Color — Extra White Rose Fluo
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Inspired by your first-ever pair of sneakers (looking at you, functional Velcro straps), this bright-white iteration is easy on, easy off—and easy on the planet, too, thanks to eco-minded materials. Like the plush organic cotton lining. And the sustainably sourced sole made of Amazonian rubber. Purely cute: neon-pink embellishments in their signature V and matching heel detail.
Founded by childhood friends Sébastien Kopp and François-Ghislain Morillion, Veja produces everyday sneakers with strong sustainability cred. The brand sources Amazonian rubber directly from seringueiros (rubber tappers) for its soles, practices radical transparency by publishing everything from material costs to chemical safety test reports, and spends zero dollars on advertising, redirecting those funds to things like higher compensation for laborers. The designs range from classic to retro, all with their signature “V” emblazoned on the side.