Key Pieces to Round Out Your Summer Wardrobe
From swimsuits and sundresses to forever-chic shades, these are the late-season adds that will carry you through Labor Day…
What’s Your Summer Party Style?
Four ways to celebrate this season—whether your vibe is preppy, minimalist, California girl, or Italophile.
3 Ways to Try On the Surf Trend
Summer’s soaring temperatures call for the intangible cool of surf style. Here’s three ways to get with the look.
What to Wear to Your Outdoor Activities This Season
Beach days, boat days, camping trips, rounds of pickleball with friends—here’s how to dress for all of it.
6 Fresh Ways to Style Your Summer Whites
Summer whites deserve a rebrand. So we came up with six new ways to wear them this season.
Peak-Summer Dresses for Every Occasion
When the mercury climbs and the humidity is so high it feels like the air itself is sweating, there’s…
7 Accessories Our Fashion Editors Are Scooping Up for Summer
New Birks, actually chic beach bags, jewelry that goes great with a sun-kissed glow, and more.
Easy Essentials to Reinvigorate Your Beach Wardrobe
Think chic maillots and straw hats, playful raffia totes, and breezy, elevated sets that will carry you from beach…
9 New goop Shop Designers We’re Loving
An Aussie swim label that creates suits on a scale of itty-bitty to full coverage, a Danish womenswear designer…
3 Maximalist Summer Style Types
If ever there were a time to embrace excess, it’s summer. Here, three ways to channel the unbridled joy…
What to Wear on a Beach Vacation?
Our creative and editorial fashion director, Ali Pew, shares her packing and styling tips for getaways this summer.
5 Home and Style Essentials from Interior Designer Athena Calderone
Author and interior designer Athena Calderone shares five fashion and home items.
Here at goop, it’s our job to source the most beautiful, best-fitting, timeless pieces. And we take our jobs very seriously. You can shop easy knowing that we’d never recommend styles that we ourselves didn’t have to have. Like a gorgeous piece of artisan-made jewelry. Or a great investment bag you’ll hold on to forever. Or an insanely soft tee from a conscious clothing line that actually gives a damn. And then there are the OG goop brands you know and love. The ones we lean on when we’re looking for a wardrobe update, a kitchen upgrade, a bathroom makeover, or a guest room revamp—whatever your style may be.
We make it a point to take a practical, sensible, service-focused approach to everything we do: outfitting ideas to help streamline your mornings, fashion uniforms to help prep for a busy workweek, game-changing gear that’ll get you through grueling workouts, fashion trends that have actual real-life potential—if it’s life-enhancing, day-bettering, or flat-out good-looking, our goal is to get it on your radar, stat. And if you like lists, we’ve got lists: entertaining tips, styling advice, editors’ wish lists, packing lists, epic gift guides—it’s a one-stop style shop for your perusing pleasure. (goop-tested, reader approved.)