The Trick to Cool Everyday Dressing, According to Veronica Beard

The Trick to Cool Everyday Dressing,
according to Veronica Beard
In partnership with our friends at
How’s this for keeping it in the family: Sisters-in-law Veronica Swanson Beard and Veronica Miele Beard have spent the last eight years designing classic and versatile pieces that they actually want to wear. The bread and butter of the Veronica Beard line is the Dickey jacket, a classic blazer with a zip-in interchangeable liner, but as the brand has grown, the designers have moved on to ruffled dresses, jeans, loafers, and beyond. The vibe of the collection is reliably casual but always feels relevant. “The line is our answer to looking chic without having to think too much about it,” says Swanson Beard.
Of course, the Veronicas—as they’re often referred to—put a great deal of thought into the collection. And that often means having a little fun along the way. Take fall, which is an ode to Texas, where they opened a store in Dallas’s Highland Park Village last year. The two put their own Western spin on rhinestone-studded belts, shoulder-padded blazers, lamé dresses, and cowboy boots—all with a hint (okay, maybe more than a hint) of 1980s flair. But one line doesn’t necessarily mean one design sensibility: Swanson Beard, who is a bit more classic, relies on the Miller Dickey Jacket updated in a leopard print; whereas Miele Beard likes her pieces a little more rock-and-roll, so she’ll pull out the Ensley Dress, a vintage-inspired one-shoulder minidress, when she wants to make a statement.
Their aesthetic differences are all part of the magic. “While we don’t always agree on every minute decision or design detail, we’re always aligned on the big picture,” says Miele Beard.
Veronica Swanson Beard’s picks
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“We would not be where we are today if there weren’t two of us—our two perspectives are what make this brand so unique and genuine.”
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goop by Juice Beauty Facial goop, $125
“Great for brightening your skin postflight.”
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Olivia von Halle Eye Mask goop, $105
“The key to getting shut-eye.”
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Sant Ambroeus, Upper East Side
“If I have time during the day, I’ll walk up Madison, grab a coffee at Sant Ambroeus, and walk through Central Park.”
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VERONICA BEARD JACKET Veronica Beard, $650
“Leopard is my signature color.”
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VERONICA BEARD TROUSERS Veronica Beard, $450
“Amazing with a T-shirt
and stilettos.” -
Mother and Child
by Claiborne Swanson Frank Assouline, $85“This book is inspiring not only because Claiborne is a part of our family but also because the women she features are so impressive in different ways and we all share the common bond of motherhood.”
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VERONICA BEARD TEE Veronica Beard, $88
“Perfect for layering.”
Veronica MIELE Beard’s picks
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“I don’t have any sisters, so Veronica is mine. With two of us, we can divide and conquer, which is a lifesaver when balancing our own kids and family life.”
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LAVETT & CHIN
texturizing mist goop, $35“Just the right amount of hold if I’m doing my hair for a night out.”
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Kappo Masa, Upper East Side
“Words can’t quite describe how good this Upper East Side sushi spot is. The duck tacos here are my go-to.”
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VERONICA BEARD DRESS Veronica Beard, $495
“I love the way this dress flatters the waist.”
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VERONICA BEARD MULES Veronica Beard, $495
“These stiletto mules are a must-have!”
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goop BODY G.TOX
body scrub goop, $40“Good all the time, but especially when I’m back from a beach vacation. It makes my skin feel so soft.”
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VERONICA BEARD JACKET Veronica Beard, $595
“Adds sophistication to any outfit.”