3 Need-to-Know Labels New to the Goop Shop

Sure, here at goop we’re loyal to a few of our favorite brands like Stella McCartney and Nili Lotan, but that doesn’t mean we’re not constantly on the lookout for new labels to fold into our repertoire—and bring to The goop Shop. From the classic stripes and ultra-feminine separates from MDS Stripes to the minimalist-yet-functional carryalls from OAD, here are a few names to commit to memory.

• MDS STRIPES

  THE DESIGNER: Inspired by a deep appreciation for the navy-and-white nautical stripe, Mark D. Sikes’ namesake line is all about timeless basics. Each super-soft cotton piece is made in California with understated details that add a lot of attitude.

• Look For: The pencil skirt with ruffle, made modern in a men’s shirting stripe, which works just as well as a beach cover-up as it does as an everyday skirt. It looks great with the Everything Scarf, which, you guessed it, works as a barely-there wrapped top and tied up as an obi belt. SHOP NOW »

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• MDS STRIPES
  WIDE LEG PANTS goop, $395
• MDS STRIPES
  EVERYTHING SCARF goop, $145
• MDS STRIPES
  PENCIL SKIRT WITH RUFFLEgoop, $495

• OAD

  The Designer: Sydney Suh-Lee launched her NYC-based brand of less-is-more leather accessories in 2015, branching out from a design pedigree that included stints at Calvin Klein and Kate Spade. The thing to take away about her bags is that they’re small but mighty, as she incorporates ingenious tricks like convertible designs that make each minimal-chic bag deceptively utilitarian.

• Look For: The Prism, a hands-free mini-satchel with an adjustable strap in a soft pebbled leather. (The magnetic snap closure is genius.) SHOP NOW »

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• OAD
  ZIP SATCHEL goop, $485
• OAD
  PRISM SATCHEL
  TOTE goop, $495

• VIS A VIS

  THE DESIGNER: Seoul, Korea-based designer Yon Hui Choi launched this line of reimagined utilitarian wardrobe essentials in 2015 (starting with an exclusive collection for Barneys New York). We instantly fell in love with her take on the trench coat—the friendly price point is especially pleasing considering the last-forever quality.

• LOOK FOR: The cotton twill Voyager Trench Coat, which has smart details like a feminine collar, slit back, and a double-breasted front closure in classic beige or black. SHOP NOW »

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• Vis a Vis
  VOYAGER
  TRENCH COAT goop, $995
• Vis a Vis
  VOYAGER
   TRENCH COAT goop, $995