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9 New Brands to Keep on Your Radar

Written by: the Editors of goop

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Updated on: February 9, 2021

woman walking on grass

In the age of social media and shoppable posts, it seems we’re never not discovering. And while you can’t go all that wrong with certain internet finds—like well-reviewed cookware or hometown-themed candles—clothing is a different matter entirely. For that reason, we’ve rounded up nine vetted goop-shop newcomers that look even better IRL than they do online.

  1. A Emery

    When Australian designer Anna McLaren realized that she couldn’t find a decent pair of sandals for less than the cost of a car payment, she decided to quit her job and fill this seemingly obvious gap in the market. Her debut collection—a range of all-black sandals priced under $200 AUD (about $150 US)—was a smashing success. And it’s not hard to see why: The minimal designs are sleek and sophisticated (which we love) and don’t break the bank (which we love even more). And while black will always be McLaren’s calling card, she dabbles in off-white and burgundy, too.

    LEFT: A EMERY SANDALS, goop, $180. MIDDLE: A EMERY SANDALS, goop, $170. TOP RIGHT: A EMERY SANDALS, goop, $140. BOTTOM RIGHT: A EMERY SANDALS, goop, $130.

    1. A EMERY SANDALS
    2. A EMERY SANDALS
    3. A EMERY SANDALS
    4. A EMERY SANDALS

  2. St. Agni

    Working closely with Indonesian artisans to design and produce their cult-favorite sandals, Lara and Matt Fells launched this Byron Bay–based brand in 2014. They’ve since expanded into clothing, turning out chic, functional pieces made with the minimalist in mind. We especially love the billowy, tiered dresses—done in summer-friendly fabrics like linen, ramie, and a breezy organic cotton-hemp blend—that straddle the office-to-off-the-clock line effortlessly.

    TOP: ST. AGNI DRESS, goop, $305. Bottom Left: ST. AGNI DRESS, goop, $207. Bottom Right: ST. AGNI TOP, goop, $139; ST. AGNI FLATS, goop, $202.

    1. St. agni dress
    2. St. Agni dress
    3. st. agni top
    4. ST. AGNI FLATS

  3. Of Origin

    Stocked in Sag Harbor last summer and now available in our online shop, Of Origin is an environmentally conscious Ibizan brand we loved at first sight. Its mission is simple: to reduce waste wherever possible. Instead of importing materials, Of Origin crafts its sandals using only what’s available on the island—like jute (a sustainable crop that requires minimal water, pesticides, and fertilization) and soft leather hides.

    FROM TOP: OF ORIGINS .OO. SANDALS, goop, $157; OF ORIGINS .OO. SANDALS, goop, $186; OF ORIGINS .OO. SLIDES, goop, $157; OF ORIGINS .OO. SANDALS, goop, $157.

    1. Of Origins .oo
    2. Of Origins .oo. sANDALS
    3. OF ORIGINS .OO. SLIDES
    4. of origins .oo. SANDALS

  4. Cara Cara

    Floaty fits, feminine details, crisp cotton poplin—Cara Cara makes the kind of pieces we’re looking forward to wearing when this is all over. (How great would that grapefruit motif look in vacation photos?) Adored for its playful prints, the brand also knows its way around solid wardrobe staples; the reimagined white button-down is particularly add-to-cart worthy.

    CARA CARA DRESS, goop, $695; CARA CARA BLOUSE, goop, $345

    1. CARA CARA dress

  5. Proenza Schouler White Label

    We’ve been fans of Proenza Schouler’s effortless ready-to-wear for years. (The label’s artfully draped dresses earn best-of-goop-shop status, no question.) So when designers Jack McCollough and Lazaro Hernandez set out to create a line of casual, wearable pieces specifically designed for everyday life, well, you can imagine our delight. White Label meets the modern woman—that would be you—right where she is, with slouchy knits, sculptural tops, and wide-leg trousers, all done in a color palette that plays extraordinarily well with everything else you own.

    LEFT: PROENZA SCHOULER WHITE LABEL TOP, goop, $350. MIDDLE: PROENZA SCHOULER WHITE LABEL SWEATER, goop, $525; PROENZA SCHOULER WHITE LABEL PANTS, goop, $395. RIGHT: PROENZA SCHOULER WHITE LABEL SHIRT, goop, $395; PROENZA SCHOULER WHITE LABEL PANTS, goop, $395.

    1. PROENZA SCHOULER WHITE LABEL TOP
    2. PROENZA SCHOULER WHITE LABEL SHIRT and Pants
    3. PROENZA SCHOULER WHITE LABEL SWEATER
    4. Proenza schouler white label pants

  6. Hereu

    We first fell in love with Hereu’s round-handle canvas totes, which—in addition to being perfect for beach days, distanced park hangs, and farmers’ market missions—are also made by Spanish artisans preserving craft traditions. The brand’s shoes are equally beautiful and put unexpected spins on classic styles (leather loafers get a slingback strap, ruched flats feel totally inspired).

    FROM TOP: HEREU TOTE, goop, $420; HEREU TOTE, goop, $400; HEREU FLATS, goop, $425; HEREU FLATS, goop, $330.

    1. HEREU TOTE
    2. HEREU TOTE
    3. HEREU FLATS
    4. HEREU FLATS

  7. Little Liffner

    Swedish designer Paulina Liffner launched her handbag line back in 2012, while still working her day job in public relations. Tired of the seasonal-accessories cycle, she focused on creating trendproof investment pieces you could hold on to forever—like her sculptural tulip tote, which is made in Italy and sized to hold everything but the kitchen sink.

    FROM TOP: LITTLE LIFFNER TOTE, goop, $675; LITTLE LIFFNER TOTE, goop, $650; LITTLE LIFFNER BAG, goop, $550.

    1. LITTLE LIFFNER TOTE
    2. LITTLE LIFFNER TOTE
    3. LITTLE LIFFNER BAG

  8. Esse

    After a decade in the fashion industry, Charlotte Hicks started feeling disillusioned about the fast-paced nature of consumption. Her solution was to found ESSE: a modern brand for the conscious shopper. Eschewing a traditional production calendar, ESSE runs on capsule collections instead. Each drop (there’ve been four so far) centers around elegant everyday dresses, draped tops, and menswear-inspired trousers in neutral tones that work together and can be built upon over time.

    LEFT: ESSE TROUSERS, goop, $321. MIDDLE: ESSE TOP, goop, $289; ESSE PANTS, goop, $321. RIGHT: ESSE DRESS, goop, $556.

    1. ESSE TROUSERS
    2. ESSE DRESS
    3. ESSE TOP
    4. ESSE PANTS