In the Genes:
Back to School Styling Tricks & Tips

Old Navy is already known and loved for their wardrobe basics, but every season they always pull off a handful of insanely cool pieces, too—with price tags that seem way-too-good-to-be-true. Here, we dressed a handful of our favorite moms-from-the-web along with their little ones: After all, when it comes to back-to-school, hard-working denim rules. Below, some pretty adorable outfit ideas for kids that won’t break the piggy bank, and a bit of styling fodder for grown-ups, too. (How rad are those overalls?)

Jessica, Zoe (6) & Jack (8)

Jessica Shyba, of Momma’s Gone City, has four kiddos, a cat, and a now-famous rescued dog, Theo (she famously documented the adorable naps of her son Beau and Theo, which lit up Instagram and became a children’s book). A full-house means she’s always on the hunt for hard-working staples that can be passed down from kid-to-kid. No surprise, but she leans on denim—the ultimate work-horse—a lot, using it as the foundation and then mixing in prints and layers.

Zoe & Jack’s Back-To-School Wardrobe

The goop Questionnaire: Jessica, Zoe & Jack

  • Tips for traveling with kids: I’ve learned to always bring healthy snacks that they haven’t had recently, a favorite toy or stuffed animal, and something new to read or draw on.
  • Lunch-box go-to: My kids love it when I put crackers, cheese, and deli slices in their lunch boxes to make their own “stackers.” Finger foods always seem to get eaten!
  • Show that’s wearing out the DVR: We watch Animal Planet all the time. Entertaining and educational for the whole family.
  • Crowd-pleasing recipe: My wheat and flax blueberry pancakes are a family and guest favorite.
  • Favorite kid-friendly hotel: We splurge on the Four Seasons. If it fits into our budget, the family-family amenities, activities, and incredibly friendly staff are consistently our choice for vacations.
  • Favorite kid-friendly app: The Toca Boca line of apps are so entertaining for my three bigger children. I’ve been known to peek over their shoulders when they play these, too.
  • Favorite kids book: Well, aside from Naptime with Theo and Beau (of course), we love Goodnight Gorilla. Laughs every time.
  • Favorite city hotel (no kids in tow): I try to stay at the Crosby Street Hotel whenever I’m in NYC on business.
  • Favorite vacation hotel (no kids in tow): We stayed at the Gansevoort in Turks and Caicos and it was positively dreamy.
  • Favorite Chinese restaurant: My indulgence of choice is Chinese takeout in NYC. A night at Budakkan is also a treat.
  • Favorite spot for takeout: Burritos in the Mission, San Francisco.
  • Favorite gift to give: I love giving fresh flowers to anyone and everyone.
  • Favorite gift to receive: Probably flowers, too!
  • Favorite kids gift to give: Our favorite book and a pretty, soft knit blanket.
  • Favored toys in rotation: Magnatiles.
  • Topping the kids’ birthday wishlists: Jack will be 9-years-old and would really love his own room, but realistically he’ll likely ask for a new video game. Zoe desperately wants a kitten, Beau would like his own basketball hoop, and for her first birthday, Evvie want a water table for outside.

Sai & London (3)

This adorable mother-daughter duo document their escapades on Scout the City, which incidentally also offers a great look at NYC. London, who was born in Montreal, gravitates toward bright colors and tomboy-inspired shapes. They all play well together, making getting dressed in the morning the ultimate game of mix-and-match.

London’s Back-To-School Wardrobe

The goop Questionnaire: Sai & London

  • Tip for traveling with kids: Use a backseat organizer on planes. Fill it with snacks, crayons, play doh, etc. It’s readily accessible so you don’t have to continuously rummage through your bag.
  • Movie that’s wearing out the DVR: Frozen and Peppa Pig! My DVR can’t take it anymore!
  • Crowd-pleasing recipe: Organic honey-cinnamon popcorn.
  • Favorite kid-friendly hotel: The Plaza Hotel. They have Eloise tea fit for any miniature princess.
  • Favorite kids book: If You Give a Cat a Cupcake.
  • Favorite city hotel (no kids in tow): Barcelona, Hotel Arts.
  • Favorite vacation hotel (no kids in tow): Viceroy Hotel, Anguilla.
  • Favorite Chinese restaurant: LA Caridad.
  • Favorite spot for takeout: Harry’s Italian in Financial District.
  • Favorite kids gift to give: Seedling’s Create Your Own Doll
  • Favored toys in rotation: Barbie, Play doh plus, Shopkins, and Frozen Dolls.
  • London’s birthday wishlist: Barbie doll, Barbie house, Barbie car, and a Snackeez cup.

Joy & Ruby (3)

Joy Cho of Oh Joy! needs little in the way of introduction: Not only does this graphic designer have a wildly successful design blog, but she’s launched a handful of adorable products, too. Her pint-sized mini me, Ruby, shares her love of subtly quirky classic shapes—meanwhile, all-in-one outfits like dresses and jumpsuits wield the power to save the day on exceptionally hectic mornings.

Ruby’s Back-To-School Wardrobe

The goop Questionnaire: Joy & Ruby

  • Lunch-box go-to: Shapes! Cut sandwiches into shapes of any kind, and they instantly taste better!
  • Show that’s wearing out the DVR: Daniel Tiger (I love that it teaches kids how to handle conflicts and everyday emotions).
  • Crowd-pleasing recipe: Grilled salmon with mini finger potatoes. If you can get veggies in alternative colors (like purple fingerling potatoes or yellow carrots), then they get more excited about trying a “funny colored” vegetable.
  • Favorite kid-friendly app: Endless Alphabet.
  • Favorite kids book: Press Here.
  • Three ways you take care of yourself: A massage, a gel manicure, and ice cream after my kids are in bed!
  • Favorite Chinese restaurant: Han Dynasty in Philadelphia.
  • Favorite gift to give: A Maya Brenner initial necklace for a new mama.
  • Favorite gift to receive: Massage gift certificate.
  • Favorite kids gift to give: I make an art kit that includes rolls of plain paper, gel crayons, finger paints, and a ton of other crafty items. You can never start too early!
  • Ruby’s birthday wishlist: A pretend makeup set, new glitter glue, and a mermaid that swims in the water.