To Intensify a Feeling and Capture a Memory, Turn to Scent
We asked a psychologist and perfumers share how a single whiff can shape our memories and moods.
Does Dry Brushing Really Work? A Dermatologist's Guide to Exfoliation and Lymphatic Drainage
Dry brushing is one of Gwyneth’s favorite everyday rituals. Here’s why dermatologists say it’s worth the hype—and how to do it.
5 Simple Ways to Turn Your Bathroom Into a Spa Sanctuary
We asked beauty and design experts how to turn a purely functional room into a serene escape—no major renovation required.
Red Light, Creatine, and Other Things I Do Before 9 A.M.
Amy Synnott’s morning routine is part science experiment, part working-mom survival strategy.
Táche Founder Roxana Saidi on the Latte She Goes to Sleep Dreaming About and the One Word Guiding Her Year
The first-generation Iranian-American entrepreneur Roxana Saidi reflects on the coffee ritual that inspired her pistachio milk company, the beauty products she swears by, and why success looks different now with two young children.
The Dermatologist-Approved Guide to Summer Exfoliation
Here's how to achieve smoother, glowier skin from head to toe—without stressing your skin barrier.
How to Use Fragrance to Shift Your Energy, Mood, and Focus
A science-backed guide to creating a scent ritual from wake-up to wind-down.
I Did Panchakarma for 3 Days. Then I Checked My Oura Ring.
A skeptical editor tries a three-day Panchakarma treatment at Martha Soffer’s Surya Spa, with four-hand massage, shirodhara, herbal steam, and some surprising Oura Ring data.
Gwyneth’s “Everything Shower”
“I’ve perfected my version of an 'everything shower.' It’s a little simpler than the ones on TikTok, and it’s also clean,” says Gwyneth. Here, the hair and body essentials she lathers up with for head-to-toe glow.
The Sultry New Body Wash Gwyneth Shares with Brad
Sultry and spicy, goop’s new black pepper and ginger body wash can turn even a quick morning or evening shower into a sensory reset.
Why This Cult-Favorite French Fragrance Smells Different on Everyone
We asked experts to explain the science behind the phenomenon.
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