The Greater goop Awards
“There is within human nature an amazing potential for goodness.” This was just as true when Dr. Martin Luther King Jr. said it in 1961 as it is today. Of course, we get sidetracked. Of course, we read the newspaper, feel despondent, and fail to see an amazing potential for anything, let alone goodness. But what if moments of hopelessness are the exception, not the rule?
Here at goop, we meet people every day who inspire us with their goodness. We talk to them on our podcast, we interview them for our articles, we seek them out in every sphere—and we are blown away by them. There is the twenty-four-year-old man saving the ocean, and there’s the eighty-three-year-old woman saving the ocean. There is the senator taking care of our mothers. The lawyer taking care of our children. The entrepreneur cleaning our skies. The Michelin-starred chef feeding people in need. The ninety-one scientists who taught the world what one and a half extra degrees of warming will do to our planet. Baked into the DNA of goop is the idea that every choice counts. Our decisions affect our health, our families, our environment. We are all part of what Dr. Sylvia Earle, the world-renowned oceanographer, calls our “common chemistry.”
With that in mind, we couldn’t be prouder to announce: The Greater goop Awards. This is the first time we are honoring the great works of the people who are moving the needle toward peace, toward justice, toward a cleaner, more humane world. They are the game changers. They are the ones we are celebrating today and will inspire the future. They are the ones who prove that above all, and within us all, there is amazing potential for goodness.
2018 WINNERS
The Greater goop awards
The Activists
Fighting for the rights of women and children is a grueling, uphill, often decades-long battle—and it’s one that doesn’t come with a whole lot of glory. Except for the families whose lives have been forever changed.
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Marcia Robinson Lowry
Founder and Executive Director, A Better Childhood
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José Andrés
Chef and Founder, World Central Kitchen
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Brittany Packnett
cofounder, Campaign Zero
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Kirsten Gillibrand
US Senator
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Marc Benioff
founder and co-CEO, Salesforce
The Greater goop awards
The Environmentalists
If the dire effects of climate change and environmental devastation are to be reversed, it will be people like these—the designer, the scientist, the CEO—who will lead the way for the rest of us.
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Sylvia Earle
Founder, Mission Blue
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Rose Marcario
CEO, Patagonia
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Rooney Mara
cofounder, Hiraeth
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The 91 Scientists
Authors, Special Report on Global Warming of 1.5°C
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Boyan Slat
Founder, The Ocean Cleanup
The Greater goop awards
The Innovators
Shaking up the status quo is one thing. But really changing the way we conduct our lives—by changing the way we shop, the way we clean, even the way we fly—that’s called innovation. Meet the people on the front lines of the future.
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John McGeehan
PROFESSOR OF STRUCTURAL BIOLOGY, UNIVERSITY OF PORTSMOUTH
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Paul Dillinger
VP of Global Product Innovation, Levi’s
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Jeff Engler
founder and CEO, Wright Electric
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Samantha Miller
President and Chief Scientist, Pure Analytics Laboratory
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Jessica Richman
cofounder and CEO, uBiome
The Greater goop awards
The most improved
If it ain’t broke, don’t fix it. Unless you’re a massive, successful company, and you can easily hide behind that idiom with few to no consequences. Which is what makes the companies below remarkable: Not only do they blast that certain aspects of their business-as-usual shouldn’t be usual at all; they’re taking significant steps to, well, fix it.
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Lowe’s
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Microsoft
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GM
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CVS
