
A Case for Not Always Being Busy
Being uncomfortable with stillness is common, says psychological astrologer Jennifer Freed. Often, people overcompensate with productivity because they don’t…

Loss, Launch, and Ashtanga: One Visual Activist’s 2020 Story
A powerful protest against colonialism in photography, LISTO is an online platform launched by Sara Urbaez to elevate the…

4 COVID-19 Stories Worth Reading Right Now
It’s never been more important to listen to the scientists, researchers, and doctors who are in the trenches of…

6 Multifunctional Wellness Tools That Do More with Less
In our overwhelming age, there’s only so much time and attention to go around. That’s why some of our…

ProLon 2.0 Confessional: How to Make the Fasting-Mimicking Meal Program Go Quickly and Smoothly
ProLon is simple—it’s five days of eating all of your meals and snacks from one box—but that doesn’t mean…

What Does a Diverse and Inclusive Workplace Mean?
Lack of diversity is a common issue in the tech industry, and over the years, many companies have made…

Ask Jean: What Do I Get People This Year?
Dear Jean, I love all things beauty—for myself, of course, and also for giving as presents. I want your…

A Guide to Our 4 Bestselling Vibrators
There are a lot of vibrator options out there. These are the four that goop readers love most, from…

Ask Gerda: Do Cranberries Prevent Urinary Tract Infections?
In July 2020, the FDA announced that labels can say: Cranberry juice may help prevent UTIs. However, it said…

3 Steps to Follow When You’re Obsessing about the Future or Ruminating on the Past
Attention is our greatest asset: It keeps us anchored to what is happening in the here and now, which…

Ask Gerda: How to Support Your Immunity and Sleep?
When thoughts turn to preparing for winter, we turn to our head scientist to answer some of the most…

Shopping with a Scientist: The Most Effective Mood-Boosters
For when you need a pick-me-up: different research-backed, enjoyable, simple, and satisfying ways to support a good mood—from supplements…
At goop, we believe wellness is deeply individual. One woman’s path to health may call for sobriety; another's may involve a nightly whiskey ritual. Regardless, it’s the holistic picture that matters to us, being careful never to cleave the mind from a conversation about the body, or the body from a conversation about the mind.
Our goal has always been to ask questions—about our sex lives, our spiritual lives, the food we eat, how we work out, what happens when we die—and we know we're not the only curious ones. The answers help us get closer to what "well" means to each of us individually, and we hope they’re helpful to you.
Have a question you want us to ask? Drop us a line at [email protected]