9 Beauty Products Our Editors Loved in February

Getting to know the products in the goop beauty shop is a (very fun) part of our job as goop editors. So, we tend to switch up our rotations regularly, slotting in new launches and turning back to longstanding heroes, experimenting to see how things work for us in different seasons, for different needs, in different combinations. Inevitably, some products start to stand out more than others—and each month, we’re excited to share the ones we’re newly obsessed with.
These are the new launches and fresh discoveries we can’t stop reaching for right now.

1Tower 28 Swipe Serum Concealer
The headline here is not an exaggeration: This is, hands down, the best concealer I have ever tried.
Since moving to Santa Monica a little over a year ago—and starting hormone replacement therapy around the same time—I’ve developed the kind of stubborn sun spots on my cheeks that seem to mock every makeup claim ever made. No matter how much foundation or concealer I layered on, the marks always showed through. Not so with this implausibly light yet effective concealer. It goes on like a serum—light, fluid, instantly smoothing—covers every kind of discoloration and stays put for up to 18 hours without creasing, caking, or ending up on the collar of my white ski parka by noon (yes, I tested it on my splotchy chin while skiing recently).
Skin-friendly ingredients like hyaluronic acid and glycerin give it slip and bounce, while calming centella asiatica prevents any irritation. It’s creamy but weightless, and it never clogs pores or settles into fine lines. Under my eyes, where concealer usually looks most obvious, it provides great coverage while being completely invisible. Since I started using it, I’ve stopped wearing foundation entirely. (My shade is EP 5.0—light with neutral tones—and it matches my fair skin perfectly.)
2Counter Cheeky Cream Blush
I’m a big fan of Counter’s Dew Skin Tinted Moisturizer—and honestly, most of what’s come out of the newly reformulated Counter line—so I was curious to see how the new cream blush stacked up. The good news: It’s exactly what you want a cream blush to be. Sheer, light, and effortless, it blends easily and leaves behind a soft wash of color with a dewy finish. The formula includes skin-friendly oils like jojoba and squalene, which help it absorb quickly and give cheeks a fresh, hydrated look rather than a slippery sheen.
My favorite shade is Havana, a petal pink that matches the exact color my cheeks turn after I’ve been hiking in Laurel Canyon on a slightly chilly day. Not rosy in a made-up way, not bronzed, just healthy and fresh.
3Saltyface Tanning Foam
When it comes to beauty products you definitely want to prioritize switching to clean formulations, anything you apply on large swathes of the body and leave on (body cream, self-tanner) tops the list. I long ago made the switch with body lotion (Necessaire’s firming body lotion is my favorite), but have struggled for years to find a clean formulation for a body self-tanner, let alone one that does not make me look like an Oompa Loompa.
So I was thrilled to discover Saltyface’s tanning foam. It dries almost instantly, making it super easy to apply, and the color is completely natural. I also use Saltyface’s tanning water—I mix a few drops in with my goop beauty youth-boost peptide serum. The combined texture goes on really evenly and smoothly and never comes out blotchy. I fight over both formulas with my 17-year-old daughter, who is constantly swiping them from my bathroom.

1Heretic ’Til Death Solid Perfume Compact
When I was a little girl—at that age when collecting things was, well, a thing—I collected perfume bottles. Beautiful cut-crystal flacons, sculptural colored-glass vessels, even an antique one with a silk-covered atomizer pump. I was, at this point, too young to wear perfume, and the bottles remained empty, but I’d often lift out the delicate glass stoppers and pretend to dab some at my wrists. It was a very particular kind of make-believe—it made me feel glamourous and grown-up and very, very feminine, like an old-Hollywood star. (The best-of-all version of this make-believe was when we visited my grandparents and I’d sit at my gran’s vanity and use her silver-backed brush, comb, and mirror set.)
When I slid Heretic’s ’Til Death out of the sleek black box it arrived in, I was transported back to those moments of childhood fantasy. The solid perfume comes in a weighty blackened-silver compact, which just feels chic in your hand. The cover is illustrated with an image of the title character from Maggie Gyllenhaal’s upcoming movie THE BRIDE! (the limited-edition scent is a collaboration with the gothic romance, set in the 1930s). Pop the compact open and you see that the perfume balm is black, which gives it an edgy, slightly subversive feel (appropriate, since the bride in question is Frankenstein’s monster’s). The scent itself is a heady blend of jasmine sambac and rose spiked with cedar and frankincense over orris and musk. In the compact, the powdery and floral notes dominate, but when it dries down on my skin, the woods and musk come through to balance it out. It’s an intriguingly complex scent: romantic but not too sweet, and just edgy enough. I’m utterly addicted.
2True Botanicals Pure Radiance Supreme Eye Cream
I resisted eye cream for a long, long time. I can’t really explain it, but it is one product that has always felt like—for lack of a better word—a drag. It’s not really the extra step of it; I happily go through five to 10 skin-care steps each morning and evening. But eye cream just never made the cut. Instead, I would smooth a little of my regular moisturizer lightly over my lids and call it a day. But lately, this workaround hasn’t actually been working very well. And the delicate skin around my eyes has been looking a little saggier, and crepier, and just generally older and tired-er. So I’ve been forced to consider that maybe, just maybe, eye cream is worth entertaining.
This one from True Botanicals has me wondering why I held out so long. The cream feels lightweight but super nourishing—I dot it around my eyes and smooth it in (it comes with a stainless steel wand you can use for this, but I like to use my finger—still resisting the full eye cream experience on some level, I guess). It’s made with a cocktail of moisturizing ingredients, including polyglutamic acid and nutrient-dense botanical oils. But the headliner, ingredient-wise, is a patented complex of echinacea stem cells and a special form of adenosine that’s designed to penetrate deep into the skin and help support collagen production while also targeting the look of dark circles, puffiness, and wrinkles. I’ve been using the cream for a few weeks and already, to me, my eyes look more awake—brighter, firmer, smoother. I guess I’m an eye cream person now.
3Pietro Simone Regenesis Exo-Serum
My stepsister has done just about every aesthetic treatment known to man. She looks amazing. And she is more than happy to tell you exactly what she thinks is worth it, what’s meh, and what she regrets. So last year, when I decided that maybe I was ready to dip a toe in those waters, she was the one I asked. Which is how I found myself at Aspen Luxe Med Spa for a one-two punch of Morpheus8 and CoolPeel. My stepsister, being a good sister, came with me and got the same. She went first, so I got to see what was coming. Thanks to the numbing cream (I could write a love poem to it), we didn’t feel anything, but I could see how red and inflamed her skin was after the treatments. Until Maddy, our aesthetician, applied an exosome serum. When I tell you that the difference it made in my sister’s skin was instantaneous, I mean that I could actually see her skin getting less red and angry as Maddy was smoothing the serum on. Exosomes!
So I was excited to try Pietro Simone’s Regenesis Exo-Serum. Simone (who happens to be Gwyneth’s facialist) uses exosomes in his in-office microneedling and laser treatments, but he wanted a way for his clients to use the potent ingredients at home. This serum is made with eight different plant-based exosomes, along with vegan biomimetic collagen and elastin, postbiotic peptides, retinol, hyaluronic acid, and a special hydrating complex: It’s a real skin-care power player, designed to help firm, smooth, reduce redness, hydrate, support the skin’s resiliency and renewal processes, and more. I am a big fan of Simone’s skin care, and of course, thanks to Maddy—and to goop’s own Exosome Serum—I’m also a big fan of exosomes. But I'll admit, given the price tag on this particular product, I went in a bit skeptical. After just a few days of using it, though, I saw a pretty shocking difference in my skin—it looked smoother, more even, more radiant, more hydrated, more supple. And the results just continued to build. So I am devastated to report that I’m now completely hooked on a serum that’s decidedly out of my budget. Maybe I’ll buy a lottery ticket tonight.

