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Like our favorite classic Nova sneakers, the high-tops are totally vegan, with 100 percent organic cotton canvas uppers (super breathable and light). They’ve also got that same rubber cap detail, which, like the sole, is made from sustainably sourced wild Amazonian rubber and rice waste. In fact, supporting Veja means supporting forest conservation, because the company buys its rubber and cotton at a premium to protect environmentally conscious harvesting practices. The finishing touch on the Nova HTs is the silkscreen-printed logo—sharp black on crisp white, and oh so sleek.
- Upper: 100% organic cotton; Sole: 100% rubber
- Made in Brazil
Founded by childhood friends Sébastien Kopp and François-Ghislain Morillion, Veja produces everyday sneakers with strong sustainability cred. The brand sources Amazonian rubber directly from seringueiros (rubber tappers) for its soles, practices radical transparency by publishing everything from material costs to chemical safety test reports, and spends zero dollars on advertising, redirecting those funds to things like higher compensation for laborers. The designs range from classic to retro, all with their signature “V” emblazoned on the side.