
Jean Noël de Soye, Hydra, 2017 courtesy in camera galerie.
Med Life: Seaside realism by way of French photojournalist Jean-Noël de Soye in Hydra, Greece, 2017
Shore Things:
Where Fashion and Surf Culture Collide
SURF’S UP
If recent runways are any indication, spring is a time for California dreamin’. And the dreams are stocked with canvas beach bags, strappy sandals, and coastal motifs.
And no one captured the good vibrations quite as colorfully as Hermès, where playful objets d’art from the Sea, Surf and Fun collection made one hell of a splash at the reopening of its flagship boutique in Waikiki, Honolulu. There were pineapple-shaped bags to be ogled, teeny tins of surf wax to be treasured, and tropical palm-frond illustrations by Biarritz-based artist Filipe Jardim, which kicked up the aloha feel on just about everything they touched (check out the one-of-a-kind paddleboard).
Our biggest takeaway: Surf is chic. And the best news is that you don’t need to know how to hang ten to appreciate these finds. The stoke is real.
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HERMÈS LIVING MOSS WALL AT THE FLAGSHIP STORE
IN HONOLULU, HAWAII -
Hermès
Bag
Hermès, $28,300 -
GRANDE PLAGE SURF HAVEN
IN BIARRITZ, FRANCE -
PRO-LONGBOARDER KASSIA MEADOR’S
INTERNATIONAL SURF, YOGA,
AND SOUND RETREATS -
HERMÈS SPRING 2019
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Hermès
Chaise Lounge
Hermès, $67,000 -
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Hermès
SURFBOARD + WAX
Hermès, $10,600 -
HERMÈS reopening party
in honolulu, hawaii -
PRO SURFER KELLY SLATER’S WSL SURF RANCH IN LEMOORE, CALIFORNIA
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Jacques Henri Lartigue:
A Sporting Life
by Thierry Terret
Amazon, $34
SUIT UP
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Xirena
Tee
goop, $110All the (softest) feels.
All the (softest) feels.
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Hermès
Beach Towel
Hermès, $580Up the beachside ante.
Up the beachside ante.
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Hermès
Paddle Ball Set
Hermès, $840Paddle out.
Paddle out.
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Rejina Pyo
Shorts
goop, $420High-waisted and
highly flattering.High-waisted and
highly flattering. -
Hermès
Sandals
Hermès, $900These, plus a pretty
pedicure = perfection.These, plus a pretty
pedicure = perfection. -
Hermès
Backpack
Hermès, $4,175And just when you thought
an iconic Hermès
bag couldn’t hang
in the sand…And just when you thought
an iconic Hermès
bag couldn’t hang
in the sand… -
Beautycounter
SPF 30
goop, $39Safety first.
Safety first.
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EIR NYC
SURF MUD PRO – SPF 50
goop, $30Water-resistant
and reef-safe.Water-resistant
and reef-safe. -
Loewe
Sunglasses
Net-a-Porter, $390Hey, shady lady.
Hey, shady lady.
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La DoubleJ
Suit
goop, $310For chasing waves—or
chasing kids.For chasing waves—or
chasing kids. -
Hermès
Beach Bag
Hermès, $1,825Beach-bound or bumming
around in the city.Beach-bound or bumming
around in the city. -
G. Label
Strappy Maillot
goop, $285Just add a big floppy hat.
Just add a big floppy hat.
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Hermès
CHARMS
Hermès, $225A one-two tropical punch.
A one-two tropical punch.
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goop Beauty
goopglow
goop, $60Glow from the inside out.
Glow from the inside out.
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Hermès
Basket
Hermès, $16,800Picnics à la plage, anyone?
Picnics à la plage, anyone?
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Hermès
Scarf
Hermès, $810Knotted in your hair,
wrapped around your neck,
tied onto your beach bag…Knotted in your hair,
wrapped around your neck,
tied onto your beach bag…