on-ones. Aside from having the most calming voice and soothing manner, Kandiyoti is a fascinating and optimistic person, so whether you’re an experienced meditator or a novice, you’ll leave feeling centered and uplifted.

Yvonne Wake

Yvonne Wake

Though she's probably most famous for her six-week weight-loss program called The B, Wake also provides nutritional advice for people who are recovering from serious illnesses, reteaching them how to eat according to their new needs. The reason her nutritional advice works, and why she's so well thought of by people like Lily Simpson at the Detox Kitchen, is her warm personality and her adaptable programs. She prescribes nutritional plans according to your lifestyle and makes you stick with it under her watch so that it's not just advice but habit-forming change. Wake also doubles as a life coach, and invariably, when you're trying to make big life changes, it often starts with making small food swaps.

Bay Sixty6 Skate Park

Bay Sixty6 Skate Park

65-66 Acklam Rd., Notting Hill

This indoor skate park offers full-day lessons for beginner and advanced skateboarders of all ages, as well as skate camps and after-school clubs. Kids especially love Gary, but all the guys are very knowledgeable, friendly, and welcoming. The skate park itself is an iconic scene of punk life in London.

Bonpoint

Bonpoint

197 Westbourne Grove, Notting Hill

These beautiful boutiques are now peppered across the city and stock impeccably crafted, stylish, yet age-appropriate childrenswear. The clothes are classic with a distinct French feel and a painstaking attention to detail, from the hand-stitching to the organic cotton. Bonpoint also carries shoes, toys, books, and more. It's pretty expensive, but you totally get what you pay for, so whatever you buy for your oldest now will still be in pristine condition for your youngest years later.

The Budokwai

The Budokwai

4 Gilston Rd., South Kensington

Established in London in 1918 by a Japanese immigrant, the Budokwai is still regarded as London's premier martial arts club. Don't let this intimidate the little ones—the juniors classes are particularly great, and in addition to judo, Budokwai offers karate, aikido, and jiujitsu for all levels from beginner to master. Kids are taught carefully, and judo teaches more than just fitness: Patience, discipline and self-defense are among the other qualities gained.

Electric Cinema Kids Club

Electric Cinema Kids Club

191 Portobello Rd., Notting Hill

Originally built in 1910, Electric Cinema is one of the oldest movie theaters in the UK: It's been running on and off since that time, but it caught our attention when it was leased to Soho House as part of its Electric House property. The Saturday night Kids Club shows a great selection of films for little ones, and kids love hanging out in the unusual leather sofa seating.

Gambado

Gambado

7 Station Ct., Chelsea

Ball pools, indoor ride, and go-karts are just a few of the highlights offered at this mega kids center. You can keep a littles entertained here for an entire afternoon, which is precisely why it's such a popular birthday party venue.

Hyde Park

Hyde Park

Hyde Park, W2

Divided by the Serpentine Lake, the impossible-to-miss Hyde Park is central London's most prominent chunk of greenery. It's worth getting lost: You'll find the Diana, Princess of Wales Memorial; an awesome pirate ship playground; the very cool Serpentine Gallery; the lakeside Lido Café; sports facilities; boating; seasonal events; and many wonderful walks and paths to wander. From November to January of each year, the entire place is decked out in holiday decorations for the Hyde Park Winter Wonderland, including an ice-skating rink and a winter festival.

Natural History Museum

Natural History Museum

Cromwell Rd., Kensington

Built in 1881, the Natural History Museum is also a world-renowned research center and boasts as much historical significance as scientific: Specimens collected by Darwin can be still be found in its halls. In addition to permanent galleries (we love the Earth Galleries, designed by Neal Potter) and exciting exhibitions, the museum features a wildlife garden, shows, films, hands-on activities for kids, and more. Especially fun for kids are the Dino Snores sleepovers, where, in Night at the Museum fashion, kids discover what happens when staff and visitors go home. During the holidays, they'll also enjoy the museum's outdoor skating rink (which can be reserved in its entirety for private sessions with an ice marshal). While it's wonderful for families, the museum proves equally interesting for adults, who can enjoy programs like Nature Live and talks with experts in science and natural history. Go right before 10 a.m. and enter on the right-hand side near the science museum to dodge the lines.

Playground at St. Luke’s

Playground at St. Luke’s

31 Britten St., Chelsea

This newly refurbished and serene playground at St. Luke's church is tucked away behind King's Road. There are plenty of swings, picnic tables, jungle gyms, and climbing equipment. The gardens just next door are great, too.

The Purple Dragon Club

The Purple Dragon Club

30 Gatliff Rd., Chelsea

This private members’ club comes at a price, but the variety of activities available to kids and parents is pretty astounding. It’s located right in Chelsea, with views of the Thames; parents can enjoy the gourmet food, stunning modern décor, and the amazing views, while kids have the options of beach club (indoor pool), massive soft play center, music booth, kitchen (with cooking activities), music room, and art lab. Kids will love it, and adults will find the whole experience oddly peaceful for a kids’ activity center.

River Tours

River Tours

Imperial Wharf Marina, The Boulevard, Fulham

See the city from a different angle: Choose from a sightseeing cruise of your chosen stretch of the river (we like Thames Limo, which leaves from Fulham), enjoy tea on the Thames, or simply use the regular boat service as an alternative to the Tube. Single fares range from just under £4 to £13, depending on how far you want to go. For around £15, you can get a River Roamer ticket that entitles you to unlimited travel to all of London's fifteen piers.

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