1Westman Atelier Hydrobalm Tinted Lipstick
I didn’t participate in the “2026 is the new 2016” trend earlier this year, but it did inspire me to look at old (heavily-filtered) Instagram photos, and I couldn’t help but clock how much my approach to beauty has changed over the past 10 years. The most obvious difference: In 2016, I was all about a pigmented, matte red lipstick. In 2026, I rarely ever go for a high-maintenance statement lip, instead relying on tinted lip balms and hydrating glosses.
But it turns out there’s actually a perfect middle ground, and the lip product I really needed in my life this whole time was this new launch from the legendary makeup artist Gucci Westman. As the name suggests, it’s a tinted lipstick—packaged in the same luxurious, heavy, glossy tube as Westman Atelier’s other lipsticks—but in the form of a hydrating balm that delivers a juicy wash of sheer, buildable color. I’ve been wearing Pop, a reddish-coral shade that looks like you’ve just eaten fresh fruit and let it lightly stain your lips, and I already foresee this being my go-to all summer. The best part for me is the refreshing, cooling sensation at the end which reminds me of the Burt’s Bees I wore throughout middle school and high school. It’s nostalgic, in the very best way.
2Bonjout Le Balm
It was no surprise to find this nourishing balm at the top of our list of 2025 beauty bestsellers. Packed with actives (68 to be exact), it’s a multitasker you can use all over—as a serum, moisturizer, skin salve, lip balm, or mask—which makes it sound a bit gimmicky. But then you try it, and suddenly it makes total sense, and you find yourself panicking at the thought you’ll ever run out. (Luckily, as of last month, you can buy refill pods that snap right into the macaron-shaped cream tin.)
When I spoke to French pharmacist and founder Natacha Bonjout about how the cult-favorite product came to be, she explained that she was frustrated by traditional serums that contained mostly water, with vague percentages of actual actives. So she stripped out the water and focused on potency (cost be damned), packing in hardworking ingredients like hyaluronic acid, peptides, and ceramides, plus plant stem cells (blue bird hibiscus and prickly pear, among others). The result is a healing, moisturizing balm that’s lightweight yet deeply nourishing, absorbing into the skin without leaving a greasy residue. Plus, it has a barely-there, sophisticated floral scent thanks to wild rose and other naturally derived ingredients.
I’ve been using the silky, luxurious balm all winter to soothe everything from a Turks and Caicos sunburn to windburn from skiing in Vermont, and I love that it feels like I’m doing something really good for my skin every time I slather it on.
3Fischersund No. 8 Fragrance
What’s really cool about the Icelandic fragrance house Fischersund is that each scent comes with a story and poem that speaks to the inspiration. In the case of No. 8, it's “the feeling of endless days spent outdoors, riding bikes, and exploring nature with all the freedom of childhood, along with the anticipation of the delivery of baked goods our grandmother would bring weekly.” Which means that before I even uncapped the bottle, I was transported from the middle of one of New York City’s biggest blizzards in a decade to a carefree summer in a quaint Icelandic village.
And then there's the scent itself: tart rhubarb and grapefruit with woodsy notes of petitgrain, spruce, birch, and balsam fir. Sure, the individual notes don’t mirror my own childhood memories—I’ve never stolen rhubarb from a neighbor’s garden or felt the arctic wind blowing through my hair in a damp forest—but the combination evokes that same sense of lightness, and possibility. It’s both a mini Icelandic getaway in a bottle and a subtle reminder of the joys of childhood—a pretty remarkable feat for a fragrance.
The sleek glass bottle has an Icelandic landscape embedded at its base and comes wrapped in a special-edition illustrated cotton bandanna—making it perfect for gifting, too.








