Limited Edition: Rolling With Emilio Pucci
Emilio Pucci’s limited-edition skateboard collection isn’t the first time a luxury brand has put its stamp on a recreational item (Chanel surfboards, Alexander Wang pool toys, Louis Vuitton golf bags, the list goes on). It is, however, the first time a brand tapped art students to reimagine its archives as something entirely new. The resulting street decks are emblazoned with seven graphic takes on Pucci’s classic, color-happy prints. And while each one easily qualifies as an enjoy-from-afar art piece, they’re constructed from scratch-resistant Balkan beech wood and equipped with durable, trick-friendly wheels—in short, they’re meant for riding.
Instead of a traditional announcement, Pucci collaborated with NOWNESS on a short film to break the news: