Jean Noël de Soye, Hydra, 2017 courtesy in camera galerie.

Med Life: Seaside realism by way of French photojournalist Jean-Noël de Soye in Hydra, Greece, 2017

Shore Things:
Where Fashion and Surf Culture Collide

SURF’S UP

If recent runways are any indication, spring is a time for California dreamin’. And the dreams are stocked with canvas beach bags, strappy sandals, and coastal motifs.

And no one captured the good vibrations quite as colorfully as Hermès, where playful objets d’art from the Sea, Surf and Fun collection made one hell of a splash at the reopening of its flagship boutique in Waikiki, Honolulu. There were pineapple-shaped bags to be ogled, teeny tins of surf wax to be treasured, and tropical palm-frond illustrations by Biarritz-based artist Filipe Jardim, which kicked up the aloha feel on just about everything they touched (check out the one-of-a-kind paddleboard).

Our biggest takeaway: Surf is chic. And the best news is that you don’t need to know how to hang ten to appreciate these finds. The stoke is real.

1. 

   HERMÈS LIVING MOSS WALL AT THE FLAGSHIP STORE
   IN HONOLULU, HAWAII

2. 
   Hermès
   Bag
   Hermès, $28,300
3. 

   GRANDE PLAGE SURF HAVEN
   IN BIARRITZ, FRANCE

4. 

   PRO-LONGBOARDER KASSIA MEADOR’S
   
   INTERNATIONAL SURF, YOGA,
   AND SOUND RETREATS

5. 

   HERMÈS SPRING 2019

6. 
   Hermès
   Chaise Lounge
   Hermès, $67,000
7. 
8. 
   Hermès
   SURFBOARD + WAX
   Hermès, $10,600
9. 

   HERMÈS reopening party
   in honolulu, hawaii

10. 

    PRO SURFER KELLY SLATER’S WSL SURF RANCH IN LEMOORE, CALIFORNIA

11. 
    Jacques Henri Lartigue:
    
    
    A Sporting Life
    by Thierry Terret
    Amazon, $34

SUIT UP

1. 
   Xirena
   Tee
   goop, $110

   All the (softest) feels.

   All the (softest) feels.

2. 
   Hermès
   Beach Towel
   Hermès, $580

   Up the beachside ante.

   Up the beachside ante.

3. 
   Hermès
   Paddle Ball Set
   Hermès, $840

   Paddle out.

   Paddle out.

4. 
   Rejina Pyo
   Shorts
   goop, $420

   High-waisted and
   highly flattering.

   High-waisted and
   highly flattering.

5. 
   Hermès
   Sandals
   Hermès, $900

   These, plus a pretty
   pedicure = perfection.

   These, plus a pretty
   pedicure = perfection.

6. 
   Hermès
   Backpack
   Hermès, $4,175

   And just when you thought
   an iconic Hermès
   bag couldn’t hang
   in the sand…

   And just when you thought
   an iconic Hermès
   bag couldn’t hang
   in the sand…

7. 
   Beautycounter
   SPF 30
   goop, $39

   Safety first.

   Safety first.

8. 
   EIR NYC
   SURF MUD PRO – SPF 50
   goop, $30

   Water-resistant
   and reef-safe.

   Water-resistant
   and reef-safe.

9. 
   Loewe
   Sunglasses
   Net-a-Porter, $390

   Hey, shady lady.

   Hey, shady lady.

10. 
    La DoubleJ
    Suit
    goop, $310

    For chasing waves—or
    chasing kids.

    For chasing waves—or
    chasing kids.

11. 
    Hermès
    Beach Bag
    Hermès, $1,825

    Beach-bound or bumming
    
    around in the city.

    Beach-bound or bumming
    
    around in the city.

12. 
    G. Label
    Strappy Maillot
    goop, $285

    Just add a big floppy hat.

    Just add a big floppy hat.

13. 
    Hermès
    CHARMS
    Hermès, $225

    A one-two tropical punch.

    A one-two tropical punch.

14. 
    goop Beauty
    goopglow
    goop, $60

    Glow from the inside out.

    Glow from the inside out.

15. 
    Hermès
    Basket
    Hermès, $16,800

    Picnics à la plage, anyone?

    Picnics à la plage, anyone?

16. 
    Hermès
    Scarf
    Hermès, $810

    Knotted in your hair,
    wrapped around your neck,
    
    tied onto your beach bag…

    Knotted in your hair,
    wrapped around your neck,
    
    tied onto your beach bag…