We Make the Clothes We Want to Wear

They say it’s the classics, the staples, the perfect finishing touches that are the hardest to find. At goop, we put them front and center.

designer-caliber pieces at direct-to-consumer prices


Iconic pieces Gwyneth Paltrow has worn and loved, tweaked and refined for everyday wear.


Made to last in Italy and the USA’s finest factories.


Collections launched monthly, to be worn in the moment—and kept forever.

“I’m always looking for something super easy to throw on, a layer that has that effortless mix of sporty, feminine, and cool.”


no fast fashion here

G. Label

Multifunctional silhouettes and luxurious wardrobe essentials that stand the test of time—in both quality and aesthetics.

G. Label Core Collection

Our top sellers, the staples we come back to year after year, rethinking, refining, and ultimately relaunching them.

G. Label Jewelry

These are the baseline pieces to build around, to fill in the blanks in your jewelry box and treasure for generations.

There’s more where that came from…