goop | A modern lifestyle brand.

Read. Shop. Discover.

Products We Love

The most beautiful and functional things we know.

Clean Beauty

Mother's Day Guide

From the Editors

Your beauty, wellness, style, food, and travel questions answered.

The New Secret to a (No-Makeup) Glow

Clean Moisturizer

Clean Cleanser

Clean Lip Balm

NEW

EXPERT Q&A'S

Beauty

Clean Swap: Play with Makeup (and Wear Less)

Associate beauty editor Brianna Peters had always thought about makeup as a way to cover up. “I was insecure about my skin,” she says. “I have scarring on my face...
Food & Home

What’s the Best Way to Use and Clean Your Cookware?

Knowing how to use and care for your cookware properly can do just as much for your food life as knowing how to cook. This pocket guide includes the essential...
Wellness

From a Morning Workout to a Midday Plunge to Sleep-Ready

The first thing people typically notice about our assistant buyer of beauty and wellness is her grace. What keeps her calm and radiant? A cold plunge may be involved. ...
Wellness

The Fun Side of Hitting Reset

We approached our second digital In goop Health summit with an overarching theme: hitting reset. Between invigorating breathwork sessions, aura cleansings, and high-intensity workouts, our editors took to the virtual...
Beauty

Clean Swap: Our New Science Editor’s Great-Skin Routine

When Denise John, goop’s new senior science editor, started a couple months ago, she was psyched to try some new things from the goop shop. John, who has a doctorate...
Style

From Adventure Kits to Outdoor Fits: A Guide to the Season’s Best Pastimes

It’s time to get outside—and we’ve got a catalog of warm-weather activities you might find yourself dabbling in this spring, plus all the trappings to go with....
Style

The Definitive Cute-Sandal Guide

One editor recently compared sandal shopping to buying a car—there’s the make and model to consider, the longevity question, and the does-this-fit-my-lifestyle debate. Here to help: a roundup of the...
Food & Home

Spring Refresh: Cocktails, Sundresses, and Cosmic Dating Apps Included

Longer days, warmer temperatures, and a feeling of potential in the air—thank you, spring. Four of goop’s own share how they’re embracing the season of reset and refresh....
Travel

Where to Road-Trip Now (and What to Bring)

A gorgeous high desert hideaway, an enchanting adobe refuge, and a secluded private ranch that’s pure luxury—these road-trip-friendly retreats will sate the cooped-up urbanite’s appetite for adventure....
Wellness

Which (Upgraded) Vibrator Is Right for You?

There are many reasons to love Smile Makers, a collection of vibrators that we’ve been carrying in the goop shop (and enjoying) for years. They’re colorful. They’re ultrasoft, made of...
Beauty

A Results-Driven Skin Routine to Delight the Senses

Dip into any one of Okoko’s skin-plumping formulas and the silky textures, brilliant colors, gorgeous botanical scents, and noticeably radiance-boosting results will hook you instantly. While the products themselves are...
Food & Home

Standout Recipes from To Asia, with Love

“I was culturally confused for most of my life,” writes cookbook author and recipe developer Hetty McKinnon. “I didn’t understand who I was, until I started to cook. In food,...
Wellness

Why Conflict at Work Isn’t Always Bad

Emotions show up everywhere at work, and the way we respond to conflict is often reflective of our shadow—what Carl Jung described as the dark side of our personality. To...
Style

Spring Archetypes: Why We Get Dressed

Putting effort into getting dressed is not unlike meditating: You might not do it every day, but on the days that you do, it can do wonders for morale....
Style

The Something-for-Everyone Swimsuit Guide

Whatever your summer plans may look like at the moment—sprawling out by the pool, pedaling your beach cruiser to the nearest body of water, sipping citrusy Campari spritzes on your...

Wellness

A Neuroscientist’s Case for Legalizing All Drugs

We’ve assigned moral values—usually with racial and class implications—to most drugs. Those moral values are often not grounded in science or reality, but they play a starring role in how...
Wellness

How to Talk about Race and Racism in Your Friendships

In interracial friendships, talking about race can be hard. Sometimes, if not often, the burden falls on the person of color to start the conversation....
Wellness

How Grocery Stores Are Failing Us

Food deserts don’t just pop up out of nowhere. They’re made. And they’re driven by corporate retailers that push local grocery stores out of business. Stacy Mitchell, a codirector of...
Wellness

Why the Idea of Laziness Is a Lie

It’s a Thursday afternoon and you’re tired. But it doesn’t make sense: You haven’t completed any herculean tasks or done anything abnormally exhausting. In fact, you’ve done less than you...
Wellness

How to Support a Young Person through Grief

“Even though loss can be an uncomfortable topic to discuss, it’s one of the most important times to show up for your child or a young person in your life...
Wellness

How the Equality Act Protects Trans Youth—and What You Can Do to Support It

There aren’t any current federal laws that protect LGBTQ people from discrimination, and in twenty-nine states, LGBTQ people have no form of nondiscrimination protection at all—in health care, housing, employment,...
Wellness

What Can We Learn from Spontaneous Remissions?

Jeffrey Rediger, MD, has documented numerous examples of people diagnosed with cancer who unexpectedly showed complete remission. He has also noticed patterns in the behaviors of these people: lifestyle changes...
Wellness

Having Conversations with Your Kids about Puberty

Puberty is awkward. And when we become parents, talking about it with our kids isn’t necessarily easy and comfortable. “The advice I give is that if you think you need...
Wellness

Is It Normal to Be Tired?

Being tired all the time feels normal for many of us—is that just the way it is? In his new book, The Energy Paradox, Steven Gundry, MD, explains why he...
Wellness

The Pros and Cons of Sleep Divorce

The basic principles of sleep hygiene are simple to understand: Eliminate distractions, optimize comfort, strive for consistency. But where does sleeping next to another human being—someone who may have their...
Wellness

How to Achieve Metabolic Flexibility

Irritability and fatigue are (unpleasant) somatic experiences; anyone who has ever been hangry is familiar with its intensity. Mindfulness can help. But what if there were a complementary strategy that...
Wellness

How to Get Out of an Intimacy Rut

“People go to sex because they want to feel something,” says sex therapist Danielle Harel, PhD, who cocreated the Somatica Method with sex therapist Celeste Hirschman. Together, they help couples...
Wellness

A Sex Therapist on Vibrators, Intimacy, and Pleasure

We’ll assume you know how to use a vibrator. But as with anything related to sex, there are always plenty of questions worth asking that go beyond basic mechanics. They’re...
Wellness

Protecting Kids’ Mental Health during College Admissions

Before he started researching how college admissions affect young people, author and former Yale professor William Deresiewicz saw it in his own students: Taught to jump through hoops in pursuit...
Wellness

How to Give Better Feedback at Work

Nobody has to lose sleep over an upcoming feedback conversation or walk away from one holding back tears. Cognitive scientist Therese Huston came up with an approach that reminds managers...

goop your inbox.

By clicking "submit," you agree to receive emails from goop and accept our web terms of use and privacy and cookie policy.

All set!
It’s goop to have you here.