Sweaty Betty

Sweaty Betty

Back in London in the nineties (read: pre-workout boom), the idea of novelty activewear was a bit of a head-scratcher for most Europeans. Which is why Tamara Hill-Norton, a former fitness buyer enamored with the vibrantly colored designs coming out of the US, decided to team up with her husband and start her own line. Reinventing sportswear one technical tight at a time, today Sweaty Betty offers a range of run, yoga (even ski and swimwear) pieces made to go from studio straight to street.
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