Color — Babe Pierre
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Made from organic cotton, sugarcane, sustainably sourced Amazonian rubber, rice waste, and recycled EVA, Novas are as easy on the environment as they are on the eyes. Plus, they’re foam-soft and cushiony, with a canvas shell that keeps them breathable all day long.
Founded by childhood friends Sébastien Kopp and François-Ghislain Morillion, Veja produces everyday sneakers with strong sustainability cred. The brand sources Amazonian rubber directly from seringueiros (rubber tappers) for its soles, practices radical transparency by publishing everything from material costs to chemical safety test reports, and spends zero dollars on advertising, redirecting those funds to things like higher compensation for laborers. The designs range from classic to retro, all with their signature “V” emblazoned on the side.