Style

The New Denim
Style

The New Denim

If the spring shows are any indication, denim is infiltrating just about every clothing category. Some of it is…

The Collection
Style

The Collection

Last week in Los Angeles, we girls got together to shoot some of our favorite pieces from the goop…

Emmys Scrapbook
Style

Emmys Scrapbook

So nearly two weeks ago, getting everyone settled in back to school mode, I woke up to a huge…

My Uniform
Style

My Uniform

I used to spend a lot of time looking at fashion, reading about fashion, generally being bemused by fashion.…

Style

Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.

We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)