9 Essentials for a Sexier Night
A healthy sex life can do wonders for our overall well-being, so our path to consistent, fulfilling orgasms usually…
Built to Last: Beauty, Wellness, Kitchen, and Fashion Stalwarts that Play the Long Game
Our vetting process for gadgets and tools, while thorough, is fairly straightforward: We look for products—effective, hardworking, alluring products—that…
The Vitamin and Supplement Routines of Five goop Staffers
We made our goop Wellness supplement protocols because we knew what we wanted out of a daily vitamin pack:…
Strategies for Preventing and Ignoring Distractions
Anyone with a smartphone is familiar with the feeling of having somehow, as if by accident, lost a precious…
Ask Gerda: Is Soy Good for You or Not?
Dear goop, Soy is high in protein, which I like, but my friends say that eating soy is like…
An Active Breathwork Technique for Restless Minds
Thinking is a part of meditation. But if you’re looking for something to help separate yourself from your mental…
How Do We Prevent the Next Pandemic?
We still don’t know the exact genesis of SARS-CoV-2, the virus that causes COVID-19. What scientists do know is…
Understanding Gut-Based Immunity
Gastroenterologist Emeran Mayer researches the gut microbiome and its interactions with the rest of the body. Mayer explains how…
6 Things That Brought Me Joy This Summer
The queen of vegan TikTok. A minimalist getaway. The Cherry Pie bar. Our food director shares some small moments…
Shopping with a Scientist: Wellness Gifts for Friends
Gerda Endemann, our senior director of science and research, shares her favorite gifts for friends—from the useful to the…
Meet the Eco-Activists Making Environmentalism More Inclusive
In the wake of the protests over the murder of George Floyd, sustainability writer and activist Leah Thomas posted…
Gwyneth’s Latest At-Home Hits
Gwyneth’s Latest At-Home Hits Shelter-in-place started at the beginning of spring, and unbelievably, we’re…
At goop, we believe wellness is deeply individual. One woman’s path to health may call for sobriety; another's may involve a nightly whiskey ritual. Regardless, it’s the holistic picture that matters to us, being careful never to cleave the mind from a conversation about the body, or the body from a conversation about the mind.
Our goal has always been to ask questions—about our sex lives, our spiritual lives, the food we eat, how we work out, what happens when we die—and we know we're not the only curious ones. The answers help us get closer to what "well" means to each of us individually, and we hope they’re helpful to you.
Have a question you want us to ask? Drop us a line at [email protected]