Brightening Serum

Smooth skin tone, help discourage dark spots, and brighten your complexion.

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goop Beauty 20% Vitamin C + Hyaluronic Acid Glow Serumgoop Beauty 20% Vitamin C + Hyaluronic Acid Glow Serum
goop Beauty20% Vitamin C + Hyaluronic Acid Glow Serum
$125.00/ $112.00 with subscription
This daily glow serum combines two skin-care powerhouses—vitamin C and hyaluronic acid—for skin that looks radiant, moisturized, and healthy.
Gwyneth's Pick
goop Beauty Vita-C Brightening Eye Creamgoop Beauty Vita-C Brightening Eye Cream
goop BeautyVita-C Brightening Eye Cream
$58.00/ $52.00 with subscription
This silky gel-cream delivers depuffing, color-correcting, brightening benefits right away—and firming, smoothing, lifting results down the line.
Gwyneth's Pick
goop Beauty Youth-Boost Peptide Serumgoop Beauty Youth-Boost Peptide Serum
goop BeautyYouth-Boost Peptide Serum
$150.00/ $135.00 with subscription
This powerful, clinically tested all-in-one serum targets key signs of aging.
de MamielFatigue Fix
$150.00
This luminizing serum brightens and uplifts skin with a nourishing blend of high-performance superingredients.
This vitamin- and adaptogen-rich serum helps smooth, hydrate, and tone, giving skin a dewy, renewed radiance.
Bestseller
This airy three-in-one serum brings together mineral SPF 40, encapsulated vitamin C, and niacinamide for a superpowered combination of protection and glow.
Dr. Barbara SturmThe Better B Niacinamide Serum
$160.00
This silky, luxe super serum from skin whisperer Dr. Barbara Sturm is loaded with niacinamide and panthenol (rich in provitamin B5) to nourish skin.
The Organic PharmacyAntioxidant Duo
$190.00
You get full sizes of the brand’s antioxidant gel and nourishing oil serum.
Augustinus BaderThe Serum Nomad
$375.00
This refill canister of multitasking milky serum from the legendary German doctor moisturizes, smooths, and calms skin.
Augustinus BaderThe Serum
$400.00
This multitasking milky serum from the legendary German doctor moisturizes, smooths, and calms skin.
This soothing blue balm from acupuncturist and aromatherapist Annee de Mamiel cocoons skin in nourishing goodness.
Tata HarperSuperkind Bio-Barrier Serum
$146.00
Made specifically for sensitive, dry, or reactive skin, this silky serum delivers powerful but gentle ingredients to brighten, smooth, and firm.
True BotanicalsChebula Active Immunity Serum
$90.00
Designed to firm, plump lines, and even tone, this silky serum keeps skin looking its radiant, supple, youthful best.
BeautycounterCounter+ All Bright C Serum
$90.00
Two forms of vitamin C are combined with turmeric in this ultrahydrating, brightening, skin-smoothing, sunny-looking daily serum.
Dr. Barbara SturmNight Serum
$330.00
Packed with powerful extracts, this new serum is amazing to use overnight while the skin’s natural repair process works, too, leaving you with fresher, brighter, healthier-looking skin in the morning.
An all-in-one serum/primer that leaves skin moisturized and instantly radiant.
Dr. Barbara SturmGlow Drops
$160.00
A nourishing gel serum that leaves skin looking radiant.
Tata HarperRetinoic Nutrient Face Oil
$165.00
FOR BRIGHTENING: See a serious change in the look of your skin with this rich face oil, made with naturally-occurring retinoic acid extracted from rosehips, it’s brilliant for every skin type, from aging to breakout-prone.