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Jean Noël de Soye, Hydra, 2017 courtesy in camera galerie.

Med Life: Seaside realism by way of French photojournalist Jean-Noël de Soye in Hydra, Greece, 2017

Shore Things:
Where Fashion and Surf Culture Collide

SURF’S UP

If recent runways are any indication, spring is a time for California dreamin’. And the dreams are stocked with canvas beach bags, strappy sandals, and coastal motifs.

And no one captured the good vibrations quite as colorfully as Hermès, where playful objets d’art from the Sea, Surf and Fun collection made one hell of a splash at the reopening of its flagship boutique in Waikiki, Honolulu. There were pineapple-shaped bags to be ogled, teeny tins of surf wax to be treasured, and tropical palm-frond illustrations by Biarritz-based artist Filipe Jardim, which kicked up the aloha feel on just about everything they touched (check out the one-of-a-kind paddleboard).

Our biggest takeaway: Surf is chic. And the best news is that you don’t need to know how to hang ten to appreciate these finds. The stoke is real.

  1. HERMÈS LIVING MOSS WALL AT THE FLAGSHIP STORE
                        IN HONOLULU, HAWAII

    HERMÈS LIVING MOSS WALL AT THE FLAGSHIP STORE
    IN HONOLULU, HAWAII

  2. Hermès Bag Hermès Bag
    Hermès
    Bag
    Hermès, $28,300
  3. GRANDE PLAGE SURF HAVEN IN BIARRITZ, FRANCE

    GRANDE PLAGE SURF HAVEN
    IN BIARRITZ, FRANCE

  4. RO-LONGBOARDER KASSIA MEADOR

    PRO-LONGBOARDER KASSIA MEADOR’S

    INTERNATIONAL SURF, YOGA,
    AND SOUND RETREATS

  5. GRANDE PLAGE SURF HAVEN IN BIARRITZ, FRANCE

    HERMÈS SPRING 2019

  6. Hermès Chaise Lounge Hermès Chaise Lounge
    Hermès
    Chaise Lounge
    Hermès, $67,000
  7. Hermes Wax
  8. Hermes Surfboard and Wax Hermes Surfboard and Wax
    Hermès
    SURFBOARD + WAX
    Hermès, $10,600
  9. HERMÈs reopening party honolulu, hawaii

    HERMÈS reopening party
    in honolulu, hawaii

  10. PRO SURFER KELLY SLATER’S WSL SURF RANCH IN LEMOORE, CALIFORNIA

    PRO SURFER KELLY SLATER’S WSL SURF RANCH IN LEMOORE, CALIFORNIA

  11. Jacques Henri Lartigue A Sporting Life Jacques Henri Lartigue A Sporting Life
    Jacques Henri Lartigue:


    A Sporting Life
    by Thierry Terret

    Amazon, $34

SUIT UP

  1. Xirena Tee Xirena Tee
    Xirena
    Tee
    goop, $110

    All the (softest) feels.

    All the (softest) feels.

  2. Hermès Beach Towel Hermès Beach Towel
    Hermès
    Beach Towel
    Hermès, $580

    Up the beachside ante.

    Up the beachside ante.

  3. Hermès Paddle Ball Set Hermès Paddle Ball Set
    Hermès
    Paddle Ball Set
    Hermès, $840

    Paddle out.

    Paddle out.

  4. Rejina Pyo Shorts Rejina Pyo Shorts
    Rejina Pyo
    Shorts
    goop, $420

    High-waisted and
    highly flattering.

    High-waisted and
    highly flattering.

  5. Hermès Sandals Hermès Sandals
    Hermès
    Sandals
    Hermès, $900

    These, plus a pretty
    pedicure = perfection.

    These, plus a pretty
    pedicure = perfection.

  6. Hermès Backpack Hermès Backpack
    Hermès
    Backpack
    Hermès, $4,175

    And just when you thought
    an iconic Hermès
    bag couldn’t hang
    in the sand…

    And just when you thought
    an iconic Hermès
    bag couldn’t hang
    in the sand…

  7. Beautycounter SPF 30 Beautycounter SPF 30
    Beautycounter
    SPF 30
    goop, $39

    Safety first.

    Safety first.

  8. EIR NYC EIR NYC
    EIR NYC
    SURF MUD PRO – SPF 50
    goop, $30

    Water-resistant
    and reef-safe.

    Water-resistant
    and reef-safe.

  9. Loewe Sunglasses Loewe Sunglasses
    Loewe
    Sunglasses
    Net-a-Porter, $390

    Hey, shady lady.

    Hey, shady lady.

  10. La DoubleJ La DoubleJ
    La DoubleJ
    Suit
    goop, $310

    For chasing waves—or
    chasing kids.

    For chasing waves—or
    chasing kids.

  11. Hermes Beach Bag Hermes Beach Bag
    Hermès
    Beach Bag
    Hermès, $1,825

    Beach-bound or bumming

    around in the city.

    Beach-bound or bumming

    around in the city.

  12. G.Label Strappy Maillot G.Label Strappy Maillot
    G. Label
    Strappy Maillot
    goop, $285

    Just add a big floppy hat.

    Just add a big floppy hat.

  13. Hermès Charms Hermès Charms
    Hermès
    CHARMS
    Hermès, $225

    A one-two tropical punch.

    A one-two tropical punch.

  14. goop glow goop glow
    goop Beauty
    goopglow
    goop, $60

    Glow from the inside out.

    Glow from the inside out.

  15. Hermes Basket Hermes Basket
    Hermès
    Basket
    Hermès, $16,800

    Picnics à la plage, anyone?

    Picnics à la plage, anyone?

  16. Hermes Scarf Hermes Scarf
    Hermès
    Scarf
    Hermès, $810

    Knotted in your hair,
    wrapped around your neck,

    tied onto your beach bag…

    Knotted in your hair,
    wrapped around your neck,

    tied onto your beach bag…

